{"id":200996,"date":"2022-01-29T12:55:25","date_gmt":"2022-01-29T12:55:25","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200996"},"modified":"2022-01-29T12:55:25","modified_gmt":"2022-01-29T12:55:25","slug":"povestea-unei-emigrante-care-a-reusit-ceea-ce-majoritatea-oamenilor-doar-viseaza-a-construit-de-la-zero-o-afacere-de-milioane-de-dolari-pe-care-a-vandut-o-cu-jumatate-de-miliard-de-dolari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200996","title":{"rendered":"Povestea unei emigrante care a reu\u015fit ceea ce majoritatea oamenilor doar viseaz\u0103. A construit de la zero o afacere de milioane de dolari pe care a v\u00e2ndut-o cu jum\u0103tate de miliard de dolari"},"content":{"rendered":"<p>\n<strong>Pentru Toni Ko, antreprenoriatul a devenit un stil de via\u0163\u0103. O dovede\u015fte multitudinea de businessuri lansate, inclusiv un brand de cosmetice cunoscut la nivel interna\u0163ional, ast\u0103zi parte din portofoliul gigantului L\u2019Oreal.<\/strong><\/p>\n<p>\nToni Ko s-a n\u0103scut \u00een 1973 \u00een Daegu, Coreea de Sud. Pe c\u00e2nd avea 13 ani, familia ei a emigrat \u00een Statele Unite, unde Ko \u015fi-a petrecut o mare parte din anii adolescen\u0163ei lucr\u00e2nd al\u0103turi de p\u0103rin\u0163ii s\u0103i \u00een industria cosmeticelor. Ulterior, ea a decis chiar s\u0103 renun\u0163e la studiile urmate \u00een cadrul Glendale Community College pentru a se dedica acestui domeniu, de\u015fi recunoa\u015fte c\u0103, ini\u0163ial, mutarea peste grani\u0163e a reprezentat o perioad\u0103 dificil\u0103, mai ales \u00een lipsa cuno\u015ftin\u0163elor de limb\u0103 englez\u0103. \u00cen 1999, antreprenoarea a decis s\u0103 pun\u0103 \u00een practic\u0103 cuno\u015ftin\u0163ele acumulate \u00eenfiin\u0163\u00e2nd propriul business, NYX Cosmetics, numit astfel dup\u0103 zei\u0163a greceasc\u0103 Nyx.<\/p>\n<p>\n\u00cenc\u0103 de la \u00eenceput, afacerea, pornit\u0103 cu o investi\u0163ie de 250.000 de dolari primi\u0163i de la mama ei, s-a dovedit un succes, \u00eenregistr\u00e2nd \u00een primul an de activitate venituri de 4 milioane de dolari. O strategie pe care fondatoarea a ales s\u0103 se axeze a fost reprezentat\u0103 de parteneriatele cu diver\u015fi creatori de con\u0163inut din mediul online. Planul s\u0103u a fost s\u0103 comercializeze produse premium la pre\u0163uri accesibile, o ni\u015f\u0103 neacoperit\u0103 suficient la acea vreme, primul produs lansat de companie av\u00e2nd un pre\u0163 de sub doi dolari.<\/p>\n<p>\nLa cinci ani distan\u0163\u0103, Toni Ko s-a hot\u0103r\u00e2t s\u0103 v\u00e2nd\u0103 compania c\u0103tre gigantul L\u2019Oreal, \u00eentr-o tranzac\u0163ie estimat\u0103 la jum\u0103tate de miliard de dolari. Din cauza unei clauze contractuale, ea nu a mai putut pune, imediat dup\u0103 v\u00e2nzare, bazele altei companii de cosmetice, \u00eens\u0103 nu a renun\u0163at la antreprenoriat. Astfel, \u00een prim\u0103vara anului 2016, a lansat un brand de ochelari de soare, Perverse Sunglasses, nume schimbat ulterior \u00een Thomas James LA. Businessul \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea exclusiv online, dup\u0103 ce \u00eencercarea de a func\u0163iona prin unit\u0103\u0163i fizice s-a dovedit un e\u015fec.<\/p>\n<p>\nDup\u0103 ce a v\u00e2ndut \u015fi aceast\u0103 a doua afacere, ea a lansat Butter Venture, al c\u0103rei CEO este \u00een prezent, companie care investe\u015fte cu preponderen\u0163\u0103 \u00een start-up-uri lansate de femei. \u00cen toamna anului 2019, dup\u0103 ce clauza stabilit\u0103 cu L\u2019Oreal a fost ridicat\u0103, Ko a anun\u0163at lansarea unei noi companii axate pe zona de beauty \u2013 Bespoke Beauty Brands (BBB), prin intermediul c\u0103reia \u015fi-a propus s\u0103 comercializeze, al\u0103turi de diverse vedete, designeri \u015fi influenceri, branduri de cosmetice. Toni Ko are o avere estimat\u0103 de Forbes la 260 de milioane de euro \u015fi tr\u0103ie\u015fte \u00een prezent \u00een Los Angeles.<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru Toni Ko, antreprenoriatul a devenit un stil de via\u0163\u0103. O dovede\u015fte multitudinea de businessuri lansate, inclusiv un brand de cosmetice cunoscut la nivel interna\u0163ional, ast\u0103zi parte din portofoliul gigantului L\u2019Oreal. Toni Ko s-a n\u0103scut \u00een 1973 \u00een Daegu, Coreea de Sud. Pe c\u00e2nd avea 13 ani, familia ei a emigrat \u00een Statele Unite, unde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[31819,5622,10139,50879],"class_list":["post-200996","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-capitalistul-saptamanii","tag-cosmetice","tag-loreal","tag-toni-ko"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200996"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200996\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}