\nMajoritatea britanicilor au un buget de 15.000 de lire pentru a-\u015fi achizi\u0163iona o ma\u015fin\u0103 \u015fi, p\u00e2n\u0103 recent, procesul propriu-zis de cump\u0103rare s-a mutat s-a mutat cu pa\u015fi mici c\u0103tre mediul online, noteaz\u0103 BBC, cit\u00e2nd datele firmei de cercetare YouGov.<\/p>\n
\n\u00cens\u0103 criza generat\u0103 de Covid a schimbat drastic modul de realizare a cump\u0103r\u0103turilor, alter\u00e2nd nu numai tipul de produse pe care oamenii sunt dispu\u015fi s\u0103 le cumpere \u00een online, ci \u015fi felul \u00een care efectueaz\u0103 achizi\u0163iile mari.<\/p>\n
\nPandemia a coincis de asemenea cu ascensiunea unui nou tip de dealer auto, precum Cazoo \u015fi Cinch, care le permit clien\u0163ilor c\u0103 achizi\u0163ioneze \u015fi s\u0103 schimbe ma\u015fini folosite prin spa\u0163iul online. \u00cenainte, cump\u0103rarea unei ma\u015fini \u00eensemna traversarea a c\u00e2teva ore de reclame, mersul la showroom-uri, testarea unor diferite modele \u015fi \u00eendurarea tacticilor folosite de reprezentan\u0163e.<\/p>\n
\n\u00cens\u0103 acele zile se apropie de final, scrie publica\u0163ia britanic\u0103. Tot mai mul\u0163i poten\u0163iali cump\u0103r\u0103tori \u00ee\u015fi desf\u0103\u015foar\u0103 activit\u0103\u0163ile de cercetare \u00een online \u015fi se decid cu privire la ceea ce doresc \u00eenainte de a se \u00eendrepta c\u0103tre reprezentan\u0163e.<\/p>\n
\n\u00cen prezent, companii precum Cinch \u015fi Cazoo reprezint\u0103 doar o frac\u0163iune \u2013 circa 2% – din lucrativa pia\u0163\u0103 a ma\u015finilor folosite, \u00eens\u0103 mul\u0163i anali\u015fti sunt de p\u0103rere c\u0103 grupurile respective vor cre\u015fte constant de-a lungul urm\u0103torilor ani.<\/p>\n
\nFirmele au fost ajutate de o cre\u015ftere a cererii \u015fi pre\u0163urilor automobilelor folosite, fenomen alimentat, \u00een principal, de penuria de microcipuri care a afectat produc\u0163ia de vehicule noi.<\/p>\n
\n\u201eAlte pie\u0163e care au \u00eenceput mai devreme tranzi\u0163ia sunt acum \u00een propor\u0163ie de 60-70% \u00een online, iar industria auto a r\u0103mas cu mult \u00een spate\u201d, spune fondatorul \u015fi CEO-ul Cazoo Alex Chesterman, not\u00e2nd \u00een acest sens sectorul turismului \u015fi industria imobiliar\u0103.<\/p>\n
\n\u00cen ultimii doi ani \u00een Regatul Unit, valoarea ma\u015finilor folosite a crescut cu aproape 57%, potrivit platformei AA Cars. Totodat\u0103, pia\u0163a a ajuns la 100 de miliarde de lire \u00een Marea Britanie \u015fi 500 de miliarde de lire \u00een Europa, adaug\u0103 Chesterman<\/p>\n
\nConform datelor companiei britanice AutoTrader, circa 72% din clien\u0163i sunt interesa\u0163i s\u0103 \u00ee\u015fi cumpere o ma\u015fin\u0103 online.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Majoritatea britanicilor au un buget de 15.000 de lire pentru a-\u015fi achizi\u0163iona o ma\u015fin\u0103 \u015fi, p\u00e2n\u0103 recent, procesul propriu-zis de cump\u0103rare s-a mutat s-a mutat cu pa\u015fi mici c\u0103tre mediul online, noteaz\u0103 BBC, cit\u00e2nd datele firmei de cercetare YouGov. \u00cens\u0103 criza generat\u0103 de Covid a schimbat drastic modul de realizare a cump\u0103r\u0103turilor, alter\u00e2nd nu numai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,16320,7251,5255,539,60],"class_list":["post-199059","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-bbc","tag-marea-britanie","tag-masini","tag-online","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199059"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/199059\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}