{"id":198985,"date":"2021-11-18T14:44:56","date_gmt":"2021-11-18T14:44:56","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198985"},"modified":"2021-11-18T14:44:56","modified_gmt":"2021-11-18T14:44:56","slug":"profi-a-ajuns-la-100-de-magazine-care-functioneaza-dupa-conceptul-noul-profi-la-doar-un-an-dupa-inaugurarea-primului-astfel-de-magazin-la-ploiesti-urmatorul-pas-este-digitalizarea","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198985","title":{"rendered":"Profi a ajuns la 100 de magazine care func\u0163ioneaz\u0103 dup\u0103 conceptul Noul Profi, la doar un an dup\u0103 inaugurarea primului astfel de magazin, la Ploie\u015fti. Urm\u0103torul pas este digitalizarea"},"content":{"rendered":"<p>\n<strong>Modelul Noul Profi se prezint\u0103 \u00een patru formate: Super (magazinul cu cea mai mare suprafa\u0163\u0103 de v\u00e2nz\u0103ri \u015fi sortimentul cel mai larg), City (magazinul din proximitatea casei), ProfiGo (magazinul convenience, pentru cump\u0103r\u0103turi rapide, de necesitate) \u015fi Loco (magazinul din afara marilor aglomer\u0103ri urbane). @ Anul urm\u0103tor, Profi urmeaz\u0103 s\u0103 implementeze livrarea la domiciliu&nbsp;\u015fi alte forme de&nbsp;e-commerce.<\/strong><\/p>\n<p>\nRetailerul Profi, controlat de fondul de invest\u0163ii Mid Europa Partners, a atins pragul de 100 de magazine care func\u0163ioneaz\u0103 dup\u0103 conceptul Noul Profi, dup\u0103 doar un an de la deschiderea primului magazin de acest fel, la Ploie\u015fti, iar urm\u0103torul pas este digitalizarea.<\/p>\n<p>\n\u201e\u00cen 2021, am \u00eenceput s\u0103 revolu\u0163ion\u0103m felul \u00een care arat\u0103 magazinele noastre \u015fi senza\u0163ia pe care o transmit, introduc\u00e2nd conceptul Noul Profi \u015fi cump\u0103r\u0103turile convenience. \u00cen 2022, vom continua s\u0103 multiplic\u0103m \u00een mas\u0103 acest model, totodat\u0103 duc\u00e2nd revolu\u0163ia \u015fi \u00een interiorul Profi prin digitalizare \u015fi un mare num\u0103r de programe, inclusiv prin utilizarea inteligen\u0163ei artificiale \u00een beneficiul clien\u0163ilor no\u015ftri\u201d, a declarat Pawel Musial, CEO al Profi.<\/p>\n<p>\nModelul Noul Profi se prezint\u0103 \u00een patru formate: Super (magazinul cu cea mai mare suprafa\u0163\u0103 de v\u00e2nz\u0103ri \u015fi sortimentul cel mai larg), City (magazinul din proximitatea casei), ProfiGo (magazinul convenience, pentru cump\u0103r\u0103turi rapide, de necesitate) \u015fi Loco (magazinul din afara marilor aglomer\u0103ri urbane).<\/p>\n<p>\nAcesta din urm\u0103, explic\u0103 reprezentan\u0163ii Profi, este un format care se adreseaz\u0103 zonelor rurale \u015fi care ofer\u0103 acces la produsele locale.<\/p>\n<p>\n\u00cen urma implement\u0103rii acestui concept la nivelul lan\u0163ului de magazine, v\u00e2nz\u0103rile au crescut, men\u0163ioneaz\u0103 oficialii retailerului.<\/p>\n<p>\nAstfel, adaug\u0103 ace\u015ftia, s-a luat decizia de a continua cu investi\u0163ii masive \u00een cre\u015fterea companiei \u015fi, totodat\u0103, de a desena o nou\u0103 traiectorie pentru dezvoltarea Profi. \u00cen acest sens, Pawel Musial sus\u0163ine c\u0103 expansiunea se va face&nbsp;\u015fi de acum \u00eenainte \u00eentr-un ritm sus\u0163inut, dar num\u0103rul de magazine noi se va mai tempera, urm\u00e2nd ca num\u0103rul de magazine existente s\u0103 fie remodelate.<\/p>\n<p>\n\u201eZone&nbsp;Fiigo \u00ee\u015fi vor g\u0103si locul \u00een toate magazinele noi sau remodelate, astfel \u00eenc\u00e2t, \u00een drumul lor spre sau dinspre lucru, sau dac\u0103 au uitat s\u0103 cumpere ceva, oamenii s\u0103 aib\u0103 unde veni ca s\u0103-\u015fi completeze cump\u0103r\u0103turile. Trebuie remarcat c\u0103 remodelarea unui astfel de magazin necesit\u0103 un volum de investi\u0163ii comparabil cu cel necesar pentru deschiderea unui magazin nou\u201d, a mai spus CEO al Profi.<\/p>\n<p>\n\u00cen 2022, pe l\u00e2ng\u0103 remodel\u0103rile la nivelul magazinelor offline, Profi anun\u0163\u0103 c\u0103 va lucra \u015fi la o nou\u0103 \u00eenf\u0103\u0163i\u015fare digital\u0103, cu un website ref\u0103cut \u015fi cu un program de loializare digitalizat.<\/p>\n<p>\nTotodat\u0103, anul viitor retailerul va implementa livrarea la domiciliu&nbsp;\u015fi alte forme de&nbsp;e-commerce.<\/p>\n<p>\nProfi are peste 1.500 de magazine offline \u00een Rom\u00e2nia, dintre care 600 sunt administrate de antreprenori parteneri \u015fi circa 25.000 de angaja\u0163i \u00een peste 700 de localit\u0103\u0163i.<\/p>\n<p>\n\u00cen 2020, retailerul a ob\u0163inut o cifr\u0103 de afaceri de 8,8 mld. lei, cu 22% mai mult fa\u0163\u0103 de anul anterior.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelul Noul Profi se prezint\u0103 \u00een patru formate: Super (magazinul cu cea mai mare suprafa\u0163\u0103 de v\u00e2nz\u0103ri \u015fi sortimentul cel mai larg), City (magazinul din proximitatea casei), ProfiGo (magazinul convenience, pentru cump\u0103r\u0103turi rapide, de necesitate) \u015fi Loco (magazinul din afara marilor aglomer\u0103ri urbane). @ Anul urm\u0103tor, Profi urmeaz\u0103 s\u0103 implementeze livrarea la domiciliu&nbsp;\u015fi alte forme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9734,17331,10128,8301,387,8733],"class_list":["post-198985","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-concept","tag-functionare","tag-inaugurare","tag-magazin","tag-magazine","tag-ploiesti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198985"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198985\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}