\nChiar dac\u0103 lan\u0163ul de restaurante fast food serve\u015fte miliarde de clien\u0163i din toat\u0103 lumea, cea mai mare parte a profitului nu este generat\u0103 de v\u00e2nz\u0103rile de m\u00e2ncare, scrie Reader’s Digest. Aceea\u015fi publica\u0163ie scrie c\u0103 lan\u0163ul ar vinde mai mult de 75 de burgeri la fiecare secund\u0103.<\/p>\n
\nAcest lucru nu ar trebui s\u0103 fie surprinz\u0103tor, \u00een contextul \u00een care McDonald’s este cel mai mare lan\u0163 de restaurante fast food al lumii.<\/p>\n
Totu\u015fi, nu meniul acestuia este cel care genereaz\u0103 cea mai mare parte a profitului, ci imobiliarele.Exist\u0103 mai mult de 36.000 de unit\u0103\u0163i McDonald’s \u00een toat\u0103 lumea, dar doar 5% sunt de\u0163inute de companie. \u00cen rest este vorba despre francize, adic\u0103 de indivizi care au fost contracta\u0163i de McDonald’s pentru a opera restaurantele respective. \u00cen acele situa\u0163ii, compania cheltuie bani doar pe loca\u0163ia respectiv\u0103.<\/p>\n
\nFrancizatul este responsabil de toate costurile oper\u0103rii unui restaurant, \u00een timp ce pl\u0103te\u015fte chirie c\u0103tre McDonald’s. Pl\u0103te\u015fte de asemenea o tax\u0103 de francizat de 45.000 de dolari \u015fi o tax\u0103 de serviciu de 4% din v\u00e2nz\u0103rile brute, scrie Business Insider.<\/p>\n
\n\u201eNu suntem de fapt parte din businessul cu m\u00e2ncare\u201d a spus fostul CFO al companiei, Harry J. Sonneborn, investitorilor. \u201eSuntem de fapt \u00een businessul de real estate. Singurul motiv pentru care vindem hamburgeri cu 15 cen\u0163i este c\u0103 sunt cel mai mare generator de venituri prin care chiria\u015fii no\u015ftri ne pot pl\u0103ti chiria.\u201d<\/p>\n
\nPotrivit Wall Street Survivor, compania a generat venituri de 27,4 miliarde de dolari, iar 9,2 miliarde de dolari au venit de la loca\u0163ii francizate, iar 18,2 miliarde de dolari de la loca\u0163ii de\u0163inute de companie (\u00een 2014). McDonald’s a p\u0103strat doar 16% din venituri \u00een cazul unit\u0103\u0163ilor proprii \u015fi 82% \u00een unit\u0103\u0163ile francizate.<\/p>\n
\nPrecizare: Acest articol reprezint\u0103 o republicare \u015fi a fost preluat din publica\u0163ia american\u0103 Reader’s Digest. <\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Chiar dac\u0103 lan\u0163ul de restaurante fast food serve\u015fte miliarde de clien\u0163i din toat\u0103 lumea, cea mai mare parte a profitului nu este generat\u0103 de v\u00e2nz\u0103rile de m\u00e2ncare, scrie Reader’s Digest. Aceea\u015fi publica\u0163ie scrie c\u0103 lan\u0163ul ar vinde mai mult de 75 de burgeri la fiecare secund\u0103. Acest lucru nu ar trebui s\u0103 fie surprinz\u0103tor, \u00een contextul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[235,246,11597,7155,32882,161,80],"class_list":["post-200313","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-business","tag-crestere","tag-mancare","tag-mcdonalds","tag-metoda","tag-miliarde","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200313"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200313\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}