{"id":200255,"date":"2022-01-04T12:47:09","date_gmt":"2022-01-04T12:47:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200255"},"modified":"2022-01-04T12:47:09","modified_gmt":"2022-01-04T12:47:09","slug":"carrefour-romania-act-for-good-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200255","title":{"rendered":"Carrefour Rom\u00e2nia: Act for Good"},"content":{"rendered":"

\nCarrefour Rom\u00e2nia a lansat la \u00eenceputul anului programul Act for Good, care transform\u0103 cump\u0103r\u0103turile \u00eentr-o experien\u0163\u0103 personalizat\u0103, cu impact social. <\/ins><\/strong><\/p>\n

\n <\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei:<\/ins><\/strong><\/p>\n

\nPrin fiecare sesiune de shopping, utilizatorii primesc puncte Act For Good, prin care pot beneficia de reduceri la produse \u015fi experien\u0163e personale (degust\u0103ri de vin, evenimente, alte activit\u0103\u0163i) \u015fi pot face fapte bune, don\u00e2nd punctele acumulate ONG-urilor incluse \u00een aplica\u0163ie. La fiecare cauz\u0103, se stabile\u015fte o sum\u0103 de puncte, care odat\u0103 atins\u0103 prin dona\u0163iile clien\u0163ilor, se transform\u0103 \u00eentr-o dona\u0163ie financiar\u0103 sau sub form\u0103 de produse din partea Carrefour c\u0103tre asocia\u0163ia respectiv\u0103. Programul este integrat \u00een aplica\u0163ia Carrefour, disponibil\u0103 gratuit at\u00e2t \u00een App Store c\u00e2t \u015fi \u00een Google Play. Fiecare achizi\u0163ie realizat\u0103 pe baza codului Act For Good este r\u0103spl\u0103tit\u0103 cu un punct pentru fiecare 20 de lei cheltui\u0163i (excep\u0163ie f\u0103c\u00e2nd b\u0103uturile alcoolice \u015fi tutunul), iar utilizatorii primesc extra puncte la produsele special semnalizate, acestea cumul\u00e2ndu-se exclusiv \u00een contul individual \u2013 at\u00e2t la cump\u0103r\u0103turi online, c\u00e2t \u015fi \u00een magazin.<\/p>\n

\n <\/p>\n

\nElementul de noutate:<\/ins><\/strong><\/p>\n

\nAct for Good este primul program care r\u0103spunde at\u00e2t unor nevoi individuale din partea clien\u0163ilor: de a avea acces la beneficii extinse \u015fi de a-\u015fi optimiza bugetul, c\u00e2t \u015fi unor nevoi la nivelul comunit\u0103\u0163ii \u2013 prin cauzele pe care clien\u0163ii le pot sus\u0163ine direct din aplica\u0163ie. \u00cen plus, \u00een premier\u0103 pe pia\u0163a local\u0103 de retail, programul ofer\u0103 acces la o suit\u0103 de experien\u0163e, mereu altele (webinarii, vizite la crame de vin sau diverse loca\u0163ii unice, degust\u0103ri de vin online, sesiuni de styling etc.), direct din aplica\u0163ie. Astfel, clien\u0163ii au o experien\u0163\u0103 de cump\u0103r\u0103turi semnificativ \u00eembun\u0103t\u0103\u0163it\u0103, pe de o parte, prin faptul c\u0103 programul r\u0103spunde nevoilor lor la nivel de buget, c\u00e2t \u015fi prin faptul c\u0103 le ofer\u0103 experien\u0163e unice \u015fi, mai ales, le aduce un sens mai profund cump\u0103r\u0103turilor. Programul este valabil \u015fi \u00een platforma Bringo, cele dou\u0103 aplica\u0163ii comunic\u00e2nd direct. De exemplu, utilizatorii \u00ee\u015fi pot ad\u0103uga produse AFG din aplica\u0163ia Carrefour \u00een co\u015ful Bringo.<\/p>\n

\n <\/p>\n

\nEfectele inova\u0163iei:<\/ins><\/strong><\/p>\n

\nLa nivel macro, programul ofer\u0103 o experien\u0163\u0103 de cump\u0103r\u0103turi comprehensiv\u0103, spun reprezentan\u0163ii companiei. La nivel micro, au fost \u00eenregistra\u0163i lunar peste 700.000 de utilizatori activi, s-au \u00eenregistrat 4 milioane de sesiuni \u00een aplica\u0163ie pe lun\u0103, o treime din v\u00e2nz\u0103ri au fost efectuate prin Act For Good \u015fi au fost donate peste 3,8 milioane de puncte \u00een aproximativ jum\u0103tate de an, printre altele.\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour Rom\u00e2nia a lansat la \u00eenceputul anului programul Act for Good, care transform\u0103 cump\u0103r\u0103turile \u00eentr-o experien\u0163\u0103 personalizat\u0103, cu impact social.     Descrierea inova\u0163iei: Prin fiecare sesiune de shopping, utilizatorii primesc puncte Act For Good, prin care pot beneficia de reduceri la produse \u015fi experien\u0163e personale (degust\u0103ri de vin, evenimente, alte activit\u0103\u0163i) \u015fi pot face […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211,6462],"tags":[50701,27156,42107,10129,195],"class_list":["post-200255","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","category-imobiliare","tag-act-for-good","tag-carrefour-romania","tag-cele-mai-inovatoare-companii-din-romania","tag-cumparaturi","tag-experienta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200255"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200255\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}