{"id":20118,"date":"2010-05-11T14:25:00","date_gmt":"2010-05-11T14:25:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=20118"},"modified":"2026-04-02T16:41:25","modified_gmt":"2026-04-02T16:41:25","slug":"albert-davidoglu-unilever-daca-consumatorul-cumpara-maine-un-sapun-la-un-leu-voi-incerca-sa-aduc-un-sapun-la-un-leu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=20118","title":{"rendered":"Albert Davidoglu, Unilever: Daca consumatorul cumpara maine un sapun la un leu voi incerca sa aduc un sapun la un leu"},"content":{"rendered":"<p>&#8220;Cum vom face sa crestem? Noi ne uitam la piata dintr-un alt<br \/>\npunct de vedere: ne uitam la segmente de pret, ne uitam la<br \/>\ncategorii de dimensiuni si observam o crestere foarte mare pe<br \/>\nsegmentul de pret mic, scaderi pe segmentul de pret mare, vedem<br \/>\ncresteri pe segmentul de 250 de grame fata de un kilogram sau doua<br \/>\nkilograme sau 8 kg si practic incercam sa gasim solutii pentru a<br \/>\njuca in toate segmentele de pret acolo unde piata creste&#8221;, a spus<br \/>\nDavidoglu in cadrul evenimentului <a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/club-bm\/mai-poate-reveni-consumul-6099945\"><br \/>\nClub BUSINESS Magazin<\/a>.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-video\/analize\/comert\/albert-davidoglu-unilever-daca-consumatorul-cumpara-maine-un-sapun-la-un-leu-voi-incerca-sa-aduc-un-sapun-la-un-leu-6109453\"\ntarget=\"_blank\"><img width=\"483\" height=\"31\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/6109453\/3\/banda-davidoglu.jpg?width=483&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>Managerul a explicat ca daca tendintele vor arata ca se cauta,<br \/>\nspre exemplu, un sapun sau o inghetata la un leu, compania sa va<br \/>\ncauta sa gaseasca o solutie pentru a produce un sapun sau o<br \/>\ninghetata la acest pret. &#8220;Daca se cumpara detergent la cinci sau<br \/>\nsapte kilograme, voi cauta solutii sa vin cu un detergent la sapte<br \/>\nkilograme&#8221;.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/club-bm\/mai-poate-reveni-consumul-6099945\"><br \/>\nClick aici<\/a> pentru a citi mai multe despre cum cred managerii ca<br \/>\npot aduce cresterea consumului.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Albert Davidoglu, costumer development director al Unilever, spune ca noua strategie a companiei prevede analizarea pietelor in functie de categoriile de pret sau de cantitate, acesta putand fi un viitor resort pentru crestere, in opinia sa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[17517,240,17518,2403],"class_list":["post-20118","post","type-post","status-publish","format-standard","hentry","category-comert","tag-club-business-magazin","tag-comert","tag-consum-albert-davidoglu","tag-unilever"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20118"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20118\/revisions"}],"predecessor-version":[{"id":39878,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20118\/revisions\/39878"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}