{"id":199451,"date":"2021-12-03T17:48:43","date_gmt":"2021-12-03T17:48:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199451"},"modified":"2021-12-03T17:48:43","modified_gmt":"2021-12-03T17:48:43","slug":"csr-2021-campania-mchappy-day-tinem-familiile-impreuna-in-casele-ronald-mcdonald","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199451","title":{"rendered":"CSR 2021: Campania McHappy Day  \u2013 \u0162inem familiile \u00eempreun\u0103 \u00een Casele Ronald McDonald"},"content":{"rendered":"<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">Premier Restaurants Rom\u00e2nia, operatorul restaurantelor McDonald\u2019s \u00een Rom\u00e2nia<\/span><\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365893\/19\/ronald1.jpg?height=366&#038;width=150\" style=\"width: 150px; height: 366px; margin: 10px; float: left;\" \/>Motiva\u0163ie:<\/strong> McDonald\u2019s este partenerul de misiune al Funda\u0163iei pentru Copii Ronald McDonald, care ofer\u0103, prin casele Ronald McDonald, cazare gratuit\u0103 p\u0103rin\u0163ilor atunci c\u00e2nd copiii lor sunt interna\u0163i \u00een spital. Anual, McDonald\u2019s organizeaz\u0103 campanii de str\u00e2ngere de fonduri \u00een restaurantele din toat\u0103 \u0163ara pentru a sus\u0163ine misiunea Funda\u0163iei. \u201e\u00cen anul \u00een care pandemia a afectat sute de mii de oameni, sistemul de s\u0103n\u0103tate \u015fi mii de businessuri, obiectivul nostru a fost s\u0103 nu o l\u0103s\u0103m s\u0103 afecteze \u015fi miile de familii care se bazeaz\u0103 \u00een fiecare an pe cazarea gratuit\u0103 oferit\u0103 de casele Ronald McDonald din Bucure\u015fti \u015fi Timi\u015foara. Ne-am propus ca, \u00een ciuda dificult\u0103\u0163ilor, s\u0103 organiz\u0103m \u015fi \u00een 2020 campania anual\u0103 de str\u00e2ngere de fonduri pentru sus\u0163inerea celor dou\u0103 case \u015fi a construc\u0163iei celei de-a treia case la Ia\u015fi\u201d, spun reprezentan\u0163ii companiei. Obiectivele campaniei au fost sus\u0163inerea construc\u0163iei celei de-a treia Case Ronald McDonald de l\u00e2ng\u0103 Spitalul Clinic de Urgen\u0163\u0103 pentru Copii Sf\u00e2nta Maria, un proiect unic \u00een zona Moldovei, care va oferi anual cazare pentru 1.000 de p\u0103rin\u0163i din toat\u0103 regiunea, pe durata spitaliz\u0103rii copiilor lor, \u015fi colectarea de fonduri suficiente pentru sus\u0163inerea celorlalte dou\u0103 case Ronald McDonald.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong> \u201e\u0162inem familiile \u00eempreun\u0103\u201d este o campanie despre rezilien\u0163\u0103 \u015fi solidaritate. Cu un mesaj puternic emo\u0163ional, campania s-a adresat angaja\u0163ilor \u015fi clien\u0163ilor din restaurantele McDonald\u2019s, partenerilor, persoanelor publice \u015fi publicului larg. Lu\u00e2nd \u00een considerare restric\u0163iile existente, compania a avut o abordare diferit\u0103, care a inclus abordarea personalizat\u0103 a partenerilor corporate, prezen\u0163\u0103 puternic\u0103 \u00een digital \u015fi social media \u015fi implicarea personalit\u0103\u0163ilor publice, precum \u015fi transformarea angaja\u0163ilor McDonald\u2019s \u00een ambasadori ai cauzei \u00een fiecare dintre restaurante. Restaurantele McDonald\u2019s au oferit 1 leu din pre\u0163ul fiec\u0103rui Happy Meal v\u00e2ndut \u00een decursul s\u0103pt\u0103m\u00e2nii 16 \u2013 22 noiembrie.