{"id":200170,"date":"2022-01-01T07:14:12","date_gmt":"2022-01-01T07:14:12","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200170"},"modified":"2022-01-01T07:14:12","modified_gmt":"2022-01-01T07:14:12","slug":"hainele-hm-nu-mai-sunt-made-in-romania-suedezii-mai-lucreaza-direct-doar-cu-cinci-furnizori-locali-dupa-ce-piata-locala-a-devenit-tot-mai-scumpa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200170","title":{"rendered":"Hainele H&#038;M nu mai sunt \u201cmade in Romania\u201d. Suedezii mai lucreaz\u0103 direct doar cu cinci furnizori locali dup\u0103 ce pia\u0163a local\u0103 a devenit tot mai scump\u0103"},"content":{"rendered":"<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Grupul suedez de mod\u0103 H&#038;M mai are \u00een Rom\u00e2nia doar cinci furnizori de direc\u0163ii, este de Artifex, CB Pelletterie, Formens, Pandora Prod \u015fi Simiz Fashion, conform informa\u0163iilor oferite de retailer. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Unii dintre cei cinci produc\u0103tori de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte sunt unii dintre cei mai mari juc\u0103tori din sectorul \u00een Rom\u00e2nia dup\u0103 cifra de afaceri din 2020, e vorba de companii cu afaceri de zeci sau chiar peste 100 mil. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">lei \u015fi cu sute de salaria\u0163i fiecare.<\/font><\/font><\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Aceste companii produc hainele \u015fi \u00eenc\u0103l\u0163\u0103rile H&#038;M at\u00e2t \u00een \u200b\u200b\u200b\u200bfabricile proprii, c\u00e2t \u015fi \u00een altele subcontractate. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Astfel, este vorba de un total de 17 fabrici care croiesc \u015fi cos, care pun \u201emade in Romania\u201d pe eticheta produselor H&#038;M. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Num\u0103rul este de circa dou\u0103 ori mai mic dec\u00e2t \u00een \u200b\u200burm\u0103 cu cinci ani spre exemplu. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\u00cen 2019, ultimul an de dinainte de pandemie, num\u0103rul de unit\u0103\u0163i de produc\u0163ie era de 26. Aceast\u0103 evolu\u0163ie confirm\u0103 \u00eenc\u0103 o dat\u0103 c\u0103 Rom\u00e2nia devine prea scump\u0103 pentru produc\u0163ia de haine \u015fi pantofi, motiv pentru \u00eengrijirea mai multor numere mari din industria mass market au decis s\u0103 renun\u0163e la o serie de colabor\u0103ri locale \u015fi s\u0103 se orienteze c\u0103tre \u0163\u0103rile mai ieftine din Asia sau Nordul Africii.<\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Major\u0103rile salariului minim din ultimul deceniu au tras \u00een sus \u015fi c\u00e2\u015ftigurile din acest sector. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\u00cen continuare \u00eens\u0103, <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">croitoresele \u015fi cus\u0103torele au printre cei mai mici salarii \u00een Rom\u00e2nia, de multe ori apropiate de minim pe economie. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\u00cen Asia \u00eens\u0103, c\u00e2\u015ftigurile sunt \u00eenc\u0103 de c\u00e2\u0163iva ori mai mici.<\/font><\/font><\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Totu\u015fi, pandemia de Covid-19 a schimbat pu\u0163in\u0103 paradigma acestor rela\u0163ii contractuale care aveau \u00een centrul lor pre\u0163ul. <\/font><font style=\"vertical-align: inherit;\">Mai exact, din cauza costurilor mari de transport \u015fi a \u00eent\u00e2rzierilor, produc\u0103torii \u00eencep s\u0103 se reorienteze c\u0103tre destina\u0163iile din proximitatea sediului central. <\/font><font style=\"vertical-align: inherit;\">Hugo Boss, companie german\u0103 activ\u0103 pe pia\u0163\u0103 premium, a fost printre primele care au anun\u0163at recent un astfel de pas.<\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\u00cen cazul Rom\u00e2niei, momentan nu se simte o \u00eembun\u0103t\u0103\u0163ire a situa\u0163iei \u00een contextul \u00een care \u00een ultimii ani c\u00e2teva zeci de fabrici de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte au tras obloanele din cauza lipsei de cump\u0103rare.<\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Totu\u015fi, suedezii de la H&#038;M au fost \u015fi sunt \u00een continuare unul dintre cei mai mari clien\u0163i ai fabricilor locale care produc aproape integral pentru export.<\/font><\/font><\/p>\n<p>\n<font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">Rom\u00e2nia nu este \u00eens\u0103 una dintre principalele destina\u0163ii de produc\u0163ie pentru gigant, nici m\u0103car \u00een Europa. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">\u00cen Portugalia sunt 20 de colaboratori direc\u0163ii \u015fi 57 de fabrici, iar \u00een Italia furnizori sunt 32, pe num\u0103rul de unit\u0103\u0163i de produc\u0163ie urc\u0103 la 74. De altfel sunt multe alte \u0163\u0103ri \u00eenaintea Rom\u00e2niei, mai ales \u00een Asia. <\/font><\/font><\/font><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\"><font style=\"vertical-align: inherit;\">R\u0103m\u00e2ne de v\u0103zut dac\u0103 \u00een urm\u0103torii ani se va \u00eentoarce roata \u00een favoarea Rom\u00e2niei din nou.<\/font><\/font><\/font><\/font><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul suedez de mod\u0103 H&#038;M mai are \u00een Rom\u00e2nia doar cinci furnizori de direc\u0163ii, este de Artifex, CB Pelletterie, Formens, Pandora Prod \u015fi Simiz Fashion, conform informa\u0163iilor oferite de retailer. Unii dintre cei cinci produc\u0103tori de \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte sunt unii dintre cei mai mari juc\u0103tori din sectorul \u00een Rom\u00e2nia dup\u0103 cifra de afaceri din [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7978,11567,8199,60,80,98],"class_list":["post-200170","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-furnizori","tag-hm","tag-haine","tag-piata","tag-refuz","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200170"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200170\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}