{"id":199493,"date":"2021-12-06T13:05:58","date_gmt":"2021-12-06T13:05:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199493"},"modified":"2021-12-06T13:05:58","modified_gmt":"2021-12-06T13:05:58","slug":"csr-2021-world-animal-day","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199493","title":{"rendered":"CSR 2021: World Animal Day"},"content":{"rendered":"<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">Mars Rom\u00e2nia<\/span><\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365993\/36\/catei1.jpg?height=423&#038;width=150\" style=\"width: 150px; height: 423px; margin: 10px; float: right;\" \/>Motiva\u0163ie: <\/strong>\u201eLa Mars consider\u0103m c\u0103 lumea pe care ne-o dorim pentru m\u00e2ine \u00eencepe cu modul \u00een care facem afaceri ast\u0103zi, astfel c\u0103, pentru fiecare dintre categoriile de produse pe care le punem pe pia\u0163\u0103 \u2013 ciocolat\u0103, gum\u0103, hran\u0103 pentru animale sau orez \u015fi sosuri \u2013 ne uit\u0103m la lucrurile care conteaz\u0103 \u015fi ac\u0163ion\u0103m astfel \u00eenc\u00e2t s\u0103 gener\u0103m o schimbare. C\u00e2nd ne referim la animalele de companie, \u015ftim c\u0103 fiecare dintre noi poate contribui la crearea unei lumi mai bune pentru ele, acesta fiind \u015fi scopul nostru\u201d, sus\u0163in reprezentan\u0163ii companiei. Proiectul \u201eWorld Animal Day\u201d are, a\u015fadar, dou\u0103 componente sociale. Prima se refer\u0103 la educarea consumatorului, prin care compania \u00ee\u015fi propune s\u0103 ofere informa\u0163ii relevante de\u0163in\u0103torilor de animale despre o \u00eengrijire \u015fi nutri\u0163ie corecte \u015fi adaptate \u00een func\u0163ie de v\u00e2rst\u0103, ras\u0103, stilul de via\u0163\u0103. A doua este cea de ajutor pentru ad\u0103posturile pentru animale, prin donarea de por\u0163ii de hran\u0103 specializat\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului: <\/strong>World Animal Day se desf\u0103\u015foar\u0103 \u00een fiecare an \u00een jurul datei de 4 noiembrie, de Ziua Interna\u0163ional\u0103 a Animalelor, \u00een toate \u0163\u0103rile \u00een care compania \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea. \u00cen Rom\u00e2nia, anul acesta compania \u00eempline\u015fte 11 ani de la prima edi\u0163ie a campaniei.<\/p>\n<p>\n\u201eDac\u0103 ne referim la componenta educa\u0163ional\u0103, prin fiecare campanie derulat\u0103 \u00een Rom\u00e2nia oferim informa\u0163ii cump\u0103r\u0103torului despre nevoile animalelor \u015fi importan\u0163a oferirii de hran\u0103 specializat\u0103. \u00cen Rom\u00e2nia, conversia caloric\u0103 (indicator care ne arat\u0103 c\u00e2t din necesarul caloric al unui animal este acoperit prin hrana specializat\u0103) este de aproximativ 25% (conform IPSOS, Pet Ownership Study, mai 2019) dintre cele aproape 10 milioane de animale (nu sunt luate \u00een considerare animalele f\u0103r\u0103 st\u0103p\u00e2n sau cele din ad\u0103posturi), o cifr\u0103 foarte mic\u0103 dac\u0103 ne uit\u0103m la comportamentul de consum din \u0163\u0103rile dezvoltate\u201d, spun reprezentan\u0163ii companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365993\/35\/catei-2.jpg?height=168&#038;width=150\" style=\"width: 150px; height: 168px; margin: 10px; float: left;\" \/>Rezultate: <\/strong>\u201eDin ultimele studii pe care le avem observ\u0103m o cre\u015ftere a consumului hranei specializate, o cre\u015ftere (timid\u0103) a num\u0103rului de adop\u0163ii \u00een Rom\u00e2nia \u015fi a educa\u0163iei de\u0163in\u0103torilor de animale (de exemplu, tot mai mul\u0163i oameni caut\u0103 informa\u0163ii specializate atunci c\u00e2nd doresc s\u0103 adopte un animal, num\u0103rul animalelor sterilizate s-a dublat \u00een intervalul 2015-2019 ajung\u00e2nd la aproape 35%). Efectul net este unul pozitiv \u015fi se datoreaz\u0103 tuturor ac\u0163iunilor de educa\u0163ie desf\u0103\u015furate la nivel de categorie\u201d, spun reprezentan\u0163ii Mars Rom\u00e2nia.<\/p>\n<p>\n\u00cen cadrul campaniei \u201eWorld Animal Day\u201d, desf\u0103\u015furat\u0103 \u00eentre 14 septembrie \u015fi 15 noiembrie 2020, au fost donate un num\u0103r de 230.000 por\u0163ii de hran\u0103 c\u0103tre 44 de ad\u0103posturi din Bucure\u015fti precum \u015fi alte ad\u0103posturi din \u0163ar\u0103, din Giurgiu, Arge\u015f, V\u00e2lcea, Bac\u0103u, Cluj, Constan\u0163a, Hunedoara, Arad. Prin dona\u0163ia Mars a fost asigurat\u0103 hran\u0103 pentru 14.312 c\u00e2ini \u015fi 1.756 de pisici \u2013 animale aflate \u00een cele 44 de ad\u0103posturi. \u0162in\u00e2nd cont de contextul pandemic, anul trecut compania nu a mai organizat evenimente de adop\u0163ie. Campania de responsabilitate social\u0103 organizat\u0103 de Mars Rom\u00e2nia continu\u0103 \u015fi anul acesta seria de ac\u0163iuni concrete ce vin ca solu\u0163ii pentru problemele animalelor din ad\u0103posturi: lipsa hranei \u015fi num\u0103rul tot mai sc\u0103zut al adop\u0163iilor.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365993\/33\/wad-e-mail-card-ro.jpg?height=1137&#038;width=620\" style=\"width: 620px; height: 1137px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars Rom\u00e2nia &nbsp; Motiva\u0163ie: \u201eLa Mars consider\u0103m c\u0103 lumea pe care ne-o dorim pentru m\u00e2ine \u00eencepe cu modul \u00een care facem afaceri ast\u0103zi, astfel c\u0103, pentru fiecare dintre categoriile de produse pe care le punem pe pia\u0163\u0103 \u2013 ciocolat\u0103, gum\u0103, hran\u0103 pentru animale sau orez \u015fi sosuri \u2013 ne uit\u0103m la lucrurile care conteaz\u0103 \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[23169,422,49825,18254,50478,50477],"class_list":["post-199493","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-adoptii","tag-animale","tag-csr-2021","tag-hrana","tag-mars-romania","tag-world-animal-day"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199493"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199493\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}