{"id":199267,"date":"2021-11-26T10:03:19","date_gmt":"2021-11-26T10:03:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=199267"},"modified":"2021-11-26T10:03:19","modified_gmt":"2021-11-26T10:03:19","slug":"o-noua-generatie-de-chiriasi-bacanii-curatatorii-brutarii-patiserii-se-asaza-la-parterul-blocurilor-noi-se-dezvolta-retailul-micilor-antreprenori-priceputi-in-a-face-paine-cafea-gou","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=199267","title":{"rendered":"O nou\u0103 genera\u0163ie de chiria\u015fi – b\u0103c\u0103nii, cur\u0103\u0163\u0103torii, brut\u0103rii, patiserii – se a\u015faz\u0103 la parterul blocurilor noi. \u201eSe dezvolt\u0103 retailul micilor antreprenori pricepu\u0163i \u00een a face p\u00e2ine, cafea, gourmet food\u201c"},"content":{"rendered":"

\n\u2666 <\/span>La baza acestei noi genera\u0163ii de chiria\u015fi st\u0103, \u00een primul r\u00e2nd, nevoia de diversificare a ofertei comerciale, aceste nume fiind folosite \u015fi ca p\u00e2rghii de promovare a reziden\u0163ialului \u015fi de v\u00e2nzare a locuin\u0163elor \u2666 <\/span>Mai mult, ace\u015fti chiria\u015fi vin \u015fi cu o flexibilitate mai mare pentru suprafa\u0163a necesar\u0103, spre deosebire de retailul modern, care are formate standard.<\/strong><\/em><\/p>\n

\nMagazine \u015fi servicii noi, al\u00adte\u00adle dec\u00e2t clasicul Mega Image, \u00eencep s\u0103 populeze par\u00adterul ansamblurilor re\u00ad\u00adzi\u00ad\u00adden\u0163iale care se cons\u00adtru\u00adiesc \u00een ultima perioad\u0103 \u00een Bu\u00adcure\u015fti. Ferma Gruiu, ANA Pan, Imacoolat, Mai mult dec\u00e2t un dulce, Zoomserie sunt numai c\u00e2teva nume care schim\u00adb\u0103 fa\u0163a retailului de la parterul blocurilor.<\/p>\n

\n\u201eEste oarecum firesc s\u0103 beneficiem \u015fi de alt gen de magazine \u00een zone reziden\u0163iale, adic\u0103 magazine specializate pe anumite ca\u00adte\u00adgorii, care acoper\u0103 nevoi \u015fi ocazii de con\u00adsum zilnice, precum m\u0103cel\u0103rii, mezel\u0103rii, b\u0103\u00adc\u0103nii, coffee shops, cofet\u0103rii, patiserii, bru\u00adt\u0103rii. \u015ei \u00eenc\u0103 mai este loc pentru alte con\u00adcepte care ori nu au ap\u0103rut \u00eenc\u0103 pe pia\u0163\u0103, ori sunt \u00een faze timide de dezvoltare\u201c, spune C\u0103t\u0103lina Aldea, retail expert consultant \u015fi ma\u00adnaging partner la Aldea Consulting Vision.<\/p>\n

\nLa baza acestei noi genera\u0163ii de chiria\u015fi st\u0103, \u00een primul r\u00e2nd, nevoia de diversificare a ofer\u00adtei comerciale, aceste nume fiind fo\u00adlo\u00adsite \u015fi ca p\u00e2rghii de promovare a rezi\u00adden\u00ad\u0163ia\u00adlului \u015fi de v\u00e2nzare a locuin\u0163elor. Mai mult, ace\u015fti chiria\u015fi vin \u015fi cu o flexibilitate mai mare pentru suprafa\u0163a necesar\u0103, spre deo\u00adse\u00adbire de retailul modern, care are formate standard.<\/p>\n

\n\u201eDincolo de interesele dezvoltatorilor, exist\u0103 \u015fi un interes crescut al antre\u00adpre\u00adnorilor, care doresc s\u0103 se extind\u0103, iar zonele re\u00adziden\u0163iale sunt cea mai bun\u0103 metod\u0103 de a-\u0163i asigura un minim de vizitatori, poten\u00ad\u0163iali cum\u00adp\u0103r\u0103tori. Clar va cre\u015fte acest trend de diver\u00adsificare a spa\u0163iilor comerciale\u201c, mai spune C\u0103t\u0103lina Aldea.<\/p>\n

\nFamilia Tat, care a fondat Imacoolat, o cu\u00adr\u0103\u00ad\u0163\u0103torie-sp\u0103l\u0103torie de la zero, avea deja un spa\u0163iu \u00een zona Giule\u015fti din Bucure\u015fti c\u00e2nd a decis s\u0103 se extind\u0103 \u015fi cu un punct de co\u00adlec\u00adtare-livrare \u00een zona Militari, \u00een cadrul ansam\u00adblului reziden\u0163ial Rotar Park Residence, unde deserve\u015fte cu preponde\u00adren\u0163\u0103 locuitorii complexului.<\/p>\n

