{"id":199625,"date":"2021-12-10T12:41:31","date_gmt":"2021-12-10T12:41:31","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199625"},"modified":"2021-12-10T12:41:31","modified_gmt":"2021-12-10T12:41:31","slug":"csr-2021-reteaua-nationala-de-automate-de-colectare-selectiva-a-ambalajelor-campania-reciclezi-si-salvezi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199625","title":{"rendered":"CSR 2021: Re\u0163eaua Na\u0163ional\u0103 de Automate de Colectare Selectiv\u0103 a Ambalajelor, campania Reciclezi \u015fi salvezi!"},"content":{"rendered":"<p>\n<strong><span style=\"color:#ffffff;\"><span style=\"background-color:#800080;\">Kaufland Rom\u00e2nia<\/span><\/span><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20382894\/55\/kaufland-3.jpg?height=277&#038;width=150\" style=\"width: 150px; height: 277px; margin: 10px; float: right;\" \/>Motiva\u0163ie: <\/strong>Acest proiect al Kaufland Rom\u00e2nia este parte din ini\u0163iativa REset Plastic, strategia integrat\u0103 dezvoltat\u0103 la nivel interna\u0163ional a grupului Schwarz \u00een ceea ce prive\u015fte plasticul. Abordarea holistic\u0103 cuprinde de la evitarea folosirii acestuia, la design, reciclare \u015fi \u00eenl\u0103turare, p\u00e2n\u0103 la inovare \u015fi informare. Compania \u015fi-a propus ca p\u00e2n\u0103 \u00een anul 2025 utilizarea plasticului s\u0103 fie redus\u0103 cu 20%, iar 100% din ambalajele produselor marc\u0103 proprie s\u0103 fie realizate din materiale care permit un nivel maxim de reciclare.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong>Pentru a sus\u0163ine comportamentul responsabil fa\u0163\u0103 de mediu, Kaufland Rom\u00e2nia a creat prima re\u0163ea na\u0163ional\u0103 de automate de colectare selectiv\u0103 a ambalajelor, disponibil\u0103 \u00een toate ora\u015fele din \u0163ar\u0103 \u00een care este prezent. Compania a \u00eenceput dotarea magazinelor din \u0163ar\u0103 cu automate de colectare selectiv\u0103 \u00eenc\u0103 din anul 2018, cu trei magazine, ajung\u00e2nd ast\u0103zi la o re\u0163ea de 144 de automate. Pentru a \u00eencuraja un comportament responsabil de reciclare \u00een r\u00e2ndul clien\u0163ilor, sub sloganul ,,Reciclezi \u015fi Salvezi\u201d, Kaufland a dat startul unei campanii ample de \u00eencurajare a recicl\u0103rii, m\u0103rind discounturile oferite la anumite produse aflate la promo\u0163ie. Obiectivul Kaufland este de a fi cea mai accesibil\u0103 \u015fi comod\u0103 destina\u0163ie pentru reciclare. Clien\u0163ii care depun ambalaje pentru reciclare sunt r\u0103spl\u0103ti\u0163i cu un cupon de reducere, ce poate fi folosit \u00een magazin la cump\u0103r\u0103turi. Clientul care aduce cinci recipiente (PET-uri cu volum de p\u00e2n\u0103 la 3 litri, sticle sau doze de aluminiu cu volum de p\u00e2n\u0103 la 1 litru) la automatele din parc\u0103rile magazinelor Kaufland din \u00eentreaga \u0163ar\u0103 prime\u015fte un voucher cu 10% extra reducere fa\u0163\u0103 de pre\u0163ul promo\u0163ional comunicat \u00een ofert\u0103, pentru un articol din revist\u0103. Articolul este semnalizat cu b\u0103nu\u0163ul ,,Reciclezi \u015fi Salvezi\u201d.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate: <\/strong>Din ianuarie 2021 \u015fi p\u00e2n\u0103 \u00een prezent, peste 1 milion de clien\u0163i au folosit automatele puse la dispozi\u0163ie de Kaufland Rom\u00e2nia, recicl\u00e2nd peste 5,7 milioane de ambalaje. Num\u0103rul de clien\u0163i care recicleaz\u0103 a crescut \u00een prezent cu mai bine de 40% fa\u0163\u0103 de cei 700.000 care reciclau \u00een septembrie 2020.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaufland Rom\u00e2nia &nbsp; &nbsp; Motiva\u0163ie: Acest proiect al Kaufland Rom\u00e2nia este parte din ini\u0163iativa REset Plastic, strategia integrat\u0103 dezvoltat\u0103 la nivel interna\u0163ional a grupului Schwarz \u00een ceea ce prive\u015fte plasticul. Abordarea holistic\u0103 cuprinde de la evitarea folosirii acestuia, la design, reciclare \u015fi \u00eenl\u0103turare, p\u00e2n\u0103 la inovare \u015fi informare. Compania \u015fi-a propus ca p\u00e2n\u0103 \u00een anul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[49825,50523,20069,50522],"class_list":["post-199625","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-csr-2021","tag-reciclezi-si-salvezi","tag-responsabilitate","tag-reteaua-nationala-de-automate-de-colectare-selectiva-a-ambalajelor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199625"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199625\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}