{"id":200226,"date":"2022-01-03T19:31:50","date_gmt":"2022-01-03T19:31:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200226"},"modified":"2022-01-03T19:31:50","modified_gmt":"2022-01-03T19:31:50","slug":"o-tranzactie-internationala-creeaza-primul-jucator-de-1-mld-lei-din-industria-dulciurilor-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200226","title":{"rendered":"O tranzac\u0163ie interna\u0163ional\u0103 creeaz\u0103 primul juc\u0103tor de 1 mld. lei din industria dulciurilor din Rom\u00e2nia"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\"><span style=\"color:#b22222;\">\u2666<\/span><\/span> Produsele Chipita Rom\u00e2nia sunt distribuite la nivel na\u0163ional \u015fi exportate \u00een peste 50 de \u0163\u0103ri.<\/strong><\/em><\/p>\n<p>\nMondelez International (simbol bursier MDLZ &#8211; Nasdaq) a finalizat achizi\u0163ia Chipita Global, unul dintre cei mai mari produc\u0103tori de croissante \u015fi snackuri coapte din Europa Central\u0103 \u015fi de Est, potrivit informa\u0163iilor furnizate de reprezentan\u0163ii Mondelez. Tranzac\u0163ia se ridic\u0103 la 2 miliarde de dolari.<\/p>\n<p>\n\u201eChipita este un business construit pe o baz\u0103 solid\u0103 (&#8230;). Prezen\u0163a Mondelez International \u00een categoria croissante \u015fi snackuri coapte cu Chipita Global va contribui la cre\u015fterea accelerat\u0103 \u00een toat\u0103 Europa \u015fi va sprijini extinderea prezen\u0163ei noastre pe pie\u0163ele-cheie cu cre\u015ftere rapid\u0103 din zona central\u0103 \u015fi de est\u201c, a spus Vince Gruber, EVP \u015fi pre\u015fedinte al Mondelez Europa.<\/p>\n<p>\n\u00cen contextul tranzac\u0163iei, \u00een Rom\u00e2nia, Mondelez \u015fi Chipita vor crea prima companie de 1 miliard de lei din industria dulciurilor de pe plan local.<\/p>\n<p>\n\u00cen anul 2020, ultimul pentru care exist\u0103 date disponibile, filiala local\u0103 a Chipita a avut o cifr\u0103 de afaceri de 500 de milioane de lei, iar subsidiara Mondelez din Rom\u00e2nia a avut \u00een 2018, ultimul an pentru care exist\u0103 date disponibile, o cifr\u0103 de afaceri de 568 de milioane de lei, conform datelor de pe site-ul Ministerului de Finan\u0163e.<\/p>\n<p>\nMai mult, c\u00e2\u015ftig\u0103 teren \u00een fa\u0163a Nestle, care nu mai are produc\u0163ie \u00een Rom\u00e2nia. Nestle a avut o cifr\u0103 de afaceri de 933 de milioane de lei \u00een 2020, iar Ferrero, de asemenea, un juc\u0103tor important de pe pia\u0163a dulciurilor, a avut o cifr\u0103 de afaceri de 879 de milioane de lei, conform datelor publice.<\/p>\n<p>\nAchizi\u0163ia la nivel interna\u0163ional \u00eei va permite companiei Mondelez International s\u0103 aib\u0103 un portofoliu extins de produse de patiserie \u00een Europa, satisf\u0103c\u00e2nd cererea \u00een cre\u015ftere a consumatorilor pentru acest segment. De asemenea, tranzac\u0163ia deschide un poten\u0163ial puternic de inovare, reunind m\u0103rci emblematice ale Mondelez International, cum ar fi biscui\u0163ii Oreo, belVita \u015fi LU; ciocolatele Cadbury Dairy Milk, Milka \u015fi Toblerone; bomboanele Sour Patch \u015fi guma Trident, cu cele de croissante \u015fi m\u0103rci de snackuri coapte ale Chipita Global, precum 7Days.&nbsp;<\/p>\n<p>\n\u00cen urma tranzac\u0163iei va fi \u00eenfiin\u0163at\u0103 o echip\u0103 de management interimar\u0103 pentru a gestiona opera\u0163iunile Chipita \u015fi pentru a sprijini procesul de integrare, care va avea loc \u00een 2022.<\/p>\n<p>\nEchipa de management interimar\u0103, care este format\u0103 din lideri ai Mondelez International \u015fi cei existen\u0163i din Chipita Global, \u015fi va fi condus\u0103 de Ivo Naydenov, care lucreaz\u0103 la Mondelez International de aproape 20 de ani \u015fi care are experien\u0163\u0103 \u00een toat\u0103 regiunea din sud-estul Europei.&nbsp;<\/p>\n<p>\nMondelez International a avut venituri nete de 26,58 miliarde de dolari \u00een 2020, iar Chipita a avut venituri de aproximativ 580 de milioane de dolari \u00een 2020 \u015fi aproximativ 5.400 de angaja\u0163i \u015fi produce \u00een 8 fabrici, conform comunicatului de pres\u0103 al Mondelez.<\/p>\n<p>\n\u00cen Rom\u00e2nia, Chipita a intrat \u00een 1998, imediat dup\u0103 ce s-a extins din Grecia, \u0163ara de origine, \u00een Bulgaria \u015fi Polonia.<\/p>\n<p>\nUnitatea de produc\u0163ie este situat\u0103 \u00een Clinceni, jude\u0163ul Ilfov \u015fi este dotat\u0103 conform ultimelor standarde europene \u015fi interna\u0163ionale \u00een materie de tehnic\u0103 \u015fi tehnologie, potrivit datelor de pe site-ul companiei.<\/p>\n<p>\n\u00cen fabrica de pe plan local, Chipita produce \u00een prezent croissante, minipr\u0103jituri, bake rolls \u015fi creme de cacao cu alune, sub brandurile 7Days, Chipicao \u015fi Fineti.<\/p>\n<p>\nProdusele Chipita Rom\u00e2nia sunt distribuite la nivel na\u0163ional \u015fi exportate \u00een peste 50 de \u0163\u0103ri, Marea Britanie, Fran\u0163a, Portugalia, Grecia, Polonia, Bulgaria, Ungaria, Estonia, Letonia, Lituania, Republica Moldova, Germania, Spania, Italia, Slovacia, Cehia, Maroc sau Canada, conform datelor de pe site-ul Chipita Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondelez International (simbol bursier MDLZ &#8211; Nasdaq) a finalizat achizi\u0163ia Chipita Global, unul dintre cei mai mari produc\u0103tori de croissante \u015fi snackuri coapte din Europa Central\u0103 \u015fi de Est, potrivit informa\u0163iilor furnizate de reprezentan\u0163ii Mondelez<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[50693,50691,7386,50694,50689,50692,47182,14097,280,50695,50690,50688,50687],"class_list":["post-200226","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-7days","tag-bake-rolls","tag-branduri","tag-chipicao","tag-chipita-global","tag-creme-de-cacao-cu-alune","tag-croissante","tag-dulciuri","tag-fabrica","tag-fineti","tag-miniprajituri","tag-mondelez-international","tag-tranzactie-internationala"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200226"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200226\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}