{"id":202773,"date":"2022-03-26T18:51:04","date_gmt":"2022-03-26T18:51:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=202773"},"modified":"2022-03-26T18:51:04","modified_gmt":"2022-03-26T18:51:04","slug":"cu-un-singur-produs-acest-antreprenor-a-gasit-reteta-castigatoare-pentru-un-business-cu-venituri-de-peste-un-miliard-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=202773","title":{"rendered":"Cu un singur produs, acest antreprenor a g\u0103sit re\u0163eta c\u00e2\u015ftig\u0103toare pentru un business cu venituri de peste un miliard de dolari"},"content":{"rendered":"

\nCu un singur produs, George William Church a g\u0103sit re\u0163eta c\u00e2\u015ftig\u0103toare pentru un business cu venituri de peste un miliard de dolari. \u015ei, cu toate c\u0103 la moartea sa lan\u0163ul de restaurante care \u00eei poart\u0103 numele nu avea dec\u00e2t patru unit\u0103\u0163i, ast\u0103zi func\u0163ioneaz\u0103 cu peste 1.700 de loca\u0163ii la nivel interna\u0163ional.<\/strong><\/p>\n

\n <\/p>\n

\nGeorge William Church s-a n\u0103scut pe 30 martie 1887 \u00een Oak Grove, Missouri, \u00een familia lui Isaac Wesley Church \u015fi a Mariei Josephine Web. \u00cen 1913, el s-a c\u0103s\u0103torit cu Jessie May Pollard, al\u0103turi de care a avut cinci copii. Pe 17 aprilie 1952, antreprenorul a deschis, \u00een San Antonio, Texas, un restaurant cu servire rapid\u0103, Church\u2019s Fried Chicken To-Go. Una dintre particularit\u0103\u0163ile noii unit\u0103\u0163i era c\u0103 m\u00e2ncarea se prepara chiar sub ochii clien\u0163ilor, \u00een apropierea vitrinei de servire. Ini\u0163ial, meniul con\u0163inea doar pui, \u00eens\u0103 \u00een 1955 Church a decis s\u0103 \u00eel extind\u0103, ad\u0103ug\u00e2nd \u015fi alte produse, precum jalape\u00f1os \u015fi cartofi pr\u0103ji\u0163i.<\/p>\n

\n\u00cenainte de a se pensiona, el a fost, o vreme, \u015fi agent de v\u00e2nz\u0103ri, comercializ\u00e2nd incubatoare. La moartea fondatorului, \u00een 1956, compania ajunsese la doar patru unit\u0103\u0163i. Businessul a fost preluat de fiii lui Church, care, \u00een urm\u0103torii \u015fase ani, au dublat num\u0103rul restaurantelor, afacerea fiind condus\u0103 de George Church Jr. \u00cen 1965 acesta a decis, \u00eempreun\u0103 cu fratele s\u0103u, Richard, \u015fi al\u0103turi de David Bamberger, un investitor extern, s\u0103 \u00eenceap\u0103 francizarea companiei, a\u015fa c\u0103 \u00een doi ani brandul ajunsese deja \u00een alte cinci ora\u015fe.<\/p>\n

\n\"\"\u00cen 1968, mo\u015ftenitorii fondatorului au luat hot\u0103r\u00e2rea de a vinde afacerea familiei, \u00eens\u0103 Church Jr. va r\u0103m\u00e2ne la conducerea businessului p\u00e2n\u0103 \u00een 1980, c\u00e2nd demisioneaz\u0103 din func\u0163ia de pre\u015fedinte, pred\u00e2ndu-i \u015ftafeta prietenului s\u0103u din copil\u0103rie, Roger Harvin.<\/p>\n

\nUn an mai t\u00e2rziu, businessul se listeaz\u0103 la Burs\u0103 \u015fi ajunge, la finele lui 1969, la un num\u0103r de 100 de unit\u0103\u0163i \u00een \u015fapte state, devenind astfel primul lan\u0163 texan de restaurante extins la nivel na\u0163ional.<\/p>\n

\nSpre sf\u00e2r\u015fitul anilor \u201970, compania lanseaz\u0103 \u015fi o franciz\u0103 axat\u0103 pe v\u00e2nzarea de hamburgeri \u2013 G.W. Jr.\u2019s, \u00eens\u0103 noul business va func\u0163iona doar p\u00e2n\u0103 \u00een 1985. \u00cen aceea\u015fi perioad\u0103, compania \u00eencepe expansiunea interna\u0163ional\u0103, primele state fiind Canada, Mexic, Japonia \u015fi Puerto Rico. Cu ocazia intr\u0103rii pe diverse pie\u0163e ca Indonezia, unde religia predominant\u0103 era alta dec\u00e2t cea cre\u015ftin\u0103, compania decide s\u0103 opereze noile restaurante sub numele \u201eTexas Chicken\u201d, pentru c\u0103 numele Church nu ar fi fost la fel de relevant \u00een statele respective.<\/p>\n

\n\u00cen 1996, rolul de pre\u015fedinte va fi preluat de Hala Moddelmog, ea devenind astfel prima femeie aleas\u0103 \u00een aceast\u0103 func\u0163ie la conducerea unui lan\u0163 de restaurante de tip fast-food.<\/p>\n

\n\u00cen prezent, compania face parte din portofoliul firmei Friedman Fleischer & Lowe \u015fi func\u0163ioneaz\u0103 cu peste 1.700 de loca\u0163ii \u00een 26 de pie\u0163e, gener\u00e2nd venituri de circa 1,2 miliarde de dolari \u00een 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cu un singur produs, George William Church a g\u0103sit re\u0163eta c\u00e2\u015ftig\u0103toare pentru un business cu venituri de peste un miliard de dolari. \u015ei, cu toate c\u0103 la moartea sa lan\u0163ul de restaurante care \u00eei poart\u0103 numele nu avea dec\u00e2t patru unit\u0103\u0163i, ast\u0103zi func\u0163ioneaz\u0103 cu peste 1.700 de loca\u0163ii la nivel interna\u0163ional.   George William Church […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[31819,51276,7436],"class_list":["post-202773","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-george-william-church","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202773"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202773\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}