{"id":199839,"date":"2021-12-18T11:22:09","date_gmt":"2021-12-18T11:22:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199839"},"modified":"2021-12-18T11:22:09","modified_gmt":"2021-12-18T11:22:09","slug":"cum-a-aparut-unul-dintre-cele-mai-faimoase-alimente-din-lume-pe-care-multi-romani-il-consuma-frecvent-produs-intr-un-singur-loc-pe-glob","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199839","title":{"rendered":"Cum a ap\u0103rut unul dintre cele mai faimoase alimente din lume pe care mul\u0163i rom\u00e2ni \u00eel consum\u0103 frecvent, produs \u00eentr-un singur loc pe Glob"},"content":{"rendered":"<p>\n<strong>El \u00eensu\u015fi nu a v\u0103zut \u00een businessul pe care l-a lansat o mare realizare, \u00eens\u0103 fiii antreprenorului Edmund&nbsp; McIlhenny, fondatorul Tabasco, \u015fi-au dat seama c\u0103 stau pe o adev\u0103rat\u0103 min\u0103 de aur. Ei au transformat sosul n\u0103scut pentru a condimenta m\u00e2ncarea fad\u0103 din vremuri de criz\u0103 \u00eentr-un brand cunoscut ast\u0103zi \u00een toat\u0103 lumea.<\/strong><\/p>\n<p>\nEdmund McIlhenny s-a n\u0103scut \u00een anul 1815 \u00een Hagerstown, Maryland, \u00eentr-o familie sco\u0163iano-irlandez\u0103. La v\u00e2rsta de 25 de ani s-a mutat \u00een New Orleans, Louisiana, unde s-a angajat \u00een industria panifica\u0163iei. Dup\u0103 o perioad\u0103, cu ajutorul economiilor, a devenit proprietarul unei b\u0103nci. Pe 30 iunie 1859 s-a c\u0103s\u0103torit cu Mary Eliza Avery, al\u0103turi de care a avut opt copii. \u00cen timpul r\u0103zboiului civil, a fugit \u00eempreun\u0103 cu rudele sale \u00een Texas, unde a servit ca angajat civil \u00een armata confederat\u0103, \u00eent\u00e2i ca func\u0163ionar \u00een biroul de comisariat, iar mai apoi ca agent financiar.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20410748\/2\/62-avery-island-11.jpg?height=827&#038;width=620\" style=\"width: 620px; height: 827px;\" \/><\/p>\n<p>\nPr\u0103bu\u015firea economic\u0103 a Sudului dup\u0103 \u00eenfr\u00e2ngerea suferit\u0103 l-a ruinat pe McIlhenny, care locuia atunci cu socrii s\u0103i \u00een casa acestora, aflat\u0103 pe o planta\u0163ie din insula Avery, Louisiana. Acolo, antreprenorul a \u00eenceput s\u0103 se ocupe de gr\u0103dina familiei, unde a cultivat o varietate de fructe \u015fi legume. \u00cen urma unor re\u0163ete experimentale f\u0103cute timp de doi ani, pentru care a folosit ardeii crescu\u0163i \u00een prima recolt\u0103, el a creat un sos iute \u015fi concentrat, pe care l-a numit Tabasco. A ambalat primele sticle sigilate \u00een cear\u0103 \u00een 1868, motiva\u0163ia din spatele ideii de business fiind dorin\u0163a antreprenorului de a condimenta m\u00e2ncarea fad\u0103 din acele vremuri de criz\u0103. \u00cen 1870 el a patentat celebra re\u0163et\u0103 de sos iute, pe care a \u00eenceput s\u0103 \u00eel ambaleze \u00een sticle de dou\u0103 uncii, \u00eenchise cu capac de plut\u0103 \u015fi imprimate cu un logo similar cu cel actual.<\/p>\n<p>\nIni\u0163ial, el a v\u00e2ndut produsele la pre\u0163ul de un dolar, de-a lungul Coastei Golfului, \u00een New Orleans, Louisiana \u015fi Texas. P\u00e2n\u0103 \u00een anii \u201970, reu\u015fise s\u0103 intre pe pie\u0163e importante din New York, Philadelphia \u015fi Boston, cu ajutorul unuia dintre cei mai mari produc\u0103tori ai secolului al XIX-lea, E. C. Hazard and Company. Antreprenorul a murit pe 25 noiembrie 1890. La acea dat\u0103, el nu considera produc\u0163ia de Tabasco a companiei sale ca fiind ceva notabil, iar \u00een autobiografia scris\u0103 spre sf\u00e2r\u015fitul vie\u0163ii nici m\u0103car nu a men\u0163ionat acest produs.<\/p>\n<p>\nFiii s\u0103i au fost cei care au realizat, dup\u0103 moartea fondatorului, c\u0103 dispuneau de o adev\u0103rat\u0103 comoar\u0103 culinar\u0103, a\u015fa c\u0103 au decis s\u0103 valorifice poten\u0163ialul companiei, \u00eencep\u00e2nd un amplu proces de extindere \u015fi modernizare a liniilor de produc\u0163ie. Sosul este produs \u015fi ast\u0103zi tot \u00een insula Avery, unde exist\u0103 singura fabric\u0103 a companiei. Aici se ambaleaz\u0103, zilnic, peste 700.000 de sticle de Tabasco. La peste un secol \u015fi jum\u0103tate de la fondare, brandul e comercializat \u00een aproape 200 de \u0163\u0103ri \u015fi teritorii, \u015fi are v\u00e2nz\u0103ri anuale de circa 200 de milioane de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00eensu\u015fi nu a v\u0103zut \u00een businessul pe care l-a lansat o mare realizare, \u00eens\u0103 fiii antreprenorului Edmund&nbsp; McIlhenny, fondatorul Tabasco, \u015fi-au dat seama c\u0103 stau pe o adev\u0103rat\u0103 min\u0103 de aur. Ei au transformat sosul n\u0103scut pentru a condimenta m\u00e2ncarea fad\u0103 din vremuri de criz\u0103 \u00eentr-un brand cunoscut ast\u0103zi \u00een toat\u0103 lumea. Edmund McIlhenny [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[31819,34045,50525,50527,50526],"class_list":["post-199839","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-condimente","tag-edmund-mcilhenny","tag-sos","tag-tabasco"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199839"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199839\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}