{"id":200166,"date":"2021-12-31T14:54:30","date_gmt":"2021-12-31T14:54:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200166"},"modified":"2021-12-31T14:54:30","modified_gmt":"2021-12-31T14:54:30","slug":"nepi-rockcastle-spot-aplicatia-mobila-de-loialitate-pentru-clientii-centrelor-comerciale-din-portofoliul-nepi-rockcastle","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200166","title":{"rendered":"NEPI Rockcastle: SPOT, aplica\u0163ia mobil\u0103 de loialitate pentru clien\u0163ii centrelor comerciale din portofoliul NEPI Rockcastle"},"content":{"rendered":"<p>\n<strong><ins>SPOT recompenseaz\u0103 clien\u0163ii loiali ai centrelor comerciale din portofoliul NEPI Rockastle. Aplica\u0163ia a fost lansat\u0103 \u00een premier\u0103 \u00een octombrie 2021 \u00een centrele comerciale din Rom\u00e2nia \u015fi urmeaz\u0103 s\u0103 fie disponibil\u0103 \u015fi \u00een celelalte opt \u0163\u0103ri din grup \u00een 2022. <\/ins><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Descrierea inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\nAplica\u0163ia de loialitate SPOT a fost lansat\u0103 \u00een toamna acestui an, \u00een luna octombrie, ca parte din strategia de transformare digital\u0103 a NEPI Rockcastle, cu obiectivul de a oferi beneficii \u015fi o experien\u0163\u0103 de cump\u0103r\u0103turi \u00eembun\u0103t\u0103\u0163it\u0103 clien\u0163ilor din centrele comerciale ale grupului. Aplica\u0163ia a fost g\u00e2ndit\u0103 plec\u00e2nd de la nevoile \u015fi dorin\u0163ele clien\u0163ilor, \u00een baza rezultatelor unui studiu de pia\u0163\u0103 complex, derulat de companie \u00een r\u00e2ndul clien\u0163ilor centrelor comerciale. Astfel, SPOT recompenseaz\u0103 clien\u0163ii loiali ai centrelor comerciale din portofoliul NEPI Rockastle pe dou\u0103 paliere. Fiecare sesiune de cump\u0103r\u0103turi aduce utilizatorilor puncte de loialitate, \u00een urma scan\u0103rii bonului \u00een aplica\u0163ie.<\/p>\n<p>\nPe m\u0103sura acumul\u0103rii de puncte de loialitate, statutul utilizatorului \u00een aplica\u0163ie evolueaz\u0103, clien\u0163ii av\u00e2nd acces la trei niveluri: Select Spot (ob\u0163inut implicit la autentificare), Premium Spot \u015fi Elite Spot. Odat\u0103 ce utilizatorul atinge un nou statut \u00een aplica\u0163ie, acesta este valabil timp de un an \u015fi poate fi accesat \u00een toate centrele comerciale din portofoliul NEPI Rockcastle din Rom\u00e2nia \u00eenrolate \u00een aplica\u0163ie. Beneficiile ob\u0163inute de utilizator constau \u00een reduceri la magazinele partenere, experien\u0163e personalizate, vouchere de cump\u0103r\u0103turi, acces la evenimente exclusive.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20412731\/14\/nepi.jpg?height=181&#038;width=200\" style=\"width: 200px; height: 181px; margin: 10px; float: left;\" \/>\u00cen plus, clien\u0163ii au posibilitatea de a-\u015fi folosi punctele de loialitate pentru a activa o gam\u0103 complex\u0103 de recompense \u015fi premii speciale precum vouchere de cump\u0103r\u0103turi, produse, cadouri, accesibile \u00een oricare dintre centrele comerciale NEPI Rockcastle din \u0163ar\u0103. De dezvoltarea proiectului a fost responsabil\u0103 Oana Laza, chief digital officer, NEPI Rockcastle, care a condus activitatea de dezvoltare \u015fi lansare a aplica\u0163iei SPOT, al\u0103turi de o echip\u0103 integrat\u0103 de peste 25 de colegi \u015fi parteneri.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Elementul de noutate:<\/ins><\/strong><\/p>\n<p>\nAplica\u0163ia SPOT este primul proiect al companiei de asemenea anvergur\u0103, implementat \u00een toate \u0163\u0103rile \u00een care grupul activeaz\u0103, Rom\u00e2nia fiind prima pia\u0163\u0103 \u00een care este lansat\u0103. SPOT contribuie la consolidarea sectorului de retail local prin inova\u0163ii \u00een zona de experien\u0163e de cump\u0103r\u0103turi. Lansarea pe plan local este motivat\u0103 de ritmul de adop\u0163ie ridicat al noilor tehnologii, aplica\u0163ia urm\u00e2nd s\u0103 fie disponibil\u0103 \u00een toate cele opt \u0163\u0103ri, p\u00e2n\u0103 la jum\u0103tatea anului viitor.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><ins>Efectele inova\u0163iei:<\/ins><\/strong><\/p>\n<p>\n\u00cen primele dou\u0103 luni de la lansarea pe pia\u0163a local\u0103, SPOT a atins un num\u0103r de peste 35.000 de instal\u0103ri ale aplica\u0163iei de c\u0103tre clien\u0163ii centrelor comerciale din portofoliul NEPI Rockcastle. P\u00e2n\u0103 la finalul lunii noiembrie 2021, clien\u0163ii au scanat peste 50.000 de bonuri de cump\u0103r\u0103turi \u015fi au adunat aproximativ<br \/>\n7 milioane de puncte de loialitate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPOT recompenseaz\u0103 clien\u0163ii loiali ai centrelor comerciale din portofoliul NEPI Rockastle. Aplica\u0163ia a fost lansat\u0103 \u00een premier\u0103 \u00een octombrie 2021 \u00een centrele comerciale din Rom\u00e2nia \u015fi urmeaz\u0103 s\u0103 fie disponibil\u0103 \u015fi \u00een celelalte opt \u0163\u0103ri din grup \u00een 2022. &nbsp; &nbsp; Descrierea inova\u0163iei: Aplica\u0163ia de loialitate SPOT a fost lansat\u0103 \u00een toamna acestui an, \u00een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,571,7211,6462],"tags":[50677,42107,7219,36784,45668,9021],"class_list":["post-200166","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-business-hi-tech","category-comert","category-imobiliare","tag-aplicatia-mobila","tag-cele-mai-inovatoare-companii-din-romania","tag-centre-comerciale","tag-loialitate","tag-nepi-rockcastle","tag-spot"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200166"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200166\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}