\nANA Pan este un alt nume care nu avea o prezen\u0163\u0103 semnificativ\u0103 la parterul ansamblurilor de locuin\u0163e p\u00e2n\u0103 recent, c\u00e2nd a decis s\u0103 deschid\u0103 un spa\u0163iu de 110 metri p\u0103tra\u0163i \u00een complexul Roka Residence din zona Timpuri Noi. Magazinul se al\u0103tur\u0103 celor amplasate \u00een centre comerciale \u015fi \u00een cadrul supermarketurilor Mega Image.<\/p>\n

\nTot la parterul Roka Residence, s-a des\u00ad\u00adchis recent \u015fi Ferma Gruiu, o b\u0103c\u0103nie care a luat na\u015ftere ca un business de familie \u015fi care a ales s\u0103 se mute \u00een actualul spa\u0163iu, dup\u0103 ce a func\u0163ionat mai mult\u0103 vreme viza\u00advi, tot la Timpuri Noi, pe strada Nerva Traian.<\/p>\n

\nMai mult dec\u00e2t un dulce este un busi\u00adness de la zero care \u015fi-a g\u0103sit locul \u00een Mili\u00adtari Residence. Ioana State, absolvent\u0103 de Me\u00addi\u00ad\u00adcin\u0103, a hot\u0103r\u00e2t s\u0103 duc\u0103 mai departe tradi\u0163ia familiei \u00een domeniul cofet\u0103riei \u015fi astfel \u015fi-a schimbat statutul din angajat \u00een antreprenor, deschiz\u00e2nd propria cofet\u0103rie \u00een comuna Chiajna, jude\u0163ul Ilfov, cu 40.000 de euro, la finele anului trecut. Cofet\u0103ria se afl\u0103 \u00een zona Militari Residence, \u00eentr-un cartier plin de tineri \u015fi familii, poten\u0163iali clien\u0163i deschi\u015fi s\u0103 \u00eencerce produse noi. Iar acestea sunt doar c\u00e2teva exemple.<\/p>\n

\n\u201eObserv\u0103m tot mai des \u00een ultima pe\u00adrioa\u00add\u0103 o tendin\u0163\u0103 a dezvoltatorilor de a \u00eembina spa\u0163iile reziden\u0163iale cu cele de retail, de socializare sau de activit\u0103\u0163i fizice, iar aceasta deoarece comunit\u0103\u0163ile urbane solicit\u0103 mai mult\u0103 diversitate \u00een mixul de chiria\u015fi comerciali existen\u0163i \u00een astfel de proiecte. La nivel de operare, retailerii din acest segment beneficiaz\u0103 de costuri mai reduse, dar \u015fi de mai mult\u0103 flexibilitate \u00een programul de func\u0163ionare, \u00een sensul c\u0103 nu trebuie s\u0103 se conformeze la standardul de func\u0163ionare a centrelor comerciale, de la ora 10 la ora 22, de luni p\u00e2n\u0103 duminic\u0103\u201c, spune M\u0103d\u0103lina Sava, consultant \u00een departamentul de retail al companiei CBRE Rom\u00e2nia.<\/p>\n

\nServiciile medicale, s\u0103lile de fitness sau saloanele de \u00eenfrumuse\u0163are sunt un segment de chiria\u015fi care func\u0163ioneaz\u0103 foarte bine \u00een proiectele amplasate \u00een zone dens populate, la fel ca b\u0103c\u0103niile, brut\u0103riile sau clinicile veterinare. Tot mai multe concepte de food & beverages au \u00eenceput s\u0103 testeze aceast\u0103 pia\u0163\u0103, oper\u00e2nd cafenele sau restaurante tip bistro la parterul noilor ansambluri reziden\u0163iale.<\/p>\n

\n\u201eAceast\u0103 diversitate \u00een r\u00e2ndul operatorilor comerciali amplasa\u0163i \u00een complexuri reziden\u0163iale este o urmare natural\u0103 a dezvolt\u0103rii comunit\u0103\u0163ilor \u00een marile ora\u015fe din Rom\u00e2nia, dar \u015fi a dezvolt\u0103rii retailului de ni\u015f\u0103 \u015fi a micilor antreprenori foarte pricepu\u0163i \u00een a face p\u00e2ine, cafea, gourmet food \u015fi care au nevoie de spa\u0163ii pentru a-\u015fi testa conceptele. Consider\u0103m c\u0103 este o tendin\u0163\u0103 pe care o vom observa tot mai des \u00een dezvolt\u0103rile viitoare\u201c, \u00eencheie M\u0103d\u0103lina Sava.<\/p>\n","protected":false},"excerpt":{"rendered":"

Magazine \u015fi servicii noi, al\u00adte\u00adle dec\u00e2t clasicul Mega Image, \u00eencep s\u0103 populeze par\u00adterul ansamblurilor re\u00ad\u00adzi\u00ad\u00adden\u0163iale care se cons\u00adtru\u00adiesc \u00een ultima perioad\u0103 \u00een Bu\u00adcure\u015fti. Ferma Gruiu, ANA Pan, Imacoolat, Mai mult dec\u00e2t un dulce, Zoomserie sunt numai c\u00e2teva nume care schim\u00adb\u0103 fa\u0163a retailului de la parterul blocurilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[255,9230,307,14787,7442],"class_list":["post-199267","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-antreprenori","tag-blocuri","tag-cafea","tag-chiriasi","tag-dezvoltare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199267"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199267\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}