{"id":20002,"date":"2010-05-07T00:00:00","date_gmt":"2010-05-07T00:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=20002"},"modified":"2026-04-02T16:38:13","modified_gmt":"2026-04-02T16:38:13","slug":"doar-minus-10-pentru-publicitatea-online-in-2009","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=20002","title":{"rendered":"Doar minus 10% pentru publicitatea online in 2009"},"content":{"rendered":"<p>Anul trecut, publicitatea online din Romania s-a tradus intr-o<br \/>\npiata de numai 65,2 de milioane de lei (15,4 de milioane de euro,<br \/>\nla cursul mediu anual din 2009), in scadere cu 10% fata de nivelul<br \/>\natins in 2008, potrivit studiului Romanian Oline Advertising Study<br \/>\n(ROADS) realizat de IAB Romania si PricewaterhouseCoopers Romania.<br \/>\nPutea fi insa si mai rau, crede Bogdan Prajisteanu, directorul<br \/>\ngeneral al agentiei Mediaedge:cia (MEC), in situatia in care, in<br \/>\nansamblu, piata media a scazut cu peste 35% anul trecut, pana la<br \/>\n380 de milioanede euro. &#8220;Si cum previziunile economice nu sunt<br \/>\ndeloc optimiste nici pentru 2010, probabil ca doar intr-un caz<br \/>\nfericit vom vedea o stagnare a industriei, estimarea mea inclinand<br \/>\ncatre o scadere de 5-10%&#8221;, spune Prajisteanu.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/media-marketing\/publicitatea-online-prima-care-isi-revine-oare-6077709\"\ntarget=\"_blank\">Citeste mai multe<\/a> pe www.businessmagazin.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anul 2009, dezastruos pentru industria reclamelor, n-a fost chiar atat de rau pentru publicitatea online. A trecut ca prin urechile acului, cu un minus de numai 10%, fata de alte segmente care mai aveau putin si ajungeau la jumatate, si pune acum banner cu banner ca sa inlocuiasca minusul cu un plus.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[22,8835],"class_list":["post-20002","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-media","tag-publicitate-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20002"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20002\/revisions"}],"predecessor-version":[{"id":39769,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/20002\/revisions\/39769"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}