{"id":199492,"date":"2021-12-06T13:05:38","date_gmt":"2021-12-06T13:05:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199492"},"modified":"2021-12-06T13:05:38","modified_gmt":"2021-12-06T13:05:38","slug":"csr-2021-castorul-titi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199492","title":{"rendered":"CSR 2021: Castorul Titi"},"content":{"rendered":"<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">Auchan Rom\u00e2nia<\/span><\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365972\/26\/auchan-1.jpg?height=116&#038;width=150\" style=\"width: 150px; height: 116px; margin: 10px; float: left;\" \/>Motiva\u0163ie: <\/strong>C\u00e2nd ai ne\u015fansa de a te na\u015fte \u00eentr-un mediu defavorizat sau \u00eentr-o familie f\u0103r\u0103 posibilit\u0103\u0163i, bucuria copil\u0103riei este \u00eenlocuit\u0103 de grijile cotidiene, de neputin\u0163a de a-i ajuta pe p\u0103rin\u0163ii care nu reu\u015fesc s\u0103 asigure mesele zilnice. \u015ecoala este ceea ce faci c\u00e2nd termini munca \u00een cas\u0103 \u015fi curte, pe la vecini, observ\u0103 reprezentan\u0163ii Auchan Rom\u00e2nia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365972\/27\/auchan-2.jpg?height=177&#038;width=150\" style=\"width: 150px; height: 177px; margin: 10px; float: right;\" \/>Descrierea proiectului: <\/strong>Pentru a veni \u00een sprijinul eforturilor de a reconstrui viitorul copiilor proveni\u0163i din medii vulnerabile \u015fi familiilor acestora, Auchan l-a adus \u00een magazinele sale pe castorul Titi, o juc\u0103rie de plu\u015f. Scopul lui Titi a fost s\u0103 aduc\u0103 o bucurie clien\u0163ilor, c\u00e2t \u015fi hran\u0103, \u00eembr\u0103c\u0103minte \u015fi \u00eenc\u0103l\u0163\u0103minte, sus\u0163inere pentru efectuarea temelor \u015fi materiale educa\u0163ionale pentru copiii din grija Funda\u0163iei FARA prin programul Combaterea S\u0103r\u0103ciei prin Educa\u0163ie. Astfel, pentru fiecare juc\u0103rie de plu\u015f Titi achizi\u0163ionat\u0103, Auchan a donat c\u00e2te \u015fapte lei c\u0103tre Funda\u0163ia FARA.<\/p>\n<p>\nCastorul Titi a reprezentat un efort comun al Auchan Rom\u00e2nia \u015fi Funda\u0163iei FARA cu scopul de a veni \u00een sprijinul copiilor proveni\u0163i din medii vulnerabile \u015fi care au nevoie de sprijin educa\u0163ional, familial \u015fi social.Campania s-a desf\u0103\u015furat \u00een dou\u0103 etape: etapa I \u2013 30 septembrie &#8211; 31 decembrie 2020, iar etapa II \u2013 1 ianuarie &#8211; 31 martie 2021.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365972\/28\/auchan-3.jpg?height=155&#038;width=150\" style=\"width: 150px; height: 155px; margin: 10px; float: left;\" \/>Campania de str\u00e2ngere de fonduri a beneficiat de o comunicare 360, castorul Titi fiind promovat intens at\u00e2t \u00een social media, c\u00e2t \u015fi pe TV, newslettere, comunicare intern\u0103 \u015fi prin intermediul liderilor de opinie. Juc\u0103ria a putut fi cump\u0103rat\u0103 din orice hipermarket Auchan, din magazinele MyAuchan, din benzin\u0103riile Petrom sau comandat din magazinul online sau aplica\u0163ia Auchan. Pre\u0163ul unui castor Titi a fost de 24,90 lei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate: <\/strong>\u00cen primele trei luni de campanie, respectiv \u00een perioada 30 septembrie &#8211; 31 decembrie 2020, peste 230.000 de lei au fost dona\u0163i de Auchan Retail Rom\u00e2nia pentru programul Funda\u0163iei FARA \u2013 Combaterea S\u0103r\u0103ciei prin Educa\u0163ie. Suma a fost str\u00e2ns\u0103 exclusiv \u00een cadrul campaniei derulate \u00een hipermarketurile Auchan. La finalul celei de-a doua etape, respectiv \u00een perioada 1 ianuarie &#8211; 31 martie 2021, Auchan a donat 60.000 de euro Funda\u0163iei FARA, rom\u00e2nii cump\u0103r\u00e2nd peste 40.000 de juc\u0103rii Titi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auchan Rom\u00e2nia &nbsp; Motiva\u0163ie: C\u00e2nd ai ne\u015fansa de a te na\u015fte \u00eentr-un mediu defavorizat sau \u00eentr-o familie f\u0103r\u0103 posibilit\u0103\u0163i, bucuria copil\u0103riei este \u00eenlocuit\u0103 de grijile cotidiene, de neputin\u0163a de a-i ajuta pe p\u0103rin\u0163ii care nu reu\u015fesc s\u0103 asigure mesele zilnice. \u015ecoala este ceea ce faci c\u00e2nd termini munca \u00een cas\u0103 \u015fi curte, pe la vecini, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[48065,32783,50476,553,49825,8219,4669,43,23086,13069],"class_list":["post-199492","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-auchan-romania","tag-bucurie","tag-castorul-titi","tag-copii","tag-csr-2021","tag-educatie","tag-familie","tag-fundatie","tag-jucarii","tag-sprijin"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199492"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199492\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}