{"id":199298,"date":"2021-11-27T15:23:18","date_gmt":"2021-11-27T15:23:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199298"},"modified":"2021-11-27T15:23:18","modified_gmt":"2021-11-27T15:23:18","slug":"cum-sa-fidelizezi-un-angajat-dupa-pandemie-un-studiu-recent-arata-ca-89-dintre-angajatii-cu-varste-intre-18-si-34-de-ani-si-70-dintre-angajatii-intre-35-si-54-de-ani-ar-alege-un-pachet-cu-beneficii-e","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199298","title":{"rendered":"Cum s\u0103 fidelizezi un angajat dup\u0103 pandemie. Un studiu recent arat\u0103 c\u0103 89% dintre angaja\u0163ii cu v\u00e2rste \u00eentre 18 \u015fi 34 de ani \u015fi 70% dintre angaja\u0163ii \u00eentre 35 \u015fi 54 de ani ar alege un pachet cu beneficii extrasalariale mai atractiv dec\u00e2t o majorare de salariu"},"content":{"rendered":"

\nPickatrip.ro este prima platform\u0103 rom\u00e2neasc\u0103 exclusiv B2B (dedicat\u0103 firmelor \u015fi companiilor contractate) de sejururi \u015fi vacan\u0163e la tarife considerabil reduse, chiar \u015fi cu 30-40% mai mici dec\u00e2t \u00een sistemele de rezerv\u0103ri ale hotelierilor \u015fi agen\u0163iilor de turism. Cum \u00ee\u015fi propune compania s\u0103 ajung\u0103 de la o investi\u0163ie ini\u0163ial\u0103 de 10.000 de euro la o cifr\u0103 de afaceri de un milion de euro?<\/strong><\/p>\n

\nPickatrip.ro a luat na\u015ftere \u00een prim\u0103vara lui 2021 ca o platform\u0103 de oferte turistice bazat\u0103 pe subscrip\u0163ii digitale, creat\u0103 \u00een ideea de a fi unul dintre pilonii de sus\u0163inere a revenirii sectorului turistic, \u00eencerc\u00e2nd \u00een acela\u015fi timp s\u0103 satisfac\u0103 nevoia oamenilor de a c\u0103l\u0103tori \u00een loca\u0163ii sigure \u015fi s\u0103 scoat\u0103 \u00een eviden\u0163\u0103 structurile de cazare \u00een perioadele mai pu\u0163in solicitate. Recent, compania \u015fi-a schimbat semnificativ modelul de business \u015fi a decis s\u0103 se dedice exclusiv angaja\u0163ilor \u015fi colaboratorilor din firmele locale \u015fi companiile na\u0163ionale contractate, migr\u00e2nd din segmentul B2C c\u0103tre B2B. \u201eConsider c\u0103 ne-am dat seama la timp c\u0103 zona B2C este deja extrem de aglomerat\u0103 \u015fi c\u0103 am fi avut nevoie de bugete uria\u015fe de marketing ca s\u0103 putem penetra cu adev\u0103rat aceast\u0103 pia\u0163\u0103. Am fi concurat direct cu gigan\u0163i precum Booking \u015fi Airbnb, dar \u015fi cu ini\u0163iative l\u0103udabile rom\u00e2ne\u015fti precum Romanian Romance, Localm sau Travlocals\u201d, spune Alexandru Filip, fondatorul Pickatrip.ro. Cu alte cuvinte, compania s-a reinventat cu scopul de a completa pachetul de beneficii extrasalariale oferit angaja\u0163ilor, pe care \u00ee\u015fi propune s\u0103 \u00eei \u00eencurajeze tot mai mult s\u0103 c\u0103l\u0103toreasc\u0103. \u00cen consecin\u0163\u0103, platforma profit\u0103 de oportunitatea de a intra cu un produs de larg interes pe o pia\u0163\u0103 t\u00e2n\u0103r\u0103, cu un poten\u0163ial semnificativ de cre\u015ftere. La polul opus, una dintre principalele provoc\u0103ri const\u0103 \u00een abilitatea start-up-ului de a-\u015fi face loc \u00eentr-un climat economic, social \u015fi politic nu tocmai favorabil, marcat de situa\u0163ia pandemic\u0103 \u015fi ritmul accelerat al infla\u0163iei.<\/p>\n

