{"id":199711,"date":"2021-12-13T12:45:00","date_gmt":"2021-12-13T12:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199711"},"modified":"2021-12-13T12:45:00","modified_gmt":"2021-12-13T12:45:00","slug":"cine-este-omul-din-spatele-celui-mare-lant-de-cafenele-din-romania-care-are-sute-de-unitati-doar-anul-acesta-au-deschis-aproape-100-desi-suntem-in-plina-criza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199711","title":{"rendered":"Cine este omul din spatele celui mare lan\u0163 de cafenele din Rom\u00e2nia, care are sute de unit\u0103\u0163i. Doar anul acesta au deschis aproape 100, de\u015fi suntem \u00een plin\u0103 criz\u0103"},"content":{"rendered":"<p>\nLan\u0163ul de cafenele 5 to go a ajuns la aproape 300 de unit\u0103\u0163i la nivel na\u0163ional dup\u0103 ce \u00een 2021 au fost inaugurate 90 de puncte noi, alte 16 fiind \u00een proces de amenajare pentru a fi deschise cur\u00e2nd.<\/p>\n<p>\n<strong>\u2666&nbsp;Compania va \u00eencheia anul cu afaceri de 13,5 milioane de euro, peste a\u015ftept\u0103ri \u015fi un nivel aproape dublu fa\u0163\u0103 de 2020.<\/strong><\/p>\n<p>\nLan\u0163ul de cafenele 5 to go a ajuns la aproape 300 de unit\u0103\u0163i la nivel na\u0163ional dup\u0103 ce \u00een 2021 au fost inaugurate 90 de puncte noi, alte 16 fiind \u00een proces de amenajare pentru a fi deschise cur\u00e2nd.<\/p>\n<p>\n\u201e\u00cen 2021, am avut motoarele tu\u00adrate mai mult ca niciodat\u0103. Se \u015ftie c\u00e2t de dificil\u0103 a fost perioada aceasta, iar efor\u00adturile de a p\u0103stra cafenelele des\u00adchise \u015fi francizele active pentru par\u00adte\u00adnerii no\u015ftri au adus o presiune mare pentru echipa central\u0103. Tocmai de aceea, am investit \u00een consolidarea echipei. Anul acesta aproape s-a dublat num\u0103rul colegilor, \u00een special \u00een departamentele care ofer\u0103 sprijin \u00een rela\u0163ia cu franciza\u0163ii, precum cel de business development, customer ser\u00advice \u015fi retail\u201c, a declarat Radu Savopol, cofondator, 5 to go.<\/p>\n<p>\nLan\u0163ul accelereaz\u0103 expansiunea av\u00e2nd ca \u0163int\u0103 200 de unit\u0103\u0163i noi \u00een 2022, ceea ce \u00eenseamn\u0103 c\u0103 va atinge borna de 500 de cafenele. \u00cen urm\u0103torii cinci ani, compania vizeaz\u0103 s\u0103 ajung\u0103 la 1.000 de cafenele 5 to go operate \u00een sistem de franciz\u0103, at\u00e2t \u00een Rom\u00e2nia, c\u00e2t \u015fi peste hotare. \u00cenc\u0103 de anul acesta re\u0163eaua a f\u0103cut primii pa\u015fi peste gra\u00adni\u0163\u0103, cu un proiect la Paris, \u00een par\u00adteneriat cu alt brand local &#8211; Donuterie.<\/p>\n<p>\nLa nivel na\u0163ional, lan\u0163ul se uit\u0103 \u015fi la urbele principale, dar \u015fi la ora\u015fele mai mici.<\/p>\n<p>\n\u201e5 to go devine un liant pentru comunitatea din ora\u015fele mici. Momentan, aproape 20% dintre cafenelele noastre sunt \u00een ora\u015fe cu mai pu\u0163in de 50.000 de locuitori. Dezvoltarea local\u0103 va r\u0103m\u00e2ne o prioritate \u015fi \u00een 2022\u201c, a declarat Lucian B\u0103dil\u0103, cofondator 5 to go.<\/p>\n<p>\nExpansiunea a fost accelerat\u0103 anul acesta la nivelul ora\u015felor mici \u015fi mijlocii, re\u0163eaua av\u00e2nd \u00een acest moment acoperire \u00een 60 de localit\u0103\u0163i. Pe l\u00e2ng\u0103 Bucure\u015fti, ora\u015fele \u00een top cu cel mai mare num\u0103r de cafenele sunt Bra\u015fov, Constan\u0163a, Ploie\u015fti, Bac\u0103u \u015fi Ia\u015fi.<\/p>\n<p>\n\u00cen acest context, compania a ob\u0163inut o cifr\u0103 de afaceri cumulat\u0103 la nivel de re\u0163ea \u00een valoare de peste 13,5 milioane de euro, peste a\u015ftept\u0103ri \u015fi aproape dubl\u0103 fa\u0163\u0103 de 2020. Mai exact, Radu Savopol declara la \u00eenceputul anului c\u0103 \u015fi-a bugetat \u00eencas\u0103ri cumulate de 10-12 mil. euro, fa\u0163\u0103 de 8 mil. euro \u00een primul an de pandemie.<\/p>\n<p>\nCre\u015fterea cifrei de afaceri \u00een 2021, dup\u0103 un an de sc\u0103dere, este rezultatul expansiunii, dar \u015fi al cre\u015fterii mediei de bon, ca urmare a diversific\u0103rii portofoliului de produse, prin introducerea de noi game premium.<\/p>\n<p>\n5 To Go a luat na\u015ftere \u00een anul 2015, odat\u0103 cu lansarea primei cafenele \u00een apropiere de Pia\u0163a Lahovari, la c\u00e2\u0163iva pa\u015fi de Teatrul \u0162\u0103nd\u0103ric\u0103, urm\u00e2nd apoi o perioad\u0103 continu\u0103 de expansiune rapid\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163ul de cafenele 5 to go a ajuns la aproape 300 de unit\u0103\u0163i la nivel na\u0163ional dup\u0103 ce \u00een 2021 au fost inaugurate 90 de puncte noi, alte 16 fiind \u00een proces de amenajare pentru a fi deschise cur\u00e2nd. \u2666&nbsp;Compania va \u00eencheia anul cu afaceri de 13,5 milioane de euro, peste a\u015ftept\u0103ri \u015fi un nivel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[17008,6551,83,7543],"class_list":["post-199711","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amenajare","tag-cafenele","tag-deschidere","tag-retea"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199711"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199711\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}