{"id":202750,"date":"2022-03-25T13:50:10","date_gmt":"2022-03-25T13:50:10","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=202750"},"modified":"2022-03-25T13:50:10","modified_gmt":"2022-03-25T13:50:10","slug":"inca-un-mare-brand-international-pleaca-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=202750","title":{"rendered":"\u00cenc\u0103 un mare brand interna\u0163ional pleac\u0103 din Rom\u00e2nia"},"content":{"rendered":"<p>\nGigantul spaniol Inditex, ce de\u0163ine printre altele brandul fanion Zara, a \u00eenchis magazinul Uterque din B\u0103neasa Shopping City din Bucure\u015fti, singura unitate sub acest nume din Rom\u00e2nia.<\/p>\n<p>\n<em><strong>Grupul spaniol mai de\u0163ine Zara, Zara Home, Bershka, Stradivarius, Oysho, Pull&#038;Bear \u015fi Massimo Dutti, toate prezente \u015fi \u00een Rom\u00e2nia.<\/strong><\/em><\/p>\n<div>\n<p>\nGigantul spaniol Inditex, ce de\u0163ine printre altele brandul fanion Zara, a \u00eenchis magazinul Uterque din B\u0103neasa Shopping City din Bucure\u015fti, singura unitate sub acest nume din Rom\u00e2nia. Decizia vine \u00een contextul \u00een care grupul a renun\u0163at la acest brand din portofoliu, \u00eenchiz\u00e2nd toate magazinele Uterque din lume. Conform celor mai recente date, e vorba de circa 80 de magazine \u00een 16 \u0163\u0103ri.<\/p>\n<p>\nAceast\u0103 marc\u0103 a fost adus\u0103 \u00een Rom\u00e2nia \u00een offline \u00een urm\u0103 cu circa cinci ani. Magazinul din B\u0103neasa Shopping City inaugurat atunci este singurul care a fost deschis \u00een aceast\u0103 perioad\u0103.<\/p>\n<p>\nBrandul Uterque, ce a fost fondat \u00een 2008, era pozi\u0163ionat pe segmentul premium \u015fi era specializat \u00een v\u00e2nzarea de accesorii, de\u015fi avea \u015fi o colec\u0163ie mai pu\u0163in extins\u0103 de haine. Pe acela\u015fi segment de pre\u0163, dintre m\u0103rcile din grupul Inditex, mai exist\u0103 doar Massimo Dutti. De altfel, ca urmare a reorganiz\u0103rii businessului, ce \u0163inea de Uterque va fi integrat \u00een cadrul magazinelor Massimo Dutti, conform unui anun\u0163 anterior al grupului, citat de presa str\u0103in\u0103. Deja, ast\u0103zi, magazinul online al Uterque te trimite c\u0103tre Massimo Dutti.<\/p>\n<p>\nP\u00e2n\u0103 \u00een 2020, fiecare brand al grupului Inditex era operat \u00een Rom\u00e2nia printr-o companie separat\u0103. Spre exemplu, opera\u0163iunile Uterque erau administrate de Uterque Fashion Ro, cu afaceri de 6,1 mil. lei \u00een 2020, ultimul an pentru care exist\u0103 date publice. Businessul a sc\u0103zut cu 12,6% versus 2019, pe fondul pandemiei de COVID-19, care a \u00eenchis temporar magazinele offline.<\/p>\n<p>\nDin datele ZF, rezultatele de la Ministerul de Finan\u0163e sunt doar pentru segmentul offline, cele online fiind raportate direct \u00een Spania. Deci, \u00een cazul Uterque, e vorba de rezultatele unui singur magazin, cel din B\u0103neasa.<\/p>\n<p>\n\u00centre timp, grupul spaniol Inditex \u015fi-a reorganizat activitatea din Rom\u00e2nia, astfel c\u0103 a grupat toate m\u0103rcile prezente local sub umbrela aceleia\u015fi firme. Acum, firma Inditex Rom\u00e2nia (fosta Zara Bucure\u015fti) este cea care administreaz\u0103 tot businessul local, urm\u00e2nd s\u0103 adune rezultatele financiare care anterior erau \u00eenregistrate pe \u015fapte companii, respectiv Bershka Carpa\u0163i, Zara Home Ro, Stradivarius Ro, Oysho Ro, Pull&#038;Bear Ro, Zara Bucure\u015fti \u015fi Massimo Dutti Ro.<\/p>\n<p>\nAceast\u0103 reorganizare juridic\u0103 urmeaz\u0103 s\u0103 se vad\u0103 \u00een cur\u00e2nd \u015fi \u00een cifre, \u00eens\u0103 momentan rezultatele pe anul trecut nu sunt publice, a\u015fa c\u0103 datele financiare \u00eenregistrate pe Inditex Rom\u00e2nia sunt cele are Zara \u00een 2020.<\/p>\n<p>\nDup\u0103 \u00eenchiderea Uterque, grupul spaniol mai de\u0163ine \u00een continuare Zara, Zara Home, Bershka, Stradivarius, Oysho, Pull&#038;Bear \u015fi Massimo Dutti, toate prezente \u015fi \u00een Rom\u00e2nia. Per total, local sunt circa 140 de unit\u0103\u0163i offline \u015fi c\u00e2te un magazin online pentru fiecare marc\u0103.<\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gigantul spaniol Inditex, ce de\u0163ine printre altele brandul fanion Zara, a \u00eenchis magazinul Uterque din B\u0103neasa Shopping City din Bucure\u015fti, singura unitate sub acest nume din Rom\u00e2nia. Grupul spaniol mai de\u0163ine Zara, Zara Home, Bershka, Stradivarius, Oysho, Pull&#038;Bear \u015fi Massimo Dutti, toate prezente \u015fi \u00een Rom\u00e2nia. Gigantul spaniol Inditex, ce de\u0163ine printre altele brandul fanion [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8190,7386,9794,387,9989,5260],"class_list":["post-202750","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-baneasa-shopping-city","tag-branduri","tag-inchidere","tag-magazine","tag-renuntare","tag-shopping"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202750"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202750\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}