Scaderea consumului de televiziune schimba traiectoria bugetelor de vara ale advertiserilor de sezon. Pentru a-si tine consumatorii aproape, acestia sunt dispusi sa aloce de la cateva sute de mii de euro (pentru un festival) pana la 1 milion de euro (pentru premii).<\/P>
LITORAL:<\/STRONG> URBB\/Tuborg organizeaza Festivalul International Tuborg in Costinesti, sub conceptul \u0084Tuborg. Muzica fara limite.\u0093 Scaderea consumului de televiziune schimba traiectoria bugetelor de vara ale advertiserilor de sezon. Pentru a-si tine consumatorii aproape, acestia sunt dispusi sa aloce de la cateva sute de mii de euro (pentru un festival) pana la 1 milion de euro (pentru premii).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[1457],"class_list":["post-2014","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-ce-ni-se-pregateste"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2014"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2014\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
SENZATII TARI:<\/STRONG> Mountain Dew da startul primului festival de cultura urbana din Romania: sport extrem urban, concerte de muzica hip-hop si rock alternativ, con-
cursuri de graffiti si alte forme de \u0084street art\u0093, cultura digitala. Iar Anchor Grup\/Plaza Romania organizeaza \u0084Summer Extreme Park\u0093 in Bucuresti – un spatiu de divertisment dedicat tuturor bucurestenilor: paintall, extreme skating, concerte de seara.
CARAVANA:<\/STRONG> DACIA Groupe Renault\/Dacia Logan deruleaza proiectul \u0084Caravana nationala Dacia Logan\u0093, in marile orase ale tarii.
TRADE MARKETING:<\/STRONG> Elite Romania deruleaza o serie de activitati de trade marketing.
PREMII:<\/STRONG> Coca-Cola Soundwave – 1 milion USD; Traieste din plin o vara fara limite (Tuborg) -700.000 USD ; Prinde valul de premii Pepsi – 78.000 USD.
LANSARI:<\/STRONG> Pepsi X – primul produs energy cola; Evervess (brand PepsiCo) – apa tonica; Orangina – bautura racoritoare usor carbonatata si Holsten – bere (branduri Tuborg).
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"