\nCompania mam\u0103 a Facebook, Meta Networks, a anun\u0163at c\u0103 DAU au sc\u0103zut la 1,929 miliarde \u00een cele trei luni p\u00e2n\u0103 la sf\u00e2r\u015fitul lunii decembrie, fa\u0163\u0103 de 1,930 miliarde \u00een trimestrul precedent.<\/p>\n
\nDe asemenea, firma a avertizat asupra \u00eencetinirii cre\u015fterii veniturilor \u00een fa\u0163a concuren\u0163ei rivalilor precum TikTok \u015fi YouTube, \u00een timp ce agen\u0163ii de publicitate reduc \u015fi ei cheltuielile.<\/p>\n
\nAc\u0163iunile Meta s-au pr\u0103bu\u015fit cu peste 20% \u00een tranzac\u0163iile de dup\u0103 \u00eenchiderea pie\u0163ei. Sc\u0103derea pre\u0163ului ac\u0163iunilor Meta a \u015fters peste 200 de miliarde de dolari din valoarea bursier\u0103 a companiei.<\/p>\n
\nAc\u0163iunile altor platforme de social media, inclusiv Twitter, Snap \u015fi Pinterest, au sc\u0103zut, de asemenea, brusc \u00een timpul tranzac\u0163iilor prelungite.<\/p>\n
\nDirectorul executiv Mark Zuckerberg a declarat c\u0103 v\u00e2nz\u0103rile firmei au fost afectate de faptul c\u0103 publicul, \u00een special utilizatorii mai tineri, a plecat la rivali.<\/p>\n
\nMeta, care de\u0163ine a doua cea mai mare platform\u0103 de publicitate digital\u0103 din lume, dup\u0103 Google, a declarat, de asemenea, c\u0103 a fost afectat\u0103 de modific\u0103rile privind confiden\u0163ialitatea din sistemul de operare Apple.<\/p>\n
\nModific\u0103rile au \u00eengreunat pentru branduri targetarea \u015fi m\u0103surarea publicit\u0103\u0163ii pe Facebook \u015fi Instagram \u015fi ar putea avea un impact “de ordinul a 10 miliarde de dolari” pentru acest an, potrivit directorului financiar al Meta, Dave Wehner.<\/p>\n
\nVeniturile totale ale Meta, din care cea mai mare parte provine din publicitate, au crescut la 33,67 miliarde de dolari \u00een aceast\u0103 perioad\u0103, dep\u0103\u015find cu pu\u0163in previziunile pie\u0163ei.<\/p>\n
\nDe asemenea, compania a prognozat venituri cuprinse \u00eentre 27 \u015fi 29 de miliarde de dolari pentru urm\u0103torul trimestru, ceea ce este mai pu\u0163in dec\u00e2t se a\u015fteptau anali\u015ftii.<\/p>\n
\nZuckerberg a declarat c\u0103 este \u00eencrez\u0103tor c\u0103 investi\u0163iile \u00een video \u015fi \u00een realitatea virtual\u0103 vor da roade, a\u015fa cum au f\u0103cut-o \u015fi pariurile anterioare pe publicitatea mobil\u0103 \u015fi pe Instagram stories.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook a \u00eenregistrat o sc\u0103dere a num\u0103rului de utilizatori activi zilnici (DAU) pentru prima dat\u0103 \u00een istoria sa de 18 ani, anun\u0163\u0103 BBC.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7320,264],"class_list":["post-201145","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-facebook","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=201145"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/201145\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=201145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=201145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=201145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}