{"id":200012,"date":"2021-12-23T12:03:17","date_gmt":"2021-12-23T12:03:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=200012"},"modified":"2021-12-23T12:03:17","modified_gmt":"2021-12-23T12:03:17","slug":"csr-2021-doneaza-sange-salveaza-o-viata-si-rompetrol-te-premiaza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=200012","title":{"rendered":"CSR 2021: Doneaz\u0103 s\u00e2nge, salveaz\u0103 o via\u0163a \u015fi Rompetrol te premiaz\u0103"},"content":{"rendered":"

\nRompetrol (KMG International)<\/span><\/strong><\/span><\/p>\n

\n <\/p>\n

\n\"\"Motiva\u0163ie: <\/strong>Rom\u00e2nia are cea mai mic\u0103 rat\u0103 de donatori de s\u00e2nge la nivel de UE. Statistic, una din zece persoane are nevoie cel pu\u0163in o dat\u0103 \u00een via\u0163\u0103 de transfuzie sanguin\u0103. \u00cen Rom\u00e2nia, \u00een 2020, erau mai pu\u0163in de 1,5% donatori, conform datelor statistice comparativ cu 2019. Cu toate acestea, num\u0103rul don\u0103rilor din perioada august-septembrie a crescut cu aproximativ 20% fa\u0163\u0103 de lunile iunie-iulie 2020. \u00cen timpul verii, num\u0103rul donatorilor scade, iar \u00een perioada de pandemie a sc\u0103zut \u015fi mai mult, de\u015fi num\u0103rul pacien\u0163ilor \u015fi al patologiilor care au necesitat transfuzie a r\u0103mas constant\/\u00een unele perioade a \u00eenregistrat cre\u015fteri. \u00cen primele 6 luni ale lui 2020, doar 169.000 de persoane au donat s\u00e2nge, majoritatea donatori recuren\u0163i, dintre ace\u015ftia 23.310 \u00een Bucure\u015fti. O singur\u0103 unitate de s\u00e2nge donat poate salva p\u00e2n\u0103 la 3 vie\u0163i.<\/p>\n

\n <\/p>\n

\n\"\"Descrierea proiectului: <\/strong>Rompetrol, \u00een parteneriat cu toate centrele de transfuzii din \u0163ar\u0103 \u015fi Funda\u0163ia pentru SMURD, a lansat o campanie de comunicare \u015fi recunoa\u015ftere\/mul\u0163umire\/premiere a donatorilor. Campania s-a desf\u0103\u015furat \u00een lunile august \u015fi septembrie 2020, a implicat toat\u0103 re\u0163eaua de benzin\u0103rii Rompetrol \u015fi a presupus c\u0103 fiecare donator din aceast\u0103 perioad\u0103 putea veni \u00een orice benzin\u0103rie din \u0163ar\u0103, iar \u00een baza carnetului de donator putea ridica o gustare \u015fi b\u0103utur\u0103 din zona de shop, \u00een mod gratuit. Comunicarea s-a desf\u0103\u015furat pe mai multe canale proprii \u015fi externe\/media \u015fi a avut c\u0103 scop implicarea stakeholderilor companiei, de la \u015foferi, angaja\u0163i, la publicul general.<\/p>\n

\n <\/p>\n

\nRezultate: <\/strong>Campania de sus\u0163inere a don\u0103rii de s\u00e2nge la nivel na\u0163ional derulat\u0103 de Rompetrol (KMG International) \u00een perioada 10 august – 10 octombrie, \u00een parteneriat cu Institutul Na\u0163ional de Hematologie Transfuzional\u0103 \u015fi Funda\u0163ia pentru SMURD, a avut ca rezultate 44.620 de donatori de s\u00e2nge \u015fi plasm\u0103 \u015fi (estimat) 20.079 litri de s\u00e2nge. Campania s-a desf\u0103\u015furat \u00een toate cele 41 de centre de transfuzii din Rom\u00e2nia, iar donatorul a primit \u00een momentul don\u0103rii un voucher pe baza c\u0103ruia putea ridica \u00een mod gratuit, \u00een perioada 10 august – 15 octombrie, din orice sta\u0163ie de distribu\u0163ie carburan\u0163i Rompetrol hei o b\u0103utur\u0103 \u015fi o gustare. S-au acordat 40.000 de vouchere cu o valoare individual\u0103 de 13,50 de lei. Valoarea total\u0103 a premiilor oferite donatorilor a fost de 540.000 de lei. \u00cen ceea ce prive\u015fte rezultatele media, peste 2,5 milioane de persoane au v\u0103zut\/auzit de campanie. Costurile de comunicare ale campaniei s-au ridicat la 20.000 de dolari.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rompetrol (KMG International)   Motiva\u0163ie: Rom\u00e2nia are cea mai mic\u0103 rat\u0103 de donatori de s\u00e2nge la nivel de UE. Statistic, una din zece persoane are nevoie cel pu\u0163in o dat\u0103 \u00een via\u0163\u0103 de transfuzie sanguin\u0103. \u00cen Rom\u00e2nia, \u00een 2020, erau mai pu\u0163in de 1,5% donatori, conform datelor statistice comparativ cu 2019. Cu toate acestea, num\u0103rul […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,531],"tags":[7555,49825,50643,20069,7123],"class_list":["post-200012","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-energie","tag-campanie","tag-csr-2021","tag-donare-de-sange","tag-responsabilitate","tag-rompetrol"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200012"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/200012\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}