{"id":201221,"date":"2022-02-06T13:14:00","date_gmt":"2022-02-06T13:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=201221"},"modified":"2022-02-06T13:14:00","modified_gmt":"2022-02-06T13:14:00","slug":"de-la-o-companie-care-importa-haine-din-turcia-si-china-la-unul-dintre-cei-mai-mari-retaileri-europeni-de-fashion-care-este-povestea-grupului-lpp-si-cine-a-stat-in-spatele-succesului-sau","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=201221","title":{"rendered":"De la o companie care importa haine din Turcia \u015fi China, la unul dintre cei mai mari retaileri europeni de fashion. Care este povestea grupului LPP \u015fi cine a stat \u00een spatele succesului s\u0103u"},"content":{"rendered":"<p>\n<strong>\u00cen doar trei decenii, Marek Piechocki a reu\u015fit s\u0103 transforme un mic business cu haine de import \u00een unul dintre cei mai mari retaileri europeni de fashion, ajuns \u015fi \u00een Rom\u00e2nia. Ce provoc\u0103ri a \u00eent\u00e2lnit pe drum?<\/strong><\/p>\n<p>\nMarek Piechocki s-a n\u0103scut pe 5 februarie 1961 \u00een Polonia. El a urmat cursurile Facult\u0103\u0163ii de Inginerie Civil\u0103 din cadrul Universit\u0103\u0163ii Politehnica din Gda\u0144sk, iar \u00eentre anii 1988 \u015fi 1990 a lucrat \u00eentr-o companie de inginerie electric\u0103. A schimbat apoi acest job cu un post de asistent manager de v\u00e2nz\u0103ri. \u00cen acela\u015fi an a pornit, al\u0103turi de Jerzy Lubianiec, un vechi prieten \u015fi coleg de facultate, un business propriu, Mistral, prin intermediul c\u0103ruia importau \u00een principal tricouri ieftine din Turcia \u015fi China. La cinci ani distan\u0163\u0103 a luat na\u015ftere, pe bazele acestei prime afaceri, compania LPP, pe care antreprenorul \u00eenc\u0103 o conduce&nbsp; din pozi\u0163ia de director executiv, numele fiind o abreviere de la Lubianiec, Piechocki and Partners. \u00cen anul 2001 businessul s-a listat la Bursa de la Var\u015fovia. Antreprenorul de\u0163ine, de asemenea, un centru logistic de 30.000 de metri p\u0103tra\u0163i \u00een ora\u015ful Pruszcz Gda\u0144ski, unde se afl\u0103 \u015fi centrul de distribu\u0163ie al LPP. El este, \u00een paralel, director al companiei farmaceutice Tora Sp. \u00cen 1997, LPP s-a extins \u00een afara Europei, deschiz\u00e2nd un prim birou la Shanghai, iar un an mai t\u00e2rziu a lansat primul brand, Reserved, urmat de alte patru branduri proprii.<\/p>\n<p>\n\u00cen prezent, businessul are o re\u0163ea de peste 1.800 de magazine r\u0103sp\u00e2ndite \u00een 25 de \u0163\u0103ri de pe trei continente, de\u0163in\u00e2nd \u00een jur de 1,4 milioane de metri p\u0103tra\u0163i de spa\u0163iu de retail. \u00cen anul financiar 2020\/2021, compania a \u00eenregistrat venituri de 1,7 miliarde de euro, 28% fiind acoperite de v\u00e2nz\u0103rile online. \u00cen plan interna\u0163ional, businessul func\u0163ioneaz\u0103 cu o echip\u0103 de aproape 22.000 de angaja\u0163i \u015fi vinde, anual, \u00een jur de 265 de milioane de articole vestimentare \u015fi accesorii. \u00cen Rom\u00e2nia compania a intrat \u00een 2007, \u015fi a \u00eenregistrat \u00een 2020 o cifr\u0103 de afaceri de 511 milioane de lei, av\u00e2nd \u00een prezent o re\u0163ea local\u0103 de circa 100 de unit\u0103\u0163i. Piechocki a absolvit, totodat\u0103, IESE Business School din Barcelona.<\/p>\n<p>\nDe\u015fi acumulase o avere de peste un miliard de dolari, \u00een 2018 antreprenorul a decis s\u0103 transfere mare parte din aceasta c\u0103tre o funda\u0163ie caritabil\u0103 pe care o de\u0163ine. El e cunoscut totodat\u0103 pentru stilul simplu de via\u0163\u0103, prefer\u00e2nd, de pild\u0103, s\u0103 mearg\u0103 la birou pe biciclet\u0103. De-a lungul timpului, \u00een paralel cu pandemia de COVID-19, pe care antreprenorul a numit-o \u201eun r\u0103zboi c\u0103ruia vrem s\u0103 \u00eei supravie\u0163uim\u201d, fondatorul a \u00eent\u00e2mpinat \u015fi alte dificult\u0103\u0163i, una dintre ele fiind un incendiu major, petrecut \u00eentr-o fabric\u0103 din Bangladesh, \u00een urma c\u0103ruia \u00eentreaga colec\u0163ie a companiei a ars. \u00cen urma acestui incident, el a decis s\u0103 concentreze puternic resursele afacerii \u015fi pe zona de retail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen doar trei decenii, Marek Piechocki a reu\u015fit s\u0103 transforme un mic business cu haine de import \u00een unul dintre cei mai mari retaileri europeni de fashion, ajuns \u015fi \u00een Rom\u00e2nia. Ce provoc\u0103ri a \u00eent\u00e2lnit pe drum? Marek Piechocki s-a n\u0103scut pe 5 februarie 1961 \u00een Polonia. El a urmat cursurile Facult\u0103\u0163ii de Inginerie Civil\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211,512],"tags":[255,31819,47059,7780,8199,50924],"class_list":["post-201221","post","type-post","status-publish","format-standard","hentry","category-comert","category-revista-bm","tag-antreprenori","tag-capitalistul-saptamanii","tag-economie-si-istorie","tag-fashion","tag-haine","tag-marek-piechocki"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=201221"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201221\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=201221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=201221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=201221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}