{"id":199705,"date":"2021-12-13T12:38:19","date_gmt":"2021-12-13T12:38:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199705"},"modified":"2021-12-13T12:38:19","modified_gmt":"2021-12-13T12:38:19","slug":"csr-2021-alege-asumat-un-oras-curat","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199705","title":{"rendered":"CSR 2021: Alege asumat un Ora\u015f Curat"},"content":{"rendered":"<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">BAT<\/span><\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20382903\/64\/bat.jpg?height=562&#038;width=200\" style=\"width: 200px; height: 562px; margin: 10px; float: right;\" \/>Motiva\u0163ie: <\/strong>Campania \u201eAlege Asumat un Ora\u015f Curat\u201d reflect\u0103 misiunea asumat\u0103 de BAT de a construi un viitor mai bun pentru consumatori, angaja\u0163i \u015fi societate, precum \u015fi angajamentul de a utiliza mai pu\u0163in plastic, de a genera mai pu\u0163ine de\u015feuri \u015fi de a recicla mai mult. \u00cen acest sens, BAT \u00ee\u015fi dore\u015fte s\u0103 sublinieze at\u00e2t importan\u0163a alegerilor informate \u015fi asumate, c\u00e2t \u015fi impactul pe care acestea \u00eel au asupra mediului \u015fi comunit\u0103\u0163ii. Ideea de la care a plecat campania \u201eAlege Asumat un Ora\u015f Curat\u201d este aceea c\u0103 \u00een fiecare zi facem o serie de alegeri \u015fi toate acestea au impact asupra vie\u0163ii noastre, a celor din jurul nostru \u015fi, implicit, asupra mediului \u00eenconjur\u0103tor. Ceea ce poate p\u0103rea un gest m\u0103runt, precum aruncatul chi\u015ftocului de \u0163igar\u0103 la co\u015ful de gunoi, nu pe strad\u0103, poate avea un impact semnificativ asupra felului \u00een care arat\u0103 ora\u015ful nostru \u015fi asupra mediului \u00een ansamblul s\u0103u. &nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong>Proiectul \u201eAlege Asumat un Ora\u015f Curat\u201d este o ini\u0163iativ\u0103 BAT dezvoltat\u0103 cu sus\u0163inerea Asocia\u0163iei Green Academy \u015fi a autorit\u0103\u0163ilor locale. \u201eCampania care a debutat la finalul anului 2019 \u00een Sectorul 3 al Capitalei este o invita\u0163ie adresat\u0103 consumatorilor adul\u0163i de a-\u015fi exprima preferin\u0163a pentru lucruri din via\u0163a de zi cu zi, specifice ora\u015felor \u00een care sunt amplasate, iar prin alegerea uneia dintre op\u0163iuni, fum\u0103torii aleg de fapt s\u0103 p\u0103streze ora\u015ful curat \u015fi s\u0103 protejeze astfel mediul. \u00cen decursul primului an al campaniei, 700 de scrumiere stradale speciale au fost amplasate \u00een trei ora\u015fe mari din Rom\u00e2nia (Bucure\u015fti, Ia\u015fi \u015fi Constan\u0163a) cu ajutorul c\u0103rora mai multe tone de mucuri de \u0163igar\u0103 au fost colectate selectiv \u015fi, \u00een premier\u0103 na\u0163ional\u0103, valorificate energetic cu ajutorul unei tehnologii nou dezvoltate, cu exemple de succes \u00een \u0163\u0103ri precum Statele Unite ale Americii, Canada, Fran\u0163a sau Germania \u015fi zero impact asupra mediului\u201d, spune Ileana Dumitru, Director juridic \u015fi rela\u0163ii publice BAT Europa Central\u0103 \u015fi de Sud. Mai multe autorit\u0103\u0163i locale \u015fi-au exprimat deja dorin\u0163a de a deveni parteneri \u00een cadrul campaniei \u201eAlege Asumat un Ora\u015f Curat\u201d, iar anul acesta BAT va duce campania mai departe cu un nou model de scrumier\u0103 stradal\u0103, creat de un artist rom\u00e2n \u015fi votat \u00een cadrul unui concurs na\u0163ional de design organizat de revista de arhitectur\u0103 igloo. La nivel global, BAT \u015fi-a asumat obiective ambi\u0163ioase de protejare a mediului \u015fi de reducere a impactului companiei: zero emisii de dioxid de carbon la nivelul \u00eentregului lan\u0163 valoric p\u00e2n\u0103 \u00een 2050; 100% energie regenerabil\u0103 p\u00e2n\u0103 \u00een 2030; toate centrele de produc\u0163ie 100% certificate de c\u0103tre Alliance for Water Stewardship (AWS) p\u00e2n\u0103 \u00een 2025; niciun de\u015feu rezultat din activitatea centrelor de produc\u0163ie s\u0103 nu mai ajung\u0103 \u00een gropi de gunoi p\u00e2n\u0103 \u00een 2025.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate: <\/strong>De la debutul campaniei, mai multe tone de chi\u015ftoace au fost colectate selectiv \u015fi utilizate \u00een procesul de recuperare energetic\u0103 \u00een cadrul unor fabrici de ciment. \u201eCredem c\u0103 responsabilitatea fa\u0163\u0103 de mediu \u015fi de societate trebuie s\u0103 se reflecte \u00een alegerile informate \u015fi asumate ale fiec\u0103rui individ. Fiecare gest, fiecare chi\u015ftoc \u00eempiedicat s\u0103 ajung\u0103 pe strad\u0103 reprezint\u0103 un pas \u00een direc\u0163ia unui viitor mai bun \u015fi a unui ora\u015f mai curat\u201d, concluzioneaz\u0103 Ileana Dumitru.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BAT &nbsp; Motiva\u0163ie: Campania \u201eAlege Asumat un Ora\u015f Curat\u201d reflect\u0103 misiunea asumat\u0103 de BAT de a construi un viitor mai bun pentru consumatori, angaja\u0163i \u015fi societate, precum \u015fi angajamentul de a utiliza mai pu\u0163in plastic, de a genera mai pu\u0163ine de\u015feuri \u015fi de a recicla mai mult. \u00cen acest sens, BAT \u00ee\u015fi dore\u015fte s\u0103 sublinieze [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7785,8099,49825,50561,20069],"class_list":["post-199705","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-bat","tag-bio","tag-csr-2021","tag-oras-curat","tag-responsabilitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199705"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199705\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}