\nUnul dintre restaurantele \u00eenchise este cel din zona Pia\u0163a Victoriei, primul inaugurat de companie pe plan local.<\/p>\n
\nRestructurarea re\u0163elei are loc \u00een vreme de pandemie, c\u00e2nd industria HoReCa fie a fost \u00eenchis\u0103 timp de mai multe luni, fie a func\u0163ionat cu restric\u0163ii. Totu\u015fi, \u00een Rom\u00e2nia, aceste \u00eenchideri vin dup\u0103 ce \u00een primul an de criz\u0103 sanitar\u0103 re\u0163eaua local\u0103 a fost printre cele mai stabile din regiune. Spre compara\u0163ie, \u00een Bulgaria, Cehia, Ungaria, Germania sau SUA re\u0163eaua s-a mic\u015forat semnificativ \u00een perioada mai 2019-mai 2021.<\/p>\n
\nAceast\u0103 perioad\u0103 a fost marcat\u0103 de pandemia care a lovit \u00een plin pia\u0163a restaurantelor, \u00eens\u0103 datele din pia\u0163\u0103 arat\u0103 c\u0103 restructurarea business0ului Subway a \u00eenceput chiar de dinainte la nivel mondial, mai ales pe pia\u0163ele mari, unde exist\u0103 un num\u0103r propor\u0163ional de localuri.<\/p>\n
\nSubway a intrat \u00een Rom\u00e2nia acum circa nou\u0103 ani cu un restaurant \u00een Capital\u0103 \u015fi a ajuns la 34 de unit\u0103\u0163i ast\u0103zi, de\u015fi oficialii companiei anun\u0163aser\u0103 planuri de expansiune mult mai agresive. Mai exact, ei voiau 40 de localuri \u00een patru ani.<\/p>\n
\nLa nivel interna\u0163ional, comania de\u0163ine peste 40.000 de localuri, cele mai multe \u00een SUA, pia\u0163a mam\u0103. Acestea sunt operate de c\u00e2teva zeci de mii de franciza\u0163i.<\/p>\n
\nSpre deosebire de modelul de business al celorlalte lan\u0163uri de resta\u00adurante, \u00een cazul Subway aproape fiecare local este tratat ca un business diferit, fiind operat de un alt francizat. Astfel, nu exist\u0103 date disponibile pentru cifra de afaceri total\u0103 a re\u0163elei Sub\u00adway din Rom\u00e2nia. Potrivit ulti\u00adme\u00adlor date ale ZF, ce dateaz\u0103 de dinainte de pandemie, un restaurant are afa\u00adceri medii de c\u00e2teva sute de mii de euro.<\/p>\n
\nSubway activeaz\u0103 pe pia\u0163a restaurantelor cu servire rapid\u0103 unde se lupt\u0103 cu gigan\u0163ii McDonald\u00eds \u015fi KFC, cu brandurile locale precum Spartan, dar \u015fi cu micile shaormerii de cartier.<\/p>\n
\nMcDonald\u00eds \u015fi KFC sunt branduri prezente tot \u00een franciz\u0103 \u00een Rom\u00e2nia, \u00eens\u0103 sunt active de mai bine de dou\u0103 decenii, av\u00e2nd fiecare circa 70-80 de unit\u0103\u0163i. Toat\u0103 re\u0163eaua e operat\u0103 \u00eens\u0103 de un sigur francizat, at\u00e2t \u00een cazul McDonald\u00eds \u00f1 unde partener e grupul maltez Premier Capital -, c\u00e2t \u015fi \u00een cazul KFC unde Sphera Franchise Group se ocup\u0103 de dezvoltarea acestui brand precum \u015fi a Pizza Hut sau Taco Bell.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul de restaurante Subway, prezent pe pia\u0163a local\u0103 din prim\u0103vara lui 2012, a \u00eenchis, \u00een ultimele \u015fase luni, cinci localuri din Rom\u00e2nia \u015fi a ajuns la o re\u0163ea de 34 de unit\u0103\u0163i, conform site-ului propriu \u015fi calculelor f\u0103cute de ZF pe baza informa\u0163iilor anterioare existente.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11196,11194],"class_list":["post-199397","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-fast-food","tag-restaurant"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199397"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199397\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}