\nFacebook a anun\u0163at s\u0103pt\u0103m\u00e2na aceasta c\u0103 va renun\u0163a la politica prin care interzice celor mai multe companii din crypto s\u0103 plaseze reclame pe platform\u0103, potrivit CNBC.<\/p>\n
\nMutarea vine dup\u0103 ce compania rebotezat\u0103 drept Meta a e\u015fuat \u00een lansarea propriei criptomonede care ar fi trebuit utilizat\u0103 pentru a transferuri de bani \u00eentre utilizatorii produselor companiei. Pentru context, David Marcus, \u015feful ini\u0163iativelor crypto din cadrul companiei, a anun\u0163at c\u0103 va p\u0103r\u0103si Meta la finalul anului.<\/p>\n
\nAnterior, compania american\u0103 a stabilit c\u0103 orice companie din lumea crypto care vrea s\u0103 plaseze reclame pe platform\u0103 trebuie s\u0103 trimit\u0103 o aplica\u0163ie \u00een care s\u0103 includ\u0103 licen\u0163ele pe care compania le-a ob\u0163inut, dac\u0103 respectiva companie se tranzac\u0163ioneaz\u0103 pe burs\u0103 \u015fi orice alte informa\u0163ii relevante legate de business.<\/p>\n
\n\u00cen acest sistem, Facebook permitea reclame doar pentru companiile care aveau anumite licen\u0163e, dar acum num\u0103rul tipurilor de licen\u0163e acceptate cre\u015fte de la 3 la 27. Concret, mai multe tipuri de proiecte din lumea crypto vor putea rula campanii de reclame.<\/p>\n
\n\u201eFacem asta pentru c\u0103 peisajul criptomonedelor a continuat s\u0103 se maturizeze \u015fi s\u0103 se stabilizeze \u00een ultimii ani, fiind acoperit de mai multe reglement\u0103ri care stabilesc reguli clare pentru industria lor\u201d, a transmis compania \u00eentr-o declara\u0163ie public\u0103.<\/p>\n
\nCompania a interzis reclamele legate de criptomonede \u00een ianuarie 2018, dar \u00een mai 2019 a f\u0103cut un pas \u00eenapoi \u015fi a permis c\u00e2torva tipuri de companii s\u0103 ruleze campanii. Interdic\u0163ia a avut efect la nivelul startup-urilor din domeniile crypto \u015fi blockchain, care nu au putut s\u0103 \u00ee\u015fi mai promoveze munca \u015fi s\u0103 ajung\u0103 la poten\u0163iali clien\u0163i prin intermediul Facebook \u015fi Instagram.<\/p>\n
\nHenry Love, care a lucrat \u00een trecut \u00een divizia Facebook dedicat\u0103 micilor afaceri, a explicat pentru CNBC c\u0103 decizia companiei este o veste uria\u015f\u0103 pentru industria crypto \u015fi va \u00eencuraja mai mul\u0163i investitori de retail s\u0103 intre \u00een pia\u0163\u0103.<\/p>\n
\n\u201eCu mai mult\u0103 deschidere \u015fi transparen\u0163\u0103 fa\u0163\u0103 de ce vor companiile crypto s\u0103 fac\u0103 vom vedea o adop\u0163ie mai mare ca niciodat\u0103 pentru industria criptomonedelor \u015fi pentru metavers\u201d, a declarat Love, managing partner al Fundamental Labs, care a investit 500 de milioane de dolari \u00een industria crypto din 2016 p\u00e2n\u0103 \u00een prezent.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook a anun\u0163at s\u0103pt\u0103m\u00e2na aceasta c\u0103 va renun\u0163a la politica prin care interzice celor mai multe companii din crypto s\u0103 plaseze reclame pe platform\u0103, potrivit CNBC. Mutarea vine dup\u0103 ce compania rebotezat\u0103 drept Meta a e\u015fuat \u00een lansarea propriei criptomonede care ar fi trebuit utilizat\u0103 pentru a transferuri de bani \u00eentre utilizatorii produselor companiei. Pentru […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,7320,12806,22547,450,11646],"class_list":["post-199442","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-facebook","tag-interzicere","tag-permisiune","tag-platforma","tag-reclame"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199442"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199442\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}