{"id":199878,"date":"2021-12-19T19:16:12","date_gmt":"2021-12-19T19:16:12","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199878"},"modified":"2021-12-19T19:16:12","modified_gmt":"2021-12-19T19:16:12","slug":"csr-2021-eco-bon-sistemul-coca-cola-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199878","title":{"rendered":"CSR 2021: Eco-Bon. Sistemul Coca-Cola Rom\u00e2nia"},"content":{"rendered":"

\n\"\"Motiva\u0163ie: <\/strong>Ca r\u0103spuns la nevoia de a proteja mediul \u00eenconjur\u0103tor \u015fi a contribui c\u00e2t mai mult la principiile unei economii circulare, compania Coca-Cola HBC Rom\u00e2nia, parte a Sistemului Coca-Cola \u00een Rom\u00e2nia \u015fi lider al industriei locale de b\u0103uturi, \u00een parteneriat cu lan\u0163ul de magazine PENNY \u015fi GreenPoint Management, companie ce activeaz\u0103 \u00een domeniul gestion\u0103rii de\u015feurilor de ambalaje, au lansat, la sf\u00e2r\u015fitul anului 2020, campania \u201eECO-BON\u201d, un proiect de colectare separat\u0103 menit s\u0103 creasc\u0103 nivelul de con\u015ftientizare a importan\u0163ei colect\u0103rii separate \u00een r\u00e2ndul consumatorilor. Ini\u0163iativa a \u00eencurajat consumatorii s\u0103 aib\u0103 un comportament responsabil fa\u0163\u0103 de natur\u0103, le-a pus la dispozi\u0163ie infrastructur\u0103 dedicat\u0103 pentru a facilita colectarea separat\u0103 \u015fi a recompensat gestul lor de responsabilitate social\u0103.<\/p>\n

\n <\/p>\n

\nDescrierea proiectului: <\/strong>Sub \u00eendemnul \u201eColect\u0103m. Recicl\u0103m. RePET\u0103m\u201d, consumatorii din Bra\u015fov au fost a\u015ftepta\u0163i, \u00een intervalul 27 noiembrie 2020 \u2013 10 ianuarie 2021, la punctele de colectare separat\u0103 din cele trei magazine PENNY partenere, acolo unde, \u00een schimbul a zece ambalaje din plastic de tip PET, au primit ap\u0103 mineral\u0103 natural\u0103 Dorna \u00een ambalaj din 100% PET reciclat (rPET) \u015fi tichete pentru cump\u0103r\u0103turi \u00een plus la PENNY. Campania a f\u0103cut parte din platforma de protejare a mediului a Sistemului Coca-Cola Rom\u00e2nia, \u201eDup\u0103 noi, str\u00e2ngem tot noi\u201d. Mecanica a fost menit\u0103 pe de o parte s\u0103 atrag\u0103 c\u0103tre principiile colect\u0103rii separate acea categorie de consumatori care nu \u00ee\u015fi formaser\u0103 \u00eenc\u0103 un obicei din a colecta separat de\u015feurile generate \u2013 \u015fi, pe de alt\u0103 parte, s\u0103 ofere infrastructur\u0103 de colectare suplimentar\u0103 bra\u015fovenilor.<\/p>\n

\n <\/p>\n

\nRezultate: <\/strong>Consumatorii din Bra\u015fov au r\u0103spuns pozitiv \u00eendemnului campaniei ECO-BON \u00eentr-o propor\u0163ie foarte mare. Pe toat\u0103 perioada campaniei au fost colectate 14.000 de PET-uri, adic\u0103 aproape 400 de kilograme de plastic care au fost salvate, astfel, de la groapa de gunoi \u015fi introduse \u00een sistemul de reciclare, pentru a fi transformate \u00een noi resurse. Mai mult, campania de educare \u00een vederea colect\u0103rii separate s-a bucurat de o vizibilitate crescut\u0103 \u00een mediul online, ajung\u00e2nd \u00een doar 45 de zile la aproximativ 1,3 milioane de persoane \u015fi gener\u00e2nd peste 33.600 de interac\u0163iuni.<\/p>\n

\n\"\"<\/p>\n

\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: Ca r\u0103spuns la nevoia de a proteja mediul \u00eenconjur\u0103tor \u015fi a contribui c\u00e2t mai mult la principiile unei economii circulare, compania Coca-Cola HBC Rom\u00e2nia, parte a Sistemului Coca-Cola \u00een Rom\u00e2nia \u015fi lider al industriei locale de b\u0103uturi, \u00een parteneriat cu lan\u0163ul de magazine PENNY \u015fi GreenPoint Management, companie ce activeaz\u0103 \u00een domeniul gestion\u0103rii de\u015feurilor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,7218],"tags":[6517,49825,50609,20069],"class_list":["post-199878","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-resurse-umane","tag-coca-cola","tag-csr-2021","tag-eco-bon","tag-responsabilitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199878"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199878\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}