{"id":199418,"date":"2021-12-02T14:58:09","date_gmt":"2021-12-02T14:58:09","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199418"},"modified":"2021-12-02T14:58:09","modified_gmt":"2021-12-02T14:58:09","slug":"csr-2021-tinem-romania-conectata-keep-romania-connected","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199418","title":{"rendered":"CSR 2021: \u0162inem Rom\u00e2nia Conectat\u0103 \u2013 Keep Romania Connected"},"content":{"rendered":"<p>\n<span style=\"color:#ffffff;\"><strong><span style=\"background-color:#800080;\">Telekom Romania Mobile Communications<\/span><\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/20365873\/18\/telekom.jpg?height=374&#038;width=150\" style=\"width: 150px; height: 374px; margin: 10px; float: right;\" \/>Motiva\u0163ie: <\/strong>Telekom Romania s-a confruntat cu provoc\u0103rile cauzate de noua realitate \u015fi noul context COVID-19. \u00centr-o perioad\u0103 de incertitudine, lips\u0103 de \u00eencredere \u015fi confuzie, la care s-au ad\u0103ugat panica \u015fi frica generate de aceast\u0103 pandemie, Telekom a ac\u0163ionat rapid in 2020 pentru a sublinia ideea de unitate na\u0163ional\u0103, pentru a sprijini rom\u00e2nii \u015fi a-i lini\u015fti prin \u00eencurajarea \u00eencrederii \u00een faptul c\u0103 \u00eempreun\u0103 vom face ca totul s\u0103 fie bine, spun reprezentan\u0163ii companiei. Misiunea Telekom a fost&nbsp; astfel s\u0103 \u0162in\u0103 Rom\u00e2nia Conectat\u0103, men\u0163in\u00e2nd conectate administra\u0163ia public\u0103, sistemul educa\u0163ional, sistemul medical, dar \u015fi companiile. \u00cen paralel, Telekom a dorit s\u0103 \u00eei motiveze pe angaja\u0163i, s\u0103 creasc\u0103 gradul de \u00eencredere a acestora, s\u0103 \u00eencurajeze unitatea dintre colegi \u015fi s\u0103-i fac\u0103 pe ace\u015ftia s\u0103 se simt\u0103 proteja\u0163i \u2013 ca parte a familiei Telekom.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong> Reprezentan\u0163ii companiei spun c\u0103, plec\u00e2nd de la obiectivul pe termen lung \u2013 s\u0103 ofere servicii de conectivitate \u015fi s\u0103 construiasc\u0103 experien\u0163e frumoase \u00eempreun\u0103 \u2013, au decis s\u0103 creeze o pozi\u0163ionare unic\u0103. Pentru audien\u0163ele externe au dezvoltat conceptul umbrel\u0103 \u201e\u0162inem Rom\u00e2nia Conectat\u0103\u201d, care a avut ca obiective s\u0103 \u0163in\u0103 comunitatea conectat\u0103 (prin media \u015fi social media) \u015fi s\u0103 \u0163in\u0103 mediul de business informat \u015fi motivat. Pentru publicul intern au adaptat conceptul \u015fi au dezvoltat \u201e\u0162inem Compania Conectat\u0103\u201d,&nbsp; principalele obiective fiind: s\u0103 \u0163in\u0103 angaja\u0163ii informa\u0163i \u015fi conecta\u0163i, s\u0103 ofere recunoa\u015ftere \u015fi s\u0103 recompenseze eforturile, creativitatea \u015fi performan\u0163a \u015fi s\u0103 ajute angaja\u0163ii s\u0103 fac\u0103 fa\u0163\u0103 provoc\u0103rilor de zi cu zi. Publicul \u0163int\u0103 al campaniei a fost format din clien\u0163ii existen\u0163i \u015fi poten\u0163iali ai Telekom, fanii de pe platformele de socializare \u015fi angaja\u0163ii s\u0103i.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong> \u201e\u0162inem Rom\u00e2nia Conectat\u0103\u201d \u015fi \u201e\u0162inem Compania Conectat\u0103\u201d au fost platforme complexe cu o multitudine de activit\u0103\u0163i, multe dintre ele fiind premiere \u00een peisajul na\u0163ional de comunicare. Au creat 48 de pastile digitale, sub form\u0103 de videoclipuri, cu o durat\u0103 cuprins\u0103 \u00eentre 3 \u015fi 5 minute, care au fost difuzate pe re\u0163elele de socializare, dar \u015fi intern (reach total peste 9,7 milioane de persoane). Au vrut s\u0103 \u00ee\u015fi asume rolul de furnizor de divertisment pentru a men\u0163ine oamenii ferici\u0163i, a le ridica moralul \u015fi a stimula sentimentul de apartenen\u0163\u0103. Au dezvoltat \u015fi un program de recunoa\u015ftere \u2013 Eroii din prima linie \u2013 pentru a aduce un omagiu colegilor lor din&nbsp; prima linie \u2013 \u00een principal angaja\u0163i din tehnic, v\u00e2nz\u0103ri \u015fi rela\u0163ii cu clien\u0163ii \u2013 \u015fi a le mul\u0163umi pentru munca \u015fi eforturile lor. Campania a inclus 12 spectacole educa\u0163ionale\/de divertisment live pe pagina lor de Facebook, a c\u00e2te 30 de minute fiecare \u015fi care au avut un reach total aproximativ 3 milioane de persoane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telekom Romania Mobile Communications &nbsp; Motiva\u0163ie: Telekom Romania s-a confruntat cu provoc\u0103rile cauzate de noua realitate \u015fi noul context COVID-19. \u00centr-o perioad\u0103 de incertitudine, lips\u0103 de \u00eencredere \u015fi confuzie, la care s-au ad\u0103ugat panica \u015fi frica generate de aceast\u0103 pandemie, Telekom a ac\u0163ionat rapid in 2020 pentru a sublinia ideea de unitate na\u0163ional\u0103, pentru a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,571],"tags":[49825,50442,50441],"class_list":["post-199418","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-business-hi-tech","tag-csr-2021","tag-telekom-romania-mobile-communications","tag-tinem-romania-conectata-keep-romania-connected"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199418"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199418\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}