{"id":198972,"date":"2021-11-17T19:10:11","date_gmt":"2021-11-17T19:10:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198972"},"modified":"2021-11-17T19:10:11","modified_gmt":"2021-11-17T19:10:11","slug":"surpriza-unul-dintre-cele-mai-cunoscute-lanturi-de-magazine-din-romania-a-anuntat-ca-inchide","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198972","title":{"rendered":"Surpriz\u0103: Unul dintre cele mai cunoscute lan\u0163uri de magazine din Rom\u00e2nia a anun\u0163at c\u0103 \u00eenchide"},"content":{"rendered":"<p>\n<span style=\"font-size: 12px;\">Intersport, unul dintre principalii juc\u0103tori de pe pia\u0163a de echipamente sportive din Rom\u00e2nia, a \u00eenchis magazinul din zona Unirii din Capital\u0103, singura unitate stradal\u0103 din re\u0163ea, conform datelor ZF.<\/span><\/p>\n<p>\nDecizia de a \u00eenchide acest spa\u0163iu a venit \u00een contextul pandemiei de COVID-19, care a schimbat comporta\u00admentul de consum \u015fi a redus traficul pietonal din anumite zone. Totu\u015fi, oficialii companiei declarau \u00eenc\u0103 din 2019 c\u0103 \u201eacesta nu e \u00een topul maga\u00adzinelor din Bucure\u015fti, av\u00e2nd afaceri de sub 1 mil. euro. Bucure\u015ftiul d\u0103 primele dou\u0103 magazine din \u0163ar\u0103, este vorba de unit\u0103\u0163ile din B\u0103neasa Shopping City \u015fi AFI Cotroceni.\u201c<\/p>\n<p>\nIntersport de\u0163ine magazine \u00een centre comerciale \u015fi malluri, acesta fiind de altfel modelul practicat de cei mai mul\u0163i juc\u0103tori din domeniul modei &#8211; indiferent de segmentele sale. De ce? Pentru c\u0103 rom\u00e2nii, ca de altfel locuitorii din toate \u0163\u0103rile din regiune, prefer\u0103 s\u0103 mearg\u0103 la mall, unde au \u015fi locuri de parcare, dar \u015fi o varietate de branduri \u015fi de servicii adi\u0163ionale.<\/p>\n<p>\nRetailerul de echipamente sportive Intersport mai avea la jum\u0103tatea acestui an 33 de magazine \u00een Rom\u00e2nia, cu unul mai pu\u0163in dec\u00e2t la final de 2020. Brandul este adus pe plan local \u00een sistem de franciz\u0103 de c\u0103tre grupul elen Fourlis, care are Intersport \u015fi \u00een Grecia (54 de unit\u0103\u0163i), Bulgaria (9), Cipru (6) \u015fi Turcia (13). Acestora li se adaug\u0103 opera\u0163iunile online, existente \u00een toate \u0163\u0103rile.<\/p>\n<p>\n\u00cen primele \u015fase luni din 2021 doar un singur magazin offline Intersport a fost deschis \u00een aceste \u0163\u0103ri, e vorba de o unitate la Salonic, potrivit datelor Fourlis. Grupul dezvolt\u0103 pe l\u00e2ng\u0103 Intersport \u015fi franciza Ikea \u00een Grecia, Cipru \u015fi Bulgaria, dar \u015fi brandul The Athlete\u00eds Foot \u00een Grecia \u015fi Turcia. Acesta urma s\u0103 fie adus \u015fi \u00een Rom\u00e2nia, dar a venit pandemia.<\/p>\n<p>\nPe pia\u0163a local\u0103, grecii de la Fourlis au fost anterior \u015fi distribuitorii produselor Samsung, \u00eenainte ca gigantul sud-coreean s\u0103 intre direct \u00een Rom\u00e2nia.<\/p>\n<p>\nBusinessul era integral operat prin compania Genco Trade, care acum se ocup\u0103 s\u0103 administreze doar Intersport, brand prezent local din 2004. Aceast\u0103 companie a avut afaceri de 160,7 mil. lei (33 mil. euro) \u00een 2020, \u00een sc\u0103dere cu 24% fa\u0163\u0103 de ultimul an de dinainte de pandemie.<\/p>\n<p>\nPia\u0163a local\u0103 de echipamente sportive, evaluat\u0103 la circa 600 mil. euro, este \u00eemp\u0103r\u0163it\u0103 de juc\u0103torii specializa\u0163i precum Hervis, Intersport, Sportisimo \u015fi Decathlon, cu magazinele mobobrand \u00f1 Adidas, Nike -, cu cele online \u015fi cu lan\u0163urile de hipermarketuri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intersport, unul dintre principalii juc\u0103tori de pe pia\u0163a de echipamente sportive din Rom\u00e2nia, a \u00eenchis magazinul din zona Unirii din Capital\u0103, singura unitate stradal\u0103 din re\u0163ea, conform datelor ZF. Decizia de a \u00eenchide acest spa\u0163iu a venit \u00een contextul pandemiei de COVID-19, care a schimbat comporta\u00admentul de consum \u015fi a redus traficul pietonal din anumite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22711,8826,387,9730,12161,14979],"class_list":["post-198972","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-echipamente-sportive","tag-intersport","tag-magazine","tag-retailer","tag-stradal","tag-unirii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198972"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198972\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}