{"id":199580,"date":"2021-12-08T21:22:00","date_gmt":"2021-12-08T21:22:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199580"},"modified":"2021-12-08T21:22:00","modified_gmt":"2021-12-08T21:22:00","slug":"019-rucsandra-hurezeanu-fondator-si-ceo-ivatherm","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199580","title":{"rendered":"019. Rucsandra Hurezeanu, fondator \u015fi CEO Ivatherm"},"content":{"rendered":"<div>\n<p>\nRucsandra Hurezeanu este cea care a pornit \u00een pia\u0163a local\u0103, \u00een 2005, prima companie de dermatocosmetice, Ivatherm, \u00een urma concesionarii unui izvor termosalin de la Herculane.<\/p>\n<p>\nAnterior, a lucrat timp de un deceniu \u00een marketing \u015fi v\u00e2nz\u0103ri, \u00een unele dintre cele mai mari companii farmaceutice din Rom\u00e2nia \u015fi Fran\u0163a.<\/p>\n<p>\nEste absolvent\u0103 a Facult\u0103\u0163ii de Medicin\u0103 din Bucure\u015fti \u015fi a unor cursuri de economie la Paris, urmate de un doctorat \u00een \u015ftiin\u0163e medicale, potrivit informa\u0163iilor disponibile pe site-ul companiei.<\/p>\n<\/div>\n<p>\nBrandul Ivatherm este v\u00e2ndut ast\u0103zi \u00een 18 \u0163\u0103ri din Europa, Asia \u015fi Orientul Mijlociu.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"background-color:#ffd700;\">Top 3 priorit\u0103\u0163i pentru viitor:<\/span><\/strong><\/p>\n<p>\n<strong>1.<\/strong>\u008c Ivatherm este o marc\u0103 cu un poten\u0163ial de cre\u015ftere mare, capabil\u0103 s\u0103 dubleze cifrele \u00een urm\u0103torii 3 ani. Cre\u015fterea cea mai mare va veni din cele mai mari trei pie\u0163e \u00een care suntem prezen\u0163i cu parteneri foarte serio\u015fi, China, India \u015fi Rusia. Prioritatea noastr\u0103 este adaptarea strategiei \u015fi campaniilor care ne-au adus succes pe pia\u0163a local\u0103, la interna\u0163ional. Cercetarea \u015fi dezvoltarea de produse noi, inovatoare, eficiente vor fi adaptate acestor pie\u0163e.<\/p>\n<p>\n<strong>\u008d2.<\/strong> A doua prioritate este analiza \u015fi implementarea schimb\u0103rilor necesare pentru un impact c\u00e2t mai mic asupra mediului \u015fi diminuarea amprentei de carbon. \u00cencerc\u0103m s\u0103 facem fiecare produs mai sustenabil prin schimbarea ambalajului \u015fi \u00eenlocuirea lui cu plastic reciclat sau reciclabil. Lucr\u0103m de asemenea la crearea de produse \u00een ambalaje speciale cu care clien\u0163ii vor putea s\u0103 reumple flacoanele vechi achizi\u0163ionate anterior. Ca \u00eentotdeauna, urm\u0103rim trasabilitatea fiec\u0103rui ingredient \u015fi alegem ingrediente naturale, hipoalergenice, provenite din surse controlate.<\/p>\n<p>\n<strong>\u008e3.<\/strong> Accelerarea digitaliz\u0103rii este o alt\u0103 prioritate. P\u00e2n\u0103 acum doi ani eram un brand \u015fi o companie \u201ebrick and mortar\u201d, cu v\u00e2nzare exclusiv\u0103 \u00een farmacii, dar ast\u0103zi am devenit \u015fi un brand digital. Campaniile de digital performance \u015fi promovarea prin social media care a devenit \u201enew media\u201d ne-a adus cre\u015fteri de 20% chiar \u015fi pe timpul pandemiei. \u00cen urm\u0103toarea perioad\u0103 vrem s\u0103 implement\u0103m strategia care are succes \u00een Rom\u00e2nia \u00een toate cele 18 \u0163\u0103ri \u00een care suntem prezen\u0163i. \u00cen acest moment construim \u00eempreun\u0103 cu partenerii no\u015ftri platforme digitale de e-shop \u00een limba arab\u0103 \u015fi \u00een limba rus\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rucsandra Hurezeanu este cea care a pornit \u00een pia\u0163a local\u0103, \u00een 2005, prima companie de dermatocosmetice, Ivatherm, \u00een urma concesionarii unui izvor termosalin de la Herculane. Anterior, a lucrat timp de un deceniu \u00een marketing \u015fi v\u00e2nz\u0103ri, \u00een unele dintre cele mai mari companii farmaceutice din Rom\u00e2nia \u015fi Fran\u0163a. Este absolvent\u0103 a Facult\u0103\u0163ii de Medicin\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3850],"tags":[50309,10069,27337],"class_list":["post-199580","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania-2021","tag-ivatherm","tag-rucsandra-hurezeanu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199580"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199580\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}