{"id":200677,"date":"2022-01-18T08:00:00","date_gmt":"2022-01-18T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200677"},"modified":"2022-01-18T08:00:00","modified_gmt":"2022-01-18T08:00:00","slug":"yellow-menu-lansarea-virtual-food-brands-si-transformarea-modelului-de-business-pentru-a-sustine-scalarea-nationala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200677","title":{"rendered":"Yellow.Menu: Lansarea Virtual (Food) Brands \u015fi transformarea modelului de business pentru a sus\u0163ine scalarea na\u0163ional\u0103"},"content":{"rendered":"<p>\n<strong><ins>Pentru a putea sus\u0163ine extinderea na\u0163ional\u0103, dintr-un juc\u0103tor pe o ni\u015f\u0103 (pr\u00e2nz corporate \u00een zonele de birouri din Bucuresti), Yellow.Menu a migrat, transform\u00e2ndu-se \u00eentr-un jucator FoodTech, cu un model de business scalabil, flexibil \u015fi agil. Solu\u0163ia a fost lansarea Virtual Brands. P\u00e2n\u0103 acum, compania a lansat cinci branduri virtuale, cel mai recent fiind Yellow Office, un concept de livrare de m\u00e2ncare c\u0103tre companii, \u00een perioadele foarte aglomerate, precum Black Friday sau sezonul de Cr\u0103ciun. <\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nModelul bazat pe \u201evirtual brands\u201d, propus de Yellow.Menu, presupune utilizarea unei buc\u0103t\u0103rii centrale de produc\u0163ie pentru a preg\u0103ti diverse tipuri de alimente. Acestea sunt puse \u00een pia\u0163\u0103 ca m\u0103rci distincte (virtual brands), prin intermediul aplica\u0163iilor FoodTech, \u015fi sunt disponibile numai pentru livrare. Abordarea bazat\u0103 pe \u201evirtual brands\u201d permite Yellow.Menu s\u0103 accelereze cre\u015fterea \u015fi s\u0103-\u015fi extind\u0103 rapid opera\u0163iunile la nivel regional \u015fi na\u0163ional, valorific\u00e2nd principalele sale avantaje competitive, respectiv capacitatea de produc\u0163ie, know-how opera\u0163ional (cu peste 3.000 de re\u0163ete testate), platforma IT \u015fi flux 100% digital (gestiune stoc, expediere comenzi, interfa\u0163\u0103 clien\u0163i). Acestea sunt amplificate de explozia juc\u0103torilor q-commerce (cum ar fi Glovo, Food Panda, Tazz), iar accesul la preparate gourmet, g\u0103tite cu ingrediente proaspete, devine rapid \u015fi relativ ieftin.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/20454170\/20\/yellow-menu.jpg?height=145&#038;width=250\" style=\"width: 250px; height: 145px; margin: 10px; float: right;\" \/>\u201eFrumuse\u0163ea acestui concept de virtual brands este c\u0103 ne permite s\u0103 lucr\u0103m project-based, astfel \u00eenc\u00e2t s\u0103 dispunem de cea mai bun\u0103 experiz\u0103, \u00een func\u0163ie de nevoile fiec\u0103rui proiect (adic\u0103 parteneriate project based, inclusiv cu buc\u0103tari, restaurante pop-up, shop-in-shop, evenimente) \u2013 permi\u0163\u00e2nd practic Yellow Menu s\u0103 aduc\u0103 expertiza sa \u00een g\u0103tit c\u0103tre noi orizonturi \u015fi adapt\u00e2ndu-se permanent schimb\u0103rilor de pe pia\u0163\u0103\u201d, sus\u0163in reprezentan\u0163ii businessului.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nLansarea brandurilor virtuale de ni\u015f\u0103 \u2013 cum ar fi Fresh by Yellow (op\u0163iuni pentru pr\u00e2nz u\u015for \u015fi gust\u0103ri \u2013 salate, wrapuri, quiche, produse vegetariene, sucuri proaspete), Yellow Lebanese (cu specific libanez) \u015fi Yellow Office (servicii de catering corporate pentru companiile care au nevoie de un volum mare de por\u0163ii, \u00een perioadele aglomerate \u2013 cum ar fi Black Friday \u2013 peste 32.000 de por\u0163ii livrate \u00een 10 zile).<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nImpactul major al schimb\u0103rii modelului de business a fost tranzi\u0163ia de la integrarea vertical\u0103 c\u0103tre \u201eorizontalizare\u201d. Integrarea vertical\u0103 (aplica\u0163ie pentru comanda \u015fi managementul clien\u0163ilor, produc\u0163ia de alimente \u015fi logistica aferent\u0103) a fost diferen\u0163iatorul cheie la lansarea afacerii \u015fi a fost principalul motor de cre\u015ftere a businessului p\u00e2n\u0103 acum. Brandurile virtuale permit Yellow.Menu s\u0103 se adreseze segmentelor de pia\u0163\u0103 care nu erau vizate \u00eenainte (prin oferirea de solu\u0163ii eficiente care acoper\u0103 nevoi variate \u2013 abonamente, mese complete, alegerea intervalului orar, volume mari pe termen scurt etc.). Impactul la nivel de cifre este pozitiv, cu o cre\u015ftere de 40% a v\u00e2nz\u0103rilor, \u00een condi\u0163ii de optimizare a structurii de costuri fixe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru a putea sus\u0163ine extinderea na\u0163ional\u0103, dintr-un juc\u0103tor pe o ni\u015f\u0103 (pr\u00e2nz corporate \u00een zonele de birouri din Bucuresti), Yellow.Menu a migrat, transform\u00e2ndu-se \u00eentr-un jucator FoodTech, cu un model de business scalabil, flexibil \u015fi agil. Solu\u0163ia a fost lansarea Virtual Brands. P\u00e2n\u0103 acum, compania a lansat cinci branduri virtuale, cel mai recent fiind Yellow Office, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[42107,265,50793,45576],"class_list":["post-200677","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-cele-mai-inovatoare-companii-din-romania","tag-inovatie","tag-virtual-food-brands","tag-yellow-menu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200677"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200677\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}