{"id":202631,"date":"2022-03-21T16:14:00","date_gmt":"2022-03-21T16:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=202631"},"modified":"2022-03-21T16:14:00","modified_gmt":"2022-03-21T16:14:00","slug":"100-cei-mai-admirati-ceo-din-romania-2021-amanda-zhang-ceo-mercedes-benz-romania-073","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=202631","title":{"rendered":"100 Cei mai admira\u0163i CEO din Rom\u00e2nia 2021. Amanda Zhang, CEO, Mercedes-Benz Rom\u00e2nia &#8211; 073"},"content":{"rendered":"<p>\nAmanda Zhang de\u0163ine rolul actual din martie 2021.<\/p>\n<div>\n<p>\n\u015ei-a \u00eenceput cariera \u00een cadrul Daimler ca international management associate \u00een urm\u0103 cu aproape 20 de ani, \u00een Germania.<\/p>\n<p>\nA de\u0163inut mai multe pozi\u0163ii \u00een cadrul companiei \u2013 \u00een departamentele de dealer management, sales, finan\u0163e, product management \u015fi marketing, lucr\u00e2nd cu pie\u0163e interna\u0163ionale.<\/p>\n<\/div>\n<p>\n\u00cen ultimii \u015fase ani, a fost un membru cheie al Daimler \u00een regiunea european\u0103, fiind responsabil\u0103 de product management \u015fi de marketing. Din rolul s\u0103u anterior, a pus bazele a mai multe huburi regionale \u015fi a dezvoltat centre de competen\u0163e \u00een mai multe loca\u0163ii ale companiei din Regatul Unit, Germania, Polonia, Cehia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"background-color:#ffd700;\">Top 3 priorit\u0103\u0163i pentru viitor:<\/span><\/strong><\/p>\n<p>\n<strong>1.<\/strong>\u008c \u00cen calitate de early adopters, una dintre cele trei priorit\u0103\u0163i legate de viitorul nostru este cre\u015fterea gradului de penetrare a vehiculelor electrice pe pia\u0163a local\u0103. Anul acesta, dou\u0103 din zece autovehicule Mercedes-Benz sunt electrificate&nbsp; (plug-in sau fully electric). Ne a\u015ftept\u0103m ca \u00een 2022, unu din patru autovehicule Mercedes-Benz s\u0103 fie electrificate \u2013 plug-in hybrid sau fully electric. Compania \u015fi-a fixat trei obiective majore pentru anii care urmeaz\u0103: p\u00e2n\u0103 \u00een 2025, fiecare model Mercedes va avea o alternativ\u0103 electric\u0103; p\u00e2n\u0103 \u00een 2030, la nivel global, vom trece de la electric first la electric only acolo unde pie\u0163ele ne permit; ne-am propus s\u0103 reducem emisiile de CO2 \u015fi s\u0103 decarboniz\u0103m tot ceea ce facem. Pentru un brand modern de lux, sustenabilitatea este un \u00abmust\u00bb.<\/p>\n<p>\n<strong>2.<\/strong>\u008d Digitalizarea este un alt pilon important c\u00e2nd vine vorba despre priorit\u0103\u0163i. Am f\u0103cut investi\u0163ii majore \u00een digitalizarea opera\u0163iunilor, aduc\u00e2nd noi unelte \u015fi sisteme online clien\u0163ilor no\u015ftri pentru a face interac\u0163iunea cu brandul nostru chiar \u015fi mai accesibil\u0103, (Online Appointment Booking sau Online Test Drive Booking, de pild\u0103). Sunt m\u00e2ndr\u0103 s\u0103 spun c\u0103 avem un rol regional \u00een transformarea digital\u0103 a Mercedes-Benz pe pie\u0163ele europene, datorit\u0103 hubului digital pe care \u00eel avem aici, \u00een Bucure\u015fti, unde avem o echip\u0103 extrem de talentat\u0103.<\/p>\n<p>\n<strong>3.<\/strong>\u008e Un alt aspect important al businessului nostru, o prioritate major\u0103 pentru perspectivele noastre pe termen lung, este redefinirea conceptului de brand de lux. \u00cen trecut, luxul era definit deseori drept opulent sau inaccesibil. Cu fiecare pas, vreau s\u0103 fac brandul nostru mai abordabil de c\u0103tre public. Anul acesta am lansat un proiect important pentru noi \u2013 pop-up store-ul Mercedes-EQl \u2013, \u00een care, timp de patru s\u0103pt\u0103m\u00e2ni, cei care ne-au vizitat au putut s\u0103 descopere brandul nostru redefinit \u015fi produsele noastre, construite pentru un viitor verde. Este un tip de proiect care arat\u0103 ce \u00eenseamn\u0103 luxul modern. Lucr\u0103m, de asemenea, la realizarea unei platforme certificate Mercedes-Benz pentru ma\u015fini folosite, care va permite clien\u0163ilor s\u0103 \u00ee\u015fi g\u0103seasc\u0103 autovehiculelele care se potrivesc standardelor lor \u015fi sunt verificate de tehnicienii Mercedes-Benz.<\/p>\n<p>\nBaza pentru aceste priorit\u0103\u0163i, \u00een contextul plin de provoc\u0103ri pe care \u00eel travers\u0103m, este s\u0103 continu\u0103m s\u0103 ne p\u0103str\u0103m oamenii implica\u0163i \u015fi \u00een siguran\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amanda Zhang de\u0163ine rolul actual din martie 2021. \u015ei-a \u00eenceput cariera \u00een cadrul Daimler ca international management associate \u00een urm\u0103 cu aproape 20 de ani, \u00een Germania. A de\u0163inut mai multe pozi\u0163ii \u00een cadrul companiei \u2013 \u00een departamentele de dealer management, sales, finan\u0163e, product management \u015fi marketing, lucr\u00e2nd cu pie\u0163e interna\u0163ionale. \u00cen ultimii \u015fase ani, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[50309,49191,14204],"class_list":["post-202631","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania-2021","tag-amanda-zhang","tag-mercedes-benz-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=202631"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/202631\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=202631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=202631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=202631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}