{"id":199626,"date":"2021-12-10T12:41:41","date_gmt":"2021-12-10T12:41:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199626"},"modified":"2021-12-10T12:41:41","modified_gmt":"2021-12-10T12:41:41","slug":"csr-2021-crestem-romania-bio","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199626","title":{"rendered":"CSR 2021: Cre\u015ftem Rom\u00e2nia BIO"},"content":{"rendered":"

\nCarrefour Rom\u00e2nia<\/span><\/strong><\/span><\/p>\n

\n\"\"MOTIVA\u0162IE: <\/strong>\u00cen 2018, Carrefour a lansat Act for Food, un angajament global prin care \u00ee\u015fi propune s\u0103 devin\u0103 lider mondial \u00een tranzi\u0163ia alimentar\u0103, oferind acces la alimente s\u0103n\u0103toase, de calitate \u015fi la pre\u0163uri corecte. Una dintre ac\u0163iunile concrete este sprijinirea agriculturii bio. \u00cen Rom\u00e2nia, doar 2% din suprafa\u0163a total\u0103 agricol\u0103 este cultivat\u0103 bio \u2013 cre\u015fterea acestui procent are impact benefic asupra fermierilor, mediului \u00eenconjur\u0103tor \u015fi a stilului de via\u0163\u0103. Cre\u015fterea produc\u0163iei locale determin\u0103 \u015fi un pre\u0163 accesibil pentru produsele bio, \u00eencuraj\u00e2nd astfel consumul lor. \u201eCre\u015ftem Rom\u00e2nia Bio\u201d este o mi\u015fcare na\u0163ional\u0103 de sus\u0163inere a agriculturii sustenabile \u015fi de \u00eencurajare a obiceiurilor s\u0103n\u0103toase de consum, av\u00e2nd la baz\u0103 produsele bio. Proiectul a urm\u0103rit pe de o parte dezvoltarea sectorului agricol bio, prin sprijinirea fermierilor locali \u00een conversia c\u0103tre agricultura bio, iar pe de alt\u0103 parte, educarea consumatorului c\u0103tre alegeri mai s\u0103n\u0103toase.
\n 
\n\"\"DESCRIEREA PROIECTULUI:<\/strong> \u201eCre\u015ftem Rom\u00e2nia BIO\u201d este un program anual, implementat la nivel na\u0163ional. Proiectul reprezint\u0103 un demers strategic local, prin care Carrefour propune noi standarde \u00een agricultur\u0103 \u015fi \u00eent\u0103re\u015fte ecosistemul de produc\u0103tori, organisme de certificare \u015fi consumatori, aliniat la angajamentul global Act for Food Carrefour. Este primul program de conversie la agricultura ecologic\u0103 destinat fermierilor locali, a debutat \u00een 2019 \u015fi adreseaz\u0103 nevoia practican\u0163ilor rom\u00e2ni de agricultur\u0103 conven\u0163ional\u0103 de a avea acces la un proces simplificat de tranzi\u0163ie c\u0103tre agricultura bio. Astfel, Carrefour a preluat eforturile de documenta\u0163ie, costurile de certificare, produc\u0163ia pe \u00eentreaga perioad\u0103 de conversie, c\u00e2t \u015fi 2 ani dup\u0103 certificare \u015fi a oferit consiliere de business \u015fi marketing sau schimb de experien\u0163\u0103.
\nProduc\u0103torii care caut\u0103 sus\u0163inere \u00een procesul de conversie completeaz\u0103 un formular pe
\nwww.crestemromaniabio.ro, iar dac\u0103 \u00eentrunesc criteriile de eligibilitate intr\u0103 \u00een procesul de recrutare \u015fi avanseaz\u0103 \u00een etapele de conversie.<\/p>\n

\"\"REZULTATE: <\/strong>\u00cen perioada 2019-2021, \u00een program s-au \u00eenscris 885 de fermieri locali. O parte dintre ace\u015ftia au \u00eenceput de anul trecut s\u0103 le ofere clien\u0163ilor legume \u015fi fructe provenite din culturi aflate \u00een proces de conversie. De altfel, potrivit reprezentan\u0163ilor companiei, eticheta \u201e\u00een conversie la agricultura ecologic\u0103\u201d este unic\u0103 pe pia\u0163a de retail din Rom\u00e2nia. Totodat\u0103, anul acesta au ap\u0103rut pe rafturi \u015fi primele produse certificate BIO. Suprafa\u0163a pe care se cultiv\u0103 legume \u015fi fructe bio \u00een Rom\u00e2nia a crescut, iar peste 5% face parte din programul \u201eCre\u015ftem Rom\u00e2nia BIO\u201d. Doar 2% dintre produsele din pia\u0163a de retail din Rom\u00e2nia sunt bio, \u00een timp ce 3-4% din sortimenta\u0163ia Carrefour este deja bio, iar acest procent va continua s\u0103 creasc\u0103. Contractul oferit agricultorilor a dus \u015fi la diversificarea tipului de fructe \u015fi legume cultivate (de exemplu, ro\u015fii, castrave\u0163i, ardei, dovlecei, cartofi mov, alune, ciuperci shiitake), precum \u015fi la extinderea zonelor bio din \u0163ar\u0103 (ad\u0103ug\u00e2ndu-se regiunile Boto\u015fani, Suceava, Timi\u015foara, Cara\u015f-Severin, Satu Mare, Vaslui, Ia\u015fi).<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour Rom\u00e2nia MOTIVA\u0162IE: \u00cen 2018, Carrefour a lansat Act for Food, un angajament global prin care \u00ee\u015fi propune s\u0103 devin\u0103 lider mondial \u00een tranzi\u0163ia alimentar\u0103, oferind acces la alimente s\u0103n\u0103toase, de calitate \u015fi la pre\u0163uri corecte. Una dintre ac\u0163iunile concrete este sprijinirea agriculturii bio. \u00cen Rom\u00e2nia, doar 2% din suprafa\u0163a total\u0103 agricol\u0103 este cultivat\u0103 bio […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,9421,7211],"tags":[3,8099,27156,49825,15625,20069],"class_list":["post-199626","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-agricultura","category-comert","tag-agricultura","tag-bio","tag-carrefour-romania","tag-csr-2021","tag-fermieri","tag-responsabilitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199626"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199626\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}