{"id":200393,"date":"2022-01-09T09:00:00","date_gmt":"2022-01-09T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200393"},"modified":"2022-01-09T09:00:00","modified_gmt":"2022-01-09T09:00:00","slug":"cand-ambitia-invinge-orice-obstacol-povestea-unei-romance-care-nu-a-vrut-sa-renunte-cand-toata-lumea-ii-zicea-ca-nu-are-nicio-sansa-iar-acum-are-o-afacere-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200393","title":{"rendered":"C\u00e2nd ambi\u0163ia \u00eenvinge orice obstacol. Povestea unei rom\u00e2nce care nu a vrut s\u0103 renun\u0163e c\u00e2nd toat\u0103 lumea \u00eei zicea c\u0103 nu are nicio \u015fans\u0103, iar acum are o afacere de milioane de euro"},"content":{"rendered":"<p>\n<strong>De 18 luni a fost nevoie pentru ca antreprenorarea C\u0103t\u0103lina Trup\u015for s\u0103 \u00eei conving\u0103 pe reprezentan\u0163ii produc\u0103torului de vopseluri premium Benjamin Moore c\u0103 nu se va l\u0103sa p\u00e2n\u0103 nu va aduce brandul \u015fi \u00een Rom\u00e2nia. Nu i-au dat prea mari \u015fanse de reu\u015fit\u0103, iar investi\u0163ia a fost \u201epe riscul ei\u201d. Cum stau lucrurile la 16 ani distan\u0163\u0103?<\/strong><\/p>\n<p>\nAveam 23 de ani \u015fi \u00eemi doream s\u0103 \u00eemi vopsesc apartamentul. Am mers absolut oriunde se putea merge la vremea respectiv\u0103 \u00een Bucure\u015fti s\u0103 g\u0103sesc o culoare pe care o doream, un anumit tip de finisaj\u201d, \u00ee\u015fi \u00eencepe povestea C\u0103t\u0103lina Trup\u015for, fondator al companiei Color Smart Distribution, importatorul local al brandurilor de amenaj\u0103ri interioare Benjamin Moore \u015fi Novacolor. La acea vreme, spune c\u0103 \u00ee\u015fi dorea \u015fi cerea date tehnice pentru a alege cel mai potrivit produs.<\/p>\n<p>\nDup\u0103 o experien\u0163\u0103 de c\u00e2teva luni de zile \u00een care a testat tot felul de culori, \u015fi-a dat seama c\u0103 nimic nu era \u201edin povestea pe care eu doream s\u0103 o ob\u0163in la mine \u00een cas\u0103\u201d. Prin cuno\u015ftin\u0163e, a reu\u015fit s\u0103 fac\u0103 rost de c\u00e2\u0163iva litri de produs Benjamin Moore pe care l-a aplicat singur\u0103. \u201e\u00cen acel moment am \u00een\u0163eles c\u0103 este o lips\u0103 \u00een pia\u0163a din Rom\u00e2nia \u015fi am fost con\u015ftient\u0103 c\u0103, dac\u0103 reu\u015fesc s\u0103 vin \u00een \u00eent\u00e2mpinarea acestei caren\u0163e, sigur va fi dificil, dar nevoia cu siguran\u0163\u0103 exist\u0103.\u201d A \u00eenceput s\u0103 fac\u0103 astfel cereri peste cereri la Benjamin Moore.<\/p>\n<p>\n\u201eAm insistat peste 18 luni, \u00een fiecare lun\u0103. Au fost convin\u015fi c\u0103 nu va fi un succes, dar \u00eentr-un final, pentru c\u0103 mi-am asumat s\u0103 fac singur\u0103 dezvoltarea financiar\u0103 de care era nevoie la momentul respectiv, au acceptat s\u0103 \u00eencerce, cu condi\u0163ia ca eu s\u0103 \u00eemi asum pierderile.\u201d A pornit la drum cu o investi\u0163ie ini\u0163ial\u0103 de 80.000 de euro din fonduri proprii \u015fi a adus primul import \u00een 2005. Antreprenoarea poveste\u015fte c\u0103 a v\u00e2ndut mai pu\u0163in pe tot parcursul anului 2005 dec\u00e2t factureaz\u0103 ast\u0103zi \u00eentr-o singur\u0103 zi. \u201e\u00cen anul 2006 am \u00eenceput c\u00e2t de c\u00e2t s\u0103 \u00een\u0163eleg canalele, s\u0103 dezvolt lucrurile \u015fi au existat cre\u015fteri de 300%, de 400%. Dar, bine\u00een\u0163eles, de la ceva mic e mult mai u\u015for s\u0103 cre\u015fti.\u201d<\/p>\n<p>\nDac\u0103 \u00een 2019 businessul a \u00eenchis anul cu o cifr\u0103 de afaceri de 1,6 milioane de euro, \u00een 2020 veniturile au fost de peste 2 milioane de euro, iar estim\u0103rile pentru acest an prev\u0103d o cre\u015ftere de circa 30-35%.<\/p>\n<p>\nAnual, un procent de 3-5% din cifra de afaceri a companiei este investit \u00een marketing \u015fi \u00een evenimentele cu speciali\u015fti \u2013 arhitec\u0163i \u015fi designeri.<\/p>\n<p>\nCompania este prezent\u0103 ast\u0103zi prin parteneri \u00een 16 ora\u015fe din Rom\u00e2nia, dar \u015fi \u00een Chi\u015fin\u0103u, iar la finele anului viitor antreprenoarea inten\u0163ioneaz\u0103 s\u0103 ajung\u0103 \u00een peste 20-22 de ora\u015fe, obiectivul fiind acoperirea na\u0163ional\u0103. \u201eAm intrat \u015fi \u00een Republica Moldova \u015fi mai sunt zone \u00een care putem s\u0103 intr\u0103m, dar \u00een acest moment, \u015fi pe fondul pandemiei, ne focus\u0103m s\u0103 \u00eenchidem dezvoltarea la nivel na\u0163ional. Dup\u0103 aceea vom vedea, \u00een func\u0163ie de oportunit\u0103\u0163i \u015fi mediul economic.\u201d Businessul are \u015fi dou\u0103 showroomuri, unul la Constan\u0163a, deschis \u00een 2013, \u015fi unul la Bucure\u015fti, inaugurat anul acesta.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/analize\/comert\/povestea-unei-romance-care-nu-a-vrut-sa-renunte-cand-toata-lumea-ii-20311931\">CITITI AICI MATERIALUL INTEGRAL&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 18 luni a fost nevoie pentru ca antreprenorarea C\u0103t\u0103lina Trup\u015for s\u0103 \u00eei conving\u0103 pe reprezentan\u0163ii produc\u0103torului de vopseluri premium Benjamin Moore c\u0103 nu se va l\u0103sa p\u00e2n\u0103 nu va aduce brandul \u015fi \u00een Rom\u00e2nia. Nu i-au dat prea mari \u015fanse de reu\u015fit\u0103, iar investi\u0163ia a fost \u201epe riscul ei\u201d. Cum stau lucrurile la 16 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[50084,7386,50083,50085,7695],"class_list":["post-200393","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-benjamin-moore","tag-branduri","tag-catalina-trupsor","tag-novacolor","tag-vopseluri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200393"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200393\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}