\nSpania introduce noi reguli pentru modul \u00een care influencerii, sponsorii \u015fi alte p\u0103r\u0163i interesate promoveaz\u0103 criptomonede, potrivit Engadget.<\/p>\n
\nInfluencerii cu peste 100.000 de urm\u0103ritori trebuie s\u0103 anun\u0163e autorit\u0103\u0163ile de reglementare din Spania cu cel pu\u0163in 10 zile \u00eenainte de a lansa o campanie de promovare pentru active din industria crypto.<\/p>\n
\nNoile reguli intr\u0103 \u00een vigoare din data de 17 februarie, iar cei care nu le respect\u0103 risc\u0103 amenzi de p\u00e2n\u0103 la 300.000 de euro.<\/p>\n
\nInfluencerii vor fi obliga\u0163i s\u0103 dezv\u0103luie dac\u0103 au fost pl\u0103ti\u0163i pentru promovare de fiecare dat\u0103 c\u00e2nd promoveaz\u0103 criptomonede. \u00cen cazul \u00een care au fost pl\u0103ti\u0163i, legisla\u0163ia \u00eei va for\u0163a s\u0103 includ\u0103 \u00een campaniile lor de promovare avertismente clare cu privire la riscurile legate de pia\u0163a crypto, inclusiv faptul c\u0103 acest tip de active nu sunt reglementate ca active investi\u0163ionale.<\/p>\n
\nRegulile vor acoperi at\u00e2t companiile care promoveaz\u0103 active crypto, c\u00e2t \u015fi companile de PR pe care acestea le angajeaz\u0103.<\/p>\n
\n\u201eDac\u0103 influencerii nu ar fi fost acoperi\u0163i de legisla\u0163ie ace\u015ftia ar fi putut ajunge s\u0103 reprezinte o porti\u0163\u0103 \u00een legisla\u0163ie. (…) Intr\u0103m \u00een teritoriu nou, at\u00e2t noi c\u00e2t \u015fi ei, \u015fi vor fi momente de fric\u0163iune, dar asta se \u00eent\u00e2mpl\u0103 de fiecare dat c\u00e2nd aduci reguli pentru o pia\u0163\u0103 care a stat nereglementat\u0103 p\u00e2n\u0103 atunci\u201d, a declarat Rodrigo Buenaventura, \u015feful autorit\u0103\u0163ii spaniole de reglementare pentru valori mobiliare, citat de FT.<\/p>\n
\nReglementarea industriei crypto la nivel global este un subiect complex care presupune eforturi \u00eensemnate, iar modul \u00een care sunt realizate campaniile de promovare reprezint\u0103 unul dintre principalele aspecte la care se uit\u0103 majoritatea \u0163\u0103rilor.<\/p>\n
\nLegisla\u0163ia care include influenceri \u015fi vedete este cu at\u00e2t mai important\u0103 \u00een contextul scandalului \u00een cadrul c\u0103ruia Kim Kardashian \u015fi Floyd Mayweather sunt da\u0163i \u00een judecat\u0103 pentru c\u0103 ar fi \u00een\u015felat publicul larg promov\u00e2nd o nou\u0103 criptomoned\u0103 care le-a adus pierderi investitorilor.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Spania introduce noi reguli pentru modul \u00een care influencerii, sponsorii \u015fi alte p\u0103r\u0163i interesate promoveaz\u0103 criptomonede, potrivit Engadget. Influencerii cu peste 100.000 de urm\u0103ritori trebuie s\u0103 anun\u0163e autorit\u0103\u0163ile de reglementare din Spania cu cel pu\u0163in 10 zile \u00eenainte de a lansa o campanie de promovare pentru active din industria crypto. Noile reguli intr\u0103 \u00een vigoare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7555,201,33112,11754,444,569,15141,9705],"class_list":["post-200689","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanie","tag-companii","tag-obligare","tag-pr","tag-promovare","tag-reguli","tag-riscuri","tag-spania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200689"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200689\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}