\nPublicul poate fi nu doar \u00eembiat cu produsele unei m\u0103rci, ci \u015fi pus s\u0103 dea o m\u00e2n\u0103 de ajutor la crearea acestora, dup\u0103 cum o arat\u0103 unii produc\u0103tori de ceasuri, scrie Financial Times. O parte dintre ace\u015fti produc\u0103tori s-a g\u00e2ndit c\u0103 publicul ar putea veni cu idei noi, apel\u00e2nd la acesta pentru anumite modele \u015fi nu la designerii in-house. Un exemplu ar fi compania belgian\u0103 Ressence, care, constat\u00e2nd c\u0103 oamenii obliga\u0163i s\u0103 stea \u00een case ajung s\u0103 treac\u0103 \u015fi c\u0103r\u0163ile de colorat pe lista modalit\u0103\u0163ilor de relaxare, le-a solicitat \u00een 2020 fanilor m\u0103rcii s\u0103 coloreze un desen cu un model de ceas al s\u0103u, Type 1 Slim \u015fi s\u0103 trimit\u0103 crea\u0163ia. \u00cen urma concursului, pentru care s-au primit desene de la copii p\u00e2n\u0103 la persoane din industria orologer\u0103, s-a realizat un ceas care s-a v\u00e2ndut la licita\u0163ie la Hong Kong, banii ob\u0163inu\u0163i fiind dona\u0163i pentru cercet\u0103ri \u00een domeniul Covid-19. La creativitatea publicului a apelat \u015fi compania japonez\u0103 Seiko anul trecut, cei interesa\u0163i fiind ruga\u0163i s\u0103-\u015fi creeze propriul model de Seiko 5 Sports folosind instrumente de configurare online. Din cele 48.000 de propuneri primite, firma a ales una, transform\u00e2nd-o \u00eentr-o edi\u0163ie limitat\u0103 de 2021 de buc\u0103\u0163i care s-a epuizat deja.<\/p>\n","protected":false},"excerpt":{"rendered":"
Publicul poate fi nu doar \u00eembiat cu produsele unei m\u0103rci, ci \u015fi pus s\u0103 dea o m\u00e2n\u0103 de ajutor la crearea acestora, dup\u0103 cum o arat\u0103 unii produc\u0103tori de ceasuri, scrie Financial Times. O parte dintre ace\u015fti produc\u0103tori s-a g\u00e2ndit c\u0103 publicul ar putea veni cu idei noi, apel\u00e2nd la acesta pentru anumite modele \u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182,512],"tags":[11103,207,8690,51084],"class_list":["post-201862","post","type-post","status-publish","format-standard","hentry","category-panorama","category-revista-bm","tag-ceas","tag-design","tag-public","tag-ressence"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=201862"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201862\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=201862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=201862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=201862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}