\nGrupul Carmistin, unul dintre principalii juc\u0103tori de pe pia\u0163a agribusiness din Rom\u00e2nia \u015fi de\u0163in\u0103torul \u201esingurii unit\u0103\u0163i locale de produc\u0163ie de pui cu autoriza\u0163ie bio”, anun\u0163\u0103 c\u0103 a lansat o nou\u0103 gam\u0103 de carne de pui bio, sub brandul La Provincia.<\/p>\n
\nLansarea gamei \u201ePuiul Bio\u201d a venit \u00een urma efectu\u0103rii unui studiu online derulat \u00een martie 2021 \u00eempreun\u0103 cu iSense Solutions pe un e\u015fantion de 800 de persoane din mediul urban. Peste 50% dintre persoanele chestionate au subliniat nevoia de a g\u0103si pe pia\u0163a din Rom\u00e2nia produse din carne de pui bio. \u201eConsumatorii c\u0103rora ne adres\u0103m sunt cei care sunt orienta\u0163i spre un stil de via\u0163\u0103 echilibrat, care la cump\u0103r\u0103turi fac alegeri stricte, aliniate cu principiile unei alimenta\u0163ii s\u0103n\u0103toase\u201d, afirm\u0103 Ligia Sm\u0103du, marketing manager Grup Carmistin. Noua gam\u0103 va comercializa pui crescu\u0163i tradi\u0163ional, \u00een aer liber, \u00een spa\u0163ii de minimum 4 mp pentru fiecare pas\u0103re, \u015fi hr\u0103ni\u0163i doar cu cereale organice. Compania inten\u0163ioneaz\u0103 s\u0103 listeze noua gam\u0103 \u00een toate lan\u0163urile de retail din Rom\u00e2nia, \u00eencep\u00e2nd cu Lidl, unde produsele vor fi disponibile din acest weekend.<\/p>\n
\nPotrivit reprezentan\u0163ilor Carmistin, la nivelul grupului, lansarea noii game \u201eface parte din linia strategic\u0103 de produc\u0163ie a hranei s\u0103n\u0103toase prin procese sustenabile, conduse \u00een corelare cu diminuarea emisiilor de carbon\u201d. Mare parte dintre terenurile cultivate, pe care compania \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea, sunt deja convertite \u00een culturi bio, \u00eentre\u0163inute cu sisteme moderne de iriga\u0163ie. \u201eF\u0103r\u0103 investi\u0163ii majore, companiile rom\u00e2ne\u015fti nu \u00ee\u015fi vor putea asigura competitivitatea fa\u0163\u0103 de concuren\u0163a interna\u0163ional\u0103 \u015fi nu vor putea implementa politici sustenabile de dezvoltare\u201d, sunt de p\u0103rere reprezentan\u0163ii businessului.<\/p>\n
\u00cenfiin\u0163at \u00een anul 2000 de familia Paraschiv, Grupul Carmistin este unul dintre cei mai mari juc\u0103tori de pe pia\u0163a agribusiness \u015fi de procesare a c\u0103rnii din Rom\u00e2nia. Totodat\u0103, este unul dintre pu\u0163inele holdinguri agricole care integreaz\u0103 \u00een propor\u0163ie de 90% lan\u0163ul de produc\u0163ie agrozootehnic, \u00eencep\u00e2nd de la cultivarea cerealelor, produc\u0163ia de furaj, cre\u015fterea animalelor, p\u00e2n\u0103 la produc\u0163ie, procesare \u015fi distribu\u0163ie de produse \u015fi preparate din carne.<\/p>\n","protected":false},"excerpt":{"rendered":"
Grupul Carmistin, unul dintre principalii juc\u0103tori de pe pia\u0163a agribusiness din Rom\u00e2nia \u015fi de\u0163in\u0103torul \u201esingurii unit\u0103\u0163i locale de produc\u0163ie de pui cu autoriza\u0163ie bio”, anun\u0163\u0103 c\u0103 a lansat o nou\u0103 gam\u0103 de carne de pui bio, sub brandul La Provincia. Lansarea gamei \u201ePuiul Bio\u201d a venit \u00een urma efectu\u0103rii unui studiu online derulat \u00een martie […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[467,47,259],"class_list":["post-198998","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-grup","tag-lansare","tag-productie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198998"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198998\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}