\nEugen P\u0103turan, antreprenorul care dezvolta pe plan local brandul de \u00een\u00ad\u00adc\u0103l\u0163\u0103minte Bata \u00een franciz\u0103, a \u00eenchis ultimele trei unit\u0103\u0163i sub aceast\u0103 marc\u0103. Motivele care au stat \u00een spa\u00adtele acestei decizii au fost pandemia \u015fi rela\u0163ia cu fran\u00adcizorul, mai exact cu com\u00ad\u00adpania-mam\u0103.<\/p>\n
\nEugen P\u0103turan, antreprenorul care dezvolta pe plan local brandul de \u00een\u00ad\u00adc\u0103l\u0163\u0103minte Bata \u00een franciz\u0103, a \u00eenchis ultimele trei unit\u0103\u0163i sub aceast\u0103 marc\u0103. Motivele care au stat \u00een spa\u00adtele acestei decizii au fost pandemia \u015fi rela\u0163ia cu fran\u00adcizorul, mai exact cu com\u00ad\u00adpania-mam\u0103. \u201eAm \u00eenchis ultime\u00adle trei maga\u00adzi\u00adne Bata pe care le mai aveam \u00een Ro\u00adm\u00e2\u00adnia, e vorba de cel din mallurile B\u0103nea\u00adsa Shopping City \u015fi AFI din Bucure\u015fti \u015fi cel din Iulius din Cluj-Napoca. Eu ope\u00ad\u00adram \u00een franciz\u0103 \u015fi nu m\u0103 mai potri\u00adveam cu consuma\u00adtorul. Trebuia s\u0103 iau ce marf\u0103 \u00eemi d\u0103dea francizorul \u015fi nu ne mai potri\u00adveam ca modele, a\u015fa c\u0103 nu m\u0103 puteam mi\u015fca\u201c, spune omul de afaceri.<\/p>\n
\nEl a adus brandul \u00een Rom\u00e2nia \u00een 2003, deci \u00een urm\u0103 cu aproape dou\u0103 de\u00adcenii, iar \u00een cel mai bun moment re\u00ad\u0163ea\u00adua ajunsese la 12 unit\u0103\u0163i sub nu\u00adme\u00ad\u00adle de Bata. Apoi, treptat, antre\u00adpre\u00ad\u00ad\u00adnorul a \u00eenceput s\u0103 \u00eenchid\u0103 din uni\u00adt\u0103\u0163i, iar pandemia a venit s\u0103 pun\u0103 capac situa\u0163iei.<\/p>\n
\n\u201eMallurile m-au pus s\u0103 pl\u0103tesc chi\u00adrie chiar \u015fi \u00een lockdown. Nu merit\u0103 s\u0103 faci sacrificiu dac\u0103 nu ai sus\u0163inerea francizorului.\u201c<\/p>\n
\nAstfel, \u00een prezent, Eugen P\u0103turan mai are \u00een portofoliu doar brandul AW Lab, operat tot \u00een franciz\u0103, con\u00adform celor mai recente date ale ZF. Acum circa doi ani el avea trei francize -Bata, New Balance \u015fi AW Lab. Maga\u00adzi\u00adnele New Balance au fost \u00eens\u0103 \u00eenchise \u015fi ele.<\/p>\n
\nEugen P\u0103turan conduce opera\u00ad\u0163iu\u00adnile businessului din 2009 dup\u0103 ce an\u00adte\u00adrior oferea consultan\u0163\u0103 pentru com\u00adpa\u00adnia de \u00eenc\u0103l\u0163\u0103minte \u015fi accesorii Bata pe care a adus-o \u00een Rom\u00e2nia \u00een franci\u00adz\u0103 \u00een 2003 \u00eempreun\u0103 cu so\u0163ia sa. Din 1998 el a ocupat timp de 11 ani pozi\u0163ia de contry manager al Indesit Rom\u00e2nia (cum\u00adp\u0103rat de Whirlpool \u00een\u00adtre timp la nivel interna\u0163ional \u015fi in\u00adte\u00adgrat deja). Anterior, timp de doi ani a fost di\u00adrec\u00adtor de v\u00e2nz\u0103ri pentru Colgate Ro\u00adm\u00e2\u00adnia, iar din 1992 p\u00e2n\u0103 \u00een 1996 a lu\u00adcrat pentru compania de distribu\u0163ie Inter\u00adbrands ca director regional de v\u00e2nz\u0103ri.<\/p>\n
\nA absolvit Universitatea Politehnic\u0103 Bucure\u015fti.<\/p>\n
\nAcum, el mizeaz\u0103 pe dezvoltarea brandului AW Lab, despre care spune c\u0103 are rezultate bune local.<\/p>\n
\n\u201eMizez \u00een continuare pe brandul AW Lab, pe care l-am adus pe pia\u0163\u0103 \u00een 2018. Avem acum dou\u0103 magazine, dar vom mai deschise, ne uit\u0103m c\u0103tre provincie, c\u0103tre Cluj-Napoca, Timi\u015foara \u015fi Ia\u015fi\u201c, spune antreprenorul. AW Lab \u2013 prescurtare de la Athletes World – este un brand italian care vinde pantofi \u015fi haine pentru sport \u015fi care a fost lansat pe pia\u0163\u0103 \u00een urm\u0103 cu mai bine de dou\u0103 decenii. \u00cen Rom\u00e2nia este adus \u00een franciz\u0103 de Eugen P\u0103turan.<\/p>\n
\nCompania Evoline Impex opera toate opera\u0163iunile pentru toate brandurile – Bata, New Balance \u015fi AW Lab – \u015fi ajunsese \u00een cel mai bun moment, 2018, la afaceri de 30 mil. lei. Apoi a \u00eenceput declinul p\u00e2n\u0103 la 13 mil. lei \u00een 2020, primul an de pandemie.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Eugen P\u0103turan, antreprenorul care dezvolta pe plan local brandul de \u00een\u00ad\u00adc\u0103l\u0163\u0103minte Bata \u00een franciz\u0103, a \u00eenchis ultimele trei unit\u0103\u0163i sub aceast\u0103 marc\u0103. Motivele care au stat \u00een spa\u00adtele acestei decizii au fost pandemia \u015fi rela\u0163ia cu fran\u00adcizorul, mai exact cu com\u00ad\u00adpania-mam\u0103. Eugen P\u0103turan, antreprenorul care dezvolta pe plan local brandul de \u00een\u00ad\u00adc\u0103l\u0163\u0103minte Bata \u00een franciz\u0103, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7179,7282,158,387,98],"class_list":["post-200559","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-brand","tag-franciza","tag-incaltaminte","tag-magazine","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200559"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200559\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}