\nTotu\u015fi, compania a \u00eencheiat c\u00e2teva parteneriate active cu businessuri rom\u00e2ne\u015fti precum agen\u0163ia de performance Mavericks, agen\u0163ia de social media Kooperativa, publica\u0163ia online Autocritica.ro, brandul de m\u00e2ncare Unison Today \u015fi lan\u0163ul de magazine Berezka, reu\u015find s\u0103 primeasc\u0103 \u00een mod organic cinci solicit\u0103ri de oferte, dintre care una de la o institu\u0163ie bancar\u0103.  \u201eF\u0103c\u00e2nd momentan abstrac\u0163ie de posibilitatea acces\u0103rii unei finan\u0163\u0103ri \u015fi juc\u00e2nd pe un scenariu \u00eentre pesimist \u015fi realist, cred c\u0103 p\u00e2n\u0103 la finalul anului viitor putem ajunge la 40-50 de firme \u015fi companii contractate, 1.800-2.000 de conturi create \u015fi \u00eencas\u0103ri de 60.000-70.000 de euro.\u201d \u00cen aceea\u015fi not\u0103, aplic\u00e2nd un factor de multiplicare lunar\u0103 de 11%, Alexandru Filip estimeaz\u0103 c\u0103 \u00een trei ani ar putea atinge o cifr\u0103 de afaceri de un milion de euro. Pentru a atinge targetul, platforma le pune la dispozi\u0163ie dou\u0103 op\u0163iuni business-urilor contractate. Prima variant\u0103 implic\u0103 trimiterea unei liste cu numele \u015fi adresele de e-mail ale angaja\u0163ilor \u015fi, ulterior, generarea manual\u0103 a unui cont individual. Prin a doua op\u0163iune, platforma creeaz\u0103 un cont \u015fi ofer\u0103 acces c\u0103tre o pagin\u0103 privat\u0103, unde angaja\u0163ii care \u00ee\u015fi doresc un astfel de cont \u015fi-l creeaz\u0103 de unii singuri introduc\u00e2ndu-\u015fi datele, adresa de e-mail \u015fi parola. Totodat\u0103, angajatorul are posibilitatea de a credita trimestrial, semestrial sau anual conturile angaja\u0163ilor. \u201eAm lansat Pickatrip.ro dup\u0103 o investi\u0163ie minimal\u0103, de p\u00e2n\u0103-n 10.000 euro. Pot m\u0103rturisi c\u0103 am economisit timp \u015fi bani fiindc\u0103 platforma a fost creat\u0103 \u00een cea mai mare parte de c\u0103tre mine \u015fi partenerul meu (…) Ne dorim s\u0103 ducem start-up-ul nostru c\u0103tre un round investment, iar \u00een a dou\u0103 jum\u0103tate a anului viitor s\u0103 abord\u0103m deja un pre-seedround\u201d, adaug\u0103 Alexandru Filip. O posibil\u0103 finan\u0163are ini\u0163ial\u0103 \u015fi o rund\u0103 ulterioar\u0103 de investi\u0163ii ar permite dezvoltarea accelerat\u0103 a start-up-ului, care \u2013 \u00eentr-un scenariu optimist \u2013 ar putea scala pe alte pie\u0163e \u00een al treilea \u015fi al patrulea an, evolu\u0163ia put\u00e2nd veni dup\u0103 un an dezastruos pentru industria turismului.<\/p>\n

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\n

\nO cercetare realizat\u0103 recent de o companie interna\u0163ional\u0103 de HR arat\u0103 c\u0103 89% dintre angaja\u0163ii cu v\u00e2rste \u00eentre 18 \u015fi 34 de ani \u015fi 70% dintre angaja\u0163ii \u00eentre 35 \u015fi 54 de ani ar alege un pachet cu beneficii extrasalariale mai atractiv dec\u00e2t o majorare de salariu.<\/strong><\/p>\n<\/div>\n

