{"id":199497,"date":"2021-12-06T14:07:52","date_gmt":"2021-12-06T14:07:52","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199497"},"modified":"2021-12-06T14:07:52","modified_gmt":"2021-12-06T14:07:52","slug":"csr-2021-donationdays","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199497","title":{"rendered":"CSR 2021: #donationdays"},"content":{"rendered":"<div>\n<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">Fashion Days<\/span><\/strong><\/span><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Motiva\u0163ie: <\/strong>Campania de CSR #donationdays, lansat\u0103 de Fashion Days \u00een preajma Black Friday 2020, este o ini\u0163iativ\u0103 ce \u00eencurajeaz\u0103 donarea hainelor nepurtate sau de care nu mai avem nevoie c\u0103tre persoane \u015fi familii aflate \u00een nevoie din \u00eentreaga \u0163ar\u0103. \u201eFiecare persoan\u0103 de\u0163ine \u00een garderob\u0103 cel pu\u0163in un obiect vestimentar \u00een stare bun\u0103 pe care nu \u00eel mai poart\u0103 \u015fi pe care ar putea s\u0103 \u00eel doneze. P\u00e2n\u0103 anul trecut, solu\u0163iile pentru doritori \u00een aceast\u0103 direc\u0163ie erau reduse. Asocia\u0163iile de profil deseori refuz\u0103 primirea hainelor dac\u0103 nu sunt noi, prin urmare \u015fansele de a dona se reduc considerabil. Mai mult dec\u00e2t at\u00e2t, multe dintre acestea nu dezv\u0103luie \u00een mod transparent finalitatea dona\u0163iilor, astfel c\u0103 donatorii au un control redus privind informa\u0163ia despre poten\u0163ialii beneficiari\u201d, sus\u0163in reprezentan\u0163ii companiei. Fashion Days \u015fi-a dorit s\u0103 \u00eencurajeze dona\u0163iile \u00eenainte de achizi\u0163ia unor articole vestimentare noi, implement\u00e2nd un \u00eentreg proces logistic care s\u0103 u\u015fureze ini\u0163iativa celor care doresc s\u0103 doneze.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20366033\/41\/fashion-days.jpg?height=385&#038;width=150\" style=\"width: 150px; height: 385px; margin: 10px; float: right;\" \/>Descrierea proiectului: <\/strong>Din noiembrie 2020, \u00eempreun\u0103 cu agen\u0163ia de publicitate Leo Burnett, Fashion Days a implementat \u00eentregul proces logistic de dona\u0163ii: de la amplasarea a nou\u0103 containere special amenajate, apoi colectarea, sortarea, igienizarea \u015fi p\u00e2n\u0103 la transportul dona\u0163iilor c\u0103tre Banca de Bine, inclusiv suport financiar \u00een trimiterea acestora c\u0103tre beneficiarii finali.<\/p>\n<p>\nProcesul logistic include cinci pa\u015fi: colectare \u2013 hainele sunt colectate din cele nou\u0103 containere Fashion Days de c\u00e2teva ori pe s\u0103pt\u0103m\u00e2n\u0103 sau chiar zilnic, \u00een func\u0163ie de ritmul dona\u0163iilor; depozitare \u2013 articolele sunt depozitate, iar la fa\u0163a locului trec printr-o prim\u0103 sortare, cele \u00een stare bun\u0103 fiind separate de textilele deteriorate; reciclare \u2013 textilele deteriorate sunt trasportate \u00een centre speciale de reciclare. Ele reprezint\u0103 \u00een medie aproximativ 10% din totalul dona\u0163iilor primite; igienizare \u2013articolele \u00een stare bun\u0103 sunt sortate pe gen \u015fi v\u00e2rst\u0103 \u015fi ajung la partenerul Drop&#038;go pentru igienizare complet\u0103; donare \u2013 articolele igienizate ajung la Banca de Bine \u2013 principalul partener, fiind o organiza\u0163ie nonprofit ce are \u00een grij\u0103 numeroase comunit\u0103\u0163i \u015fi familii nevoia\u015fe c\u0103tre care direc\u0163ioneaz\u0103 s\u0103pt\u0103m\u00e2nal dona\u0163ii de articole vestimentare, \u00eenc\u0103l\u0163\u0103minte, articole pentru cas\u0103 \u015fi juc\u0103rii, \u015fi de unde pleac\u0103 spre comunit\u0103\u0163i \u00een nevoie.<\/p>\n<p>\nContainerele au fost ini\u0163ial amplasate \u00een Bucure\u015fti (cinci) \u015fi c\u00e2te unul \u00een Cluj, Timi\u015foara, Bra\u015fov \u015fi Constan\u0163a, \u00eens\u0103 pentru a facilita \u015fi a \u00eencuraja oameni care s\u0103 doneze din c\u00e2t mai multe zone ale \u0163\u0103rii, acestea au fost mutate la \u00eenceputul anului \u00een alte ora\u015fe din \u0163ar\u0103. De atunci, la interval de dou\u0103-trei luni, containerele sunt mutate \u00een alte ora\u015fe din Rom\u00e2nia \u015fi \u00een diverse benzin\u0103rii OMV din Bucure\u015fti. \u00cen acest demers s-au al\u0103turat parteneri precum OMV, drop&#038;go #1st laundry app, Mastercard \u015fi c\u00e2teva branduri din portofoliul Fashion Days care au contribuit pe de-o parte \u00een procesul logistic, iar pe de alt\u0103 parte au direc\u0163ionat dona\u0163ii c\u0103tre Banca de Bine \u00een numele campaniei. Costurile lunare de gestionare a campaniei se ridic\u0103 la aproximativ 40.000 de euro.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate: <\/strong>P\u00e2n\u0103 \u00een prezent, campania a reu\u015fit s\u0103 cumuleze peste 91 de tone de articole donate, aproximativ 40 de tone au fost deja igienizate \u015fi donate, iar aproximativ 25.000 persoane au primit dona\u0163ii \u00een urma campaniei. Doar \u00een prima s\u0103pt\u0103m\u00e2n\u0103 de lansare, s-au donat zece tone de haine, num\u0103r record \u00eenregistrat pe \u00eentreaga durat\u0103 a campaniei. \u00cen prezent, \u00een medie pe s\u0103pt\u0103m\u00e2n\u0103, se doneaz\u0103 aproximativ trei tone de articole.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion Days &nbsp; Motiva\u0163ie: Campania de CSR #donationdays, lansat\u0103 de Fashion Days \u00een preajma Black Friday 2020, este o ini\u0163iativ\u0103 ce \u00eencurajeaz\u0103 donarea hainelor nepurtate sau de care nu mai avem nevoie c\u0103tre persoane \u015fi familii aflate \u00een nevoie din \u00eentreaga \u0163ar\u0103. \u201eFiecare persoan\u0103 de\u0163ine \u00een garderob\u0103 cel pu\u0163in un obiect vestimentar \u00een stare bun\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,7218],"tags":[50483,16855,17365,49825,15263,7780,29907,8199,20069,194],"class_list":["post-199497","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-resurse-umane","tag-donationdays","tag-beneficiari","tag-colectare","tag-csr-2021","tag-donatii","tag-fashion","tag-fashion-days","tag-haine","tag-responsabilitate","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199497"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199497\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}