![\"\"](\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/20376810\/2\/6-bere.jpg?height=307&width=640\")
<\/p>\n","protected":false},"excerpt":{"rendered":"\n\u00cen 2020, primul an de pandemie de COVID-19, c\u00e2nd oamenii au stat mai mult acas\u0103, iar industria HoReCa a fost \u00eenchis\u0103 o bun\u0103 perioad\u0103, \u00een timp ce \u00een res\u00adtul timpului a func\u0163ionat cu restric\u0163ii, con\u00adsumul de bere total a crescut u\u015for, \u00eens\u0103 s-a schimbat tipul de ambalaj pre\u00adferat. Mai exact, consumul de bere a ajuns la 16,75 milioane de hectolitri, \u00een ur\u00adcare u\u015foar\u0103 – de 0,5% \u00een volum – fa\u0163\u0103 de 2019.<\/p>\n
\nTotu\u015fi, se pot remarca alte schimb\u0103ri, precum tipul de ambalaj preferat, astfel c\u0103 PET-ul a revenit pe cre\u015ftere dup\u0103 cinci ani de declin, \u00een timp ce sticla a pierdut teren.<\/p>\n
\n\u201eDup\u0103 o cre\u015ftere constant\u0103, de pes\u00adte 5 pp \u00een ultimii cinci ani, sticla a sc\u0103\u00adzut \u00een 2020 fa\u0163\u0103 de 2019 cu 2,6%. \u00cen contextul pandemiei de COVID-19, mul\u0163i rom\u00e2ni au optat pentru am\u00adba\u00adlaje de unic\u0103 folosin\u0163\u0103. Astfel, sti\u00adcla nereturnabil\u0103 (cea la 330 ml – n.red.) a \u00eenregistrat o cre\u015ftere de 58% \u00een 2020 fa\u0163\u0103 de 2019, iar amba\u00adla\u00adjul tip PET a postat un avans de 2,2%, dup\u0103 cinci ani de sc\u0103dere cons\u00adtan\u00adt\u0103\u201c, arat\u0103 raportul Asocia\u0163iei Be\u00adrarii Rom\u00e2\u00adniei. Mai exact, sticla de plas\u00ad\u00adtic (PET) pierduse 9 pp din 2015 p\u00e2\u00adn\u0103 \u00een 2019, pentru a reveni pe plus \u00een pan\u00addemie. Totodat\u0103, berea amba\u00adla\u00adt\u0103 la doz\u0103 a crescut anul trecut cu 1,7 pp.<\/p>\n
\nAceast\u0103 evolu\u0163ie poate fi explicat\u0103 prin faptul c\u0103 oamenii au consumat mai mult din retail \u00f1 unde se vinde PET \u015fi \u00een general cantit\u0103\u0163i mari \u00f1 \u015fi mai pu\u0163in HoReCa, unde se g\u0103sesc sticl\u0103 de sticl\u0103 \u015fi, mai rar, doz\u0103 ori draft.<\/p>\n
\nDe altfel, draftul reprezint\u0103 doar 2% din totalul pie\u0163ei de bere, \u00een timp ce doza se apropie de o cot\u0103 de 24%. Sticla \u015fi PET-ul sunt pe primele locuri cu 27,4% \u015fi, respectiv, 46,7%, conform aceleia\u015fi surse.<\/p>\n
\nBerea este una dintre pu\u0163inele pie\u0163e unde produc\u0163ia intern\u0103 asigur\u0103 aproape 97% din consumul local. Pia\u0163a de profil este una puternic concentrat\u0103 la v\u00e2rf, fiind dominat\u0103 de c\u00e2teva multina\u0163ionale. Podiumul din sectorul berii dup\u0103 cifra de afaceri s-a p\u0103strat acela\u015fi \u00een 2020, astfel c\u0103 Ursus Breweries, Heineken Rom\u00e2nia \u015fi Bergenbier sunt cei mai mari trei juc\u0103tori. De altfel, cei trei al\u0103turi de URBB (Tuborg) au \u00eempreun\u0103 peste 70-80% din pia\u0163\u0103 (\u00een valoare), conform estim\u0103rilor ZF. Ace\u015fti juc\u0103tori str\u0103ini au \u00een portofoliu m\u0103rci rom\u00e2ne\u015fti cu istorie, dar \u015fi branduri str\u0103ine. To\u0163i au fabrici locale.<\/p>\n
\n\u00cen ultimii ani \u00eens\u0103, \u00een aceast\u0103 pia\u0163\u0103 au ap\u0103rut nume noi \u015fi tot mai multe microber\u0103rii care pariaz\u0103 pe produc\u0163ie artizanal\u0103. Rom\u00e2nia are 92 de ber\u0103rii (fabrici) active, dintre care aproape 80 sunt microber\u0103rii, potrivit datelor de la Asocia\u0163ia Berarii Rom\u00e2niei. De\u015fi efervescen\u0163a berilor artizanale cre\u015fte, ponderea acestui tip de bere este \u00een continuare mic\u0103 \u00een consum, \u00een total volum contribuind cu mult sub 1%. \u00cen valoare, dat fiind c\u0103 pre\u0163ul mediu al acestor produse este mai mare, \u015fi cota e pia\u0163\u0103 este pe m\u0103sur\u0103, dar nu dep\u0103\u015fe\u015fte c\u00e2teva procente.<\/p>\n
\n<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen 2020, primul an de pandemie de COVID-19, c\u00e2nd oamenii au stat mai mult acas\u0103, iar industria HoReCa a fost \u00eenchis\u0103 o bun\u0103 perioad\u0103, \u00een timp ce \u00een res\u00adtul timpului a func\u0163ionat cu restric\u0163ii, con\u00adsumul de bere total a crescut u\u015for, \u00eens\u0103 s-a schimbat tipul de ambalaj pre\u00adferat. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,8385,474,14847,9815,35415,10373],"class_list":["post-199390","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-horeca","tag-industrie","tag-pandemie","tag-pet","tag-piata-berii","tag-restrictii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199390"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199390\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}