{"id":200250,"date":"2022-01-04T12:46:45","date_gmt":"2022-01-04T12:46:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200250"},"modified":"2022-01-04T12:46:45","modified_gmt":"2022-01-04T12:46:45","slug":"obor21-meatbooking","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200250","title":{"rendered":"Obor21: Meatbooking"},"content":{"rendered":"

\nMeatbooking reprezint\u0103 o inova\u0163ie \u00een managementul produc\u0163iei de carne, scopul acestui nou tip de organizare fiind asupra garant\u0103rii unor caracteristici ale produsului finit: prospe\u0163ime, circuit frigorific controlat din abator p\u00e2n\u0103 la client, trasabilitate.  <\/ins><\/strong><\/p>\n

\n <\/p>\n

\n <\/p>\n

\nDescrierea inova\u0163iei: <\/ins><\/strong><\/p>\n

\nMeatbooking presupune digitalizarea fluxurilor din domeniul industriei c\u0103rnii \u015fi reorganizarea fazelor de produc\u0163ie \u015fi transport, astfel \u00eenc\u00e2t s\u0103 se urmeze un parcurs eficient \u015fi sustenabil, f\u0103r\u0103 risip\u0103, \u00eentre oferta de la sat \u015fi cererea, preponderent de la ora\u015f. Clien\u0163ii rezerv\u0103 produse din carne pe platforma online Obor21. Produsele nu exist\u0103 fizic la momentul rezerv\u0103rii, sunt doar componente ale unei carcase virtuale. Carcasele virtuale se v\u00e2nd una c\u00e2te una, pe m\u0103sur\u0103 ce sunt rezervate \u00een propor\u0163ie de nu mai pu\u0163in de 80%. C\u00e2nd rezerv\u0103rile se finalizeaz\u0103, achizitorii primesc comanda \u015fi aduc la abatorul autorizat EU animalele deja identificate \u00een gospod\u0103riile \u0163\u0103r\u0103ne\u015fti. Animalele intr\u0103 \u00een produc\u0163ie \u015fi sunt monitorizate permanent pe flux, astfel \u00eenc\u00e2t fiecare produs poart\u0103 amprenta trasabilit\u0103\u0163ii p\u00e2n\u0103 la u\u015fa clientului. Persoanele implicate \u00een dezvoltarea proiectului sunt Florian Matei\u0163\u0103, general management, fluxuri de produc\u0163ie \u015fi Iunia Matei\u0163\u0103, financiar \u015fi opera\u0163ional, online shopping, SEO, social media, v\u00e2nz\u0103ri, marketing \u015fi promovare, project management.<\/p>\n

\n\"\"<\/p>\n

\nElementul de noutate: <\/ins><\/strong><\/p>\n

\nSistemul inovator Meatbooking le permite consumatorilor s\u0103 rezerve carnea de la \u0163ar\u0103 \u015fi s\u0103 o primeasc\u0103 acas\u0103, \u00een cel mult 72 de ore de la sacrificare. \u00cen acela\u015fi timp, este singura carne de la \u0163ar\u0103 care vine la u\u015fa clien\u0163ilor \u00een buc\u0103\u0163i mici, ambalat\u0103 \u00een vid, cu trasabilitate cert\u0103 \u015fi pe circuit sanitar veterinar, respectiv, fiscal, complet.<\/p>\n

\n <\/p>\n

\n\"\"Efectele inova\u0163iei: <\/ins><\/strong><\/p>\n

\nCump\u0103r\u0103torii au certitudinea c\u0103 vor g\u0103ti m\u00e2nc\u0103ruri s\u0103n\u0103toase, cu gust, din r\u00e2vnita carne din gospod\u0103ria \u0163\u0103r\u0103neasc\u0103. Este singura carne de la \u0163ar\u0103 procesat\u0103 \u00een condi\u0163ii stricte de igien\u0103, ambalat\u0103 \u00een vid \u00een sec\u0163ia de tran\u015fare din abator. \u00cen acest sens, eticheta produsului con\u0163ine toate informa\u0163iile importante (satul din care provine, datele importante de produc\u0163ie, data expir\u0103rii), iar clien\u0163ii primesc, odat\u0103 cu factura, certificatul de conformitate al produselor. Din punctul de vedere al statului, fiscalizarea achizi\u0163iei de carne de la \u0163ar\u0103 este o surs\u0103 la buget, o modalitate de \u00eemp\u0103r\u0163ire echitabil\u0103 a plusvalorii \u00eentre ora\u015f \u015fi sat, precum \u015fi o form\u0103 de reducere a deficitului bugetar atunci c\u00e2nd fenomenul Obor21 va c\u0103p\u0103ta amploare. Pentru comunit\u0103\u0163ile locale, \u00eencasarea cu trasabilitate reprezint\u0103 premisele dezvolt\u0103rii activit\u0103\u0163ilor agricole bancabile, accesarea fondurilor europene \u015fi modernizarea infrastructurii s\u0103te\u015fti. \u00cen plus, sistemul Meatbooking reduce cre\u015fterea intensiv\u0103, energofag\u0103 \u015fi generatoare de CO2 a animalelor \u015fi elimin\u0103 risipa, evit\u00e2nd sacrific\u0103rile inutile bazate pe productivitate, nu pe cerere.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meatbooking reprezint\u0103 o inova\u0163ie \u00een managementul produc\u0163iei de carne, scopul acestui nou tip de organizare fiind asupra garant\u0103rii unor caracteristici ale produsului finit: prospe\u0163ime, circuit frigorific controlat din abator p\u00e2n\u0103 la client, trasabilitate.      Descrierea inova\u0163iei: Meatbooking presupune digitalizarea fluxurilor din domeniul industriei c\u0103rnii \u015fi reorganizarea fazelor de produc\u0163ie \u015fi transport, astfel \u00eenc\u00e2t s\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211],"tags":[42107,265,7217,50698,48465],"class_list":["post-200250","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","tag-cele-mai-inovatoare-companii-din-romania","tag-inovatie","tag-management","tag-meatbooking","tag-obor21"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200250"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200250\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}