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365893\/20\/ronald-2.jpg?height=309&#038;width=150\" style=\"width: 150px; height: 309px; margin: 10px; float: right;\" \/>To\u0163i angaja\u0163ii companiei au fost al\u0103turi de cauz\u0103 \u015fi au \u00eendemnat clien\u0163ii s\u0103 doneze pentru funda\u0163ie \u015fi s\u0103 o sus\u0163in\u0103 \u00een misiunea ei de a \u0163ine familiile \u00eempreun\u0103. \u201eEfortul lor a fost extrem de valoros \u015fi a avut rezultate extraordinare, reu\u015find s\u0103 str\u00e2ngem din dona\u0163ii de la clien\u0163i suma de 680.000 de lei, fiind la un nivel peste cel al anilor preceden\u0163i, \u00een condi\u0163iile \u00een care traficul din restaurante era redus. Spre deosebire de anii anteriori, \u00een care persoane publice \u015fi vedete, prietenii \u015fi sus\u0163in\u0103torii no\u015ftri veneau \u00een restaurantele McDonald\u2019s pentru a ne sus\u0163ine \u00een str\u00e2ngerea de fonduri, i-am rugat s\u0103 ne ofere ajutorul lor \u015fi ne-am bucurat de o mare sus\u0163inere din partea tuturor celor care ne-au fost mereu aproape\u201d, sus\u0163in reprezentan\u0163ii businessului. Astfel, Smiley \u015fi Hahaha Production au oferit drepturile pentru melodia \u201eConfesiune\u201d pentru spotul TV al campaniei, iar peste 50 de vedete \u015fi personalit\u0103\u0163i publice au f\u0103cut dona\u0163ii \u015fi i-au rugat pe cei care-i urm\u0103resc pe canalele de social media s\u0103 le urmeze exemplul, mesaj care a ajuns astfel la peste 1 milion de persoane.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong> \u00cen urma campaniei, a fost str\u00e2ns\u0103 suma de peste 1,69 de milioane de lei (cu 60% mai mult fa\u0163\u0103 de obiectivul ini\u0163ial), asigur\u00e2ndu-se astfel 10% din fondurile necesare demar\u0103rii proiectului de construc\u0163ie pentru Casa din Ia\u015fi. Peste 680.000 de lei au fost dona\u0163i de clien\u0163ii McDonald\u2019s \u00een restaurante, peste rezultatele anului anterior, \u00een condi\u0163iile \u00een care accesul \u00een restaurante era restric\u0163ionat. Peste 1.000 de persoanecare vor beneficia anual de cazare \u00een Casa Ronald McDonald de la Ia\u015fi, \u015fi peste 1.500 de persoane beneficiaz\u0103 deja, anual, de cazare gratuit\u0103 \u00een Casele Ronald McDonald de la Bucure\u015fti \u015fi Timi\u015foara.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/20365893\/18\/mchappy-day-1.jpg?height=930&#038;width=620\" style=\"width: 620px; height: 930px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier Restaurants Rom\u00e2nia, operatorul restaurantelor McDonald\u2019s \u00een Rom\u00e2nia &nbsp; Motiva\u0163ie: McDonald\u2019s este partenerul de misiune al Funda\u0163iei pentru Copii Ronald McDonald, care ofer\u0103, prin casele Ronald McDonald, cazare gratuit\u0103 p\u0103rin\u0163ilor atunci c\u00e2nd copiii lor sunt interna\u0163i \u00een spital. Anual, McDonald\u2019s organizeaz\u0103 campanii de str\u00e2ngere de fonduri \u00een restaurantele din toat\u0103 \u0163ara pentru a sus\u0163ine misiunea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[192,50453,50454,49825,18372,43,7155,7436],"class_list":["post-199451","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-angajati","tag-campania-mchappy-day","tag-casele-ronald-mcdonald","tag-csr-2021","tag-familii","tag-fundatie","tag-mcdonalds","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199451"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199451\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}