\n\"\"
\n <\/p>\n

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\nDac\u0103 \u00een 2019 Rom\u00e2nia \u00eenregistra \u00een mod oficial 19 milioane de turi\u015fti, \u00een 2020 am avut doar 6 milioane, iar pia\u0163a local\u0103 de turism a suferit un declin de circa 80%, de la dou\u0103 miliarde de euro la 400 de milioane de euro. Totodat\u0103, din cele 8.500 de unit\u0103\u0163i de cazare omologate, 500 s-au \u00eenchis \u00een ultimii doi ani, la care se adaug\u0103 peste 10.000 de restaurante \u00een toat\u0103 \u0163ara. \u201eTotu\u015fi, dac\u0103 \u00een acest an am \u00eenceput s\u0103 vedem lumini\u0163a de la cap\u0103tul tunelului, anul viitor cred c\u0103 vom ie\u015fi din tunel. Dar p\u00e2n\u0103 ca pia\u0163a mondial\u0103 s\u0103 ajung\u0103 la performan\u0163ele din 2018 \u015fi 2019, consider c\u0103 mai e cale lung\u0103\u201d, continu\u0103 antreprenorul, cit\u00e2nd o serie de studii conform c\u0103rora abia \u00een 2024 vom dep\u0103\u015fi indicatorii cheie de performan\u0163\u0103 din 2019. \u00cen acest sens, conceptul de turism de business nu se va mai \u00eentoarce probabil niciodat\u0103 la forma de dinaintea pandemiei, put\u00e2nd fi unul dintre segmentele care vor avea cea mai \u00eenceat\u0103 revenire. \u201eCel pu\u0163in \u00een cazul companiilor mari, factorii de decizie cred c\u0103 au realizat c\u0103 pot gestiona lucrurile \u015fi de la distan\u0163\u0103, prin videoconferin\u0163e. Eu a\u015f miza mai ales pe turismul de leisure \u015fi a\u015f \u00eencuraja antreprenorii s\u0103 investeasc\u0103 \u00een dezvoltarea unor produse calitative.\u201d Dup\u0103 ce telemunca \u015fi-a g\u0103sit un loc \u00een vocabularul oamenilor dup\u0103 mai bine de un an \u015fi jum\u0103tate de la \u00eenceputul pandemiei, \u015fansele arat\u0103 c\u0103 dorin\u0163a de a c\u0103l\u0103tori se va manifesta destul de intens atunci c\u00e2nd vom sc\u0103pa definitiv de restric\u0163ii \u015fi criza sanitar\u0103. O cercetare realizat\u0103 recent de o companie interna\u0163ional\u0103 de HR arat\u0103 c\u0103 89% dintre angaja\u0163ii cu v\u00e2rste \u00eentre 18 \u015fi 34 de ani \u015fi 70% dintre angaja\u0163ii \u00eentre 35 \u015fi 54 de ani ar alege un pachet cu beneficii extra-salariale mai atractiv dec\u00e2t o majorare de salariu, sus\u0163ine Alexandru Filip. Astfel, pe prima pozi\u0163ie \u00een topul preferin\u0163elor se afl\u0103 serviciile medicale, urmate de serviciile turistice, cu 37%, \u015fi bonusurile de performan\u0163\u0103, cu 35%. \u201eAsta poate c\u0103 ar trebui s\u0103 dea de g\u00e2ndit antreprenorilor \u015fi managerilor de HR, c\u0103 \u015fi pe o pia\u0163\u0103 a for\u0163ei de munc\u0103 precum Rom\u00e2nia, c\u00e2nd \u00eenc\u0103 suntem printre liderii mondiali la rata emigr\u0103rii, un salariu decent \u015fi ni\u015fte tichete de mas\u0103 s-ar putea s\u0103 fie prea pu\u0163in pentru a angaja o persoan\u0103 nou\u0103 sau pentru a fideliza un angajat. Mai ales acum, consider c\u0103 ar trebui intensificate eforturile de reten\u0163ie a personalului din mediul privat \u015fi a resursei calitative de munc\u0103\u201d, a declarat fondatorul Pickatrip.ro pentru BM.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Pickatrip.ro este prima platform\u0103 rom\u00e2neasc\u0103 exclusiv B2B (dedicat\u0103 firmelor \u015fi companiilor contractate) de sejururi \u015fi vacan\u0163e la tarife considerabil reduse, chiar \u015fi cu 30-40% mai mici dec\u00e2t \u00een sistemele de rezerv\u0103ri ale hotelierilor \u015fi agen\u0163iilor de turism. Cum \u00ee\u015fi propune compania s\u0103 ajung\u0103 de la o investi\u0163ie ini\u0163ial\u0103 de 10.000 de euro la o cifr\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218,512,7987],"tags":[192,255,29078,9879,50386,17166,27211,14847,28370,8142],"class_list":["post-199298","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","category-revista-bm","category-turism","tag-angajati","tag-antreprenori","tag-b2b","tag-beneficii","tag-cum-sa-fidelizezi-un-angajat-dupa-pandemie","tag-fidelizare","tag-idei-de-afaceri","tag-pandemie","tag-sejururi","tag-vacante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199298"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199298\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}