{"id":198935,"date":"2021-11-16T10:32:27","date_gmt":"2021-11-16T10:32:27","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198935"},"modified":"2021-11-16T10:32:27","modified_gmt":"2021-11-16T10:32:27","slug":"o-companie-merge-contra-timpurilor-sii-vrea-sa-deschida-magazine-fizice-cand-toata-lumea-se-concentreaza-pe-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198935","title":{"rendered":"O companie merge contra timpurilor \u015fii vrea sa deschid\u0103 magazine fizice c\u00e2nd toat\u0103 lumea se concentreaz\u0103 pe online"},"content":{"rendered":"

\nCompania rom\u00e2neasc\u0103 Lila Rossa, \u00eenfiin\u0163at\u0103 \u00een 2008, activ\u0103 \u00een domeniul produselor \u015fi serviciilor din industria frumuse\u0163ii, pariaz\u0103 at\u00e2t pe extinderea \u00een mediul offline, dar \u015fi \u00een cel online. astfel, lila Rossa sper\u0103 s\u0103 ajung\u0103 la o re\u0163ea de \u015fapte magazine fizice, s\u0103 \u00eenceaP\u0102 activitatea pe platforma eMAG Marketplace din Ungaria, dar \u015fi s\u0103 \u00eenregistreze o cre\u015ftere de aproximativ 20% la nivelul cifrei de afaceri, adic\u0103 s\u0103 dep\u0103\u015feasc\u0103 pragul de 6 milioane de euro. \u015ei toate p\u00e2n\u0103 la finalul acestui an.<\/strong><\/p>\n

\nP\u00e2n\u0103 la sf\u00e2r\u015fitul acestui an vrem s\u0103 mai deschidem trei magazine fizice \u015fi s\u0103 list\u0103m c\u00e2t mai multe produse pe platforma eMAG Marketplace. Cred c\u0103 la \u00eenceputul anului urm\u0103tor vom intra pe pia\u0163a din Ungaria, prin platforma eMAG Marketplace. Noi \u00eencerc\u0103m s\u0103 automatiz\u0103m toate procesele \u015fi toat\u0103 leg\u0103tura cu eMag \u015fi, \u00een momentul, acesta se lucreaz\u0103 intens la integrarea cu eMag \u00een Ungaria, urm\u00e2nd ca apoi s\u0103 facem pasul spre pia\u0163a din Bugaria, tot prin plaforma eMAG Marketplace\u201d, a spus \u00een cadru emisiunii ZF Ecosistemul Marketplace Bogdan Ene, marketing manager \u00een cadrul companiei Lila Rossa.<\/p>\n

\nFirma produce \u015fi comercializeaz\u0103 produse pentru manichiur\u0103, pedichiur\u0103, coafur\u0103 \u015fi frizerie, cosmetic\u0103, aparatur\u0103 \u015fi mobilier pentru saloane de \u00eenfrumuse\u0163are. \u00cen 2020, compania rom\u00e2neasc\u0103 a \u00eenregistrat afaceri de peste 5,2 milioane de euro \u00een 2020, \u00een u\u015foar\u0103 cre\u015ftere fa\u0163\u0103 de anul precedent, iar pentru anul \u00een curs reprezenta\u0163ii Lila Rossa vizeaz\u0103 un plus de circa 20%, ceea ce \u00eenseamn\u0103 peste 6,2 milioane de euro.<\/p>\n

\n\u201eAnul trecut, compania a \u00eenregistrat afaceri de 5,24 mil. euro, \u00een cre\u015ftere u\u015foar\u0103 fa\u0163\u0103 de anul 2019, iar anul acesta avem ca obiectiv o cre\u015ftere de aproximativ 20% a cifrei de afaceri.\u201d Compania de\u0163ine \u00een prezent patru magazine fizice \u00een diferite centre comerciale din Bucure\u015fti \u015fi este activ\u0103 \u015fi \u00een mediul oline printr-un site propriu \u015fi dar \u015fi pe platforma eMAG Maketplace. \u201eP\u00e2n\u0103 \u00een anul 2019, ne-am concentrat preponderent pe v\u00e2nz\u0103rile B2B \u2013 c\u0103tre reselleri activi at\u00e2t pe pia\u0163a din Rom\u00e2nia, c\u00e2t \u015fi la nivel european. Dar de aproximativ de doi ani am \u00eenceput v\u00e2nz\u0103rile \u00een segmentul B2C \u015fi viz\u0103m \u015fi clien\u0163ii finali. Noi pl\u0103nuiam de c\u00e2\u0163iva ani s\u0103 intr\u0103m \u015fi pe acest segment, dar pandemia ne-a for\u0163at oarecum s\u0103 gr\u0103bim lucrurile.\u201d Investi\u0163ia \u00een logistic\u0103 \u015fi \u00een site-ul propriu a fost de aproximativ 4 milioane de euro. Lila Rossa, companie \u00eenfiin\u0163at\u0103 \u00een 2008, are \u00een portofoliul de produse aproximativ 8.000 de articole \u015fi produse de \u00eenfrumuse\u0163are, oj\u0103 pentru manichiur\u0103 \u2013 pedichiur\u0103, dar \u015fi mobilier \u015fi aparate pentru saloanele de profil, iar pe platforma eMAG Marketplace are listate \u00een prezent circa 4.500 dintre acestea.<\/p>\n

\n\u201e\u00cen propor\u0163ie de 90% comercializ\u0103m produse pentru manichiur\u0103 \u2013 pedichiur\u0103, iar restul de 10% sunt produse de frizerie, cosmetic\u0103, aparatur\u0103 \u015fi mobilier pentru saloane de \u00eenfrumuse\u0163are. De la lun\u0103 la lun\u0103 extindem portofoliul de produse de pe platforma Marketplace. \u00cen momentul de fa\u0163\u0103, vindem \u00een Rom\u00e2nia \u015fi pe pia\u0163a din Europa – vindem B2B c\u0103tre clien\u0163i din Spania, Italia, Grecia\u201d, a mai spus Bogdan Ene. El a ad\u0103ugat c\u0103 \u00een 2020, av\u00e2nd contextul pandemic care a \u00eempins oamenii s\u0103 interac\u0163ioneze c\u00e2t mai mult \u00een mediul online, prin diferitele platforme \u2013 Zoom, Teams, Google Meeting \u015fi altele \u2013, clientele au achizi\u0163ionat oje \u00een culori vii, puternice, dar \u015fi gene false sau produse de epilat. De asemenea, aproximativ 40% din cifra de afaceri de peste 5,2 milioane de euro \u00eenregistrat\u0103 de compania rom\u00e2neasc\u0103 \u00een 2020, adic\u0103 pu\u0163in peste 2 milioane de euro au fost genera\u0163i de v\u00e2nz\u0103rile online, din care 15% reprezint\u0103 v\u00e2nz\u0103rile \u00eenregistrate pe platforma eMAG Marketplace, iar 60% de mediul offline. Lila Rossa a \u00eenceput \u015fi activitatea de produc\u0163ie \u00een urm\u0103 cu trei ani, astfel c\u0103 \u00een prezent produce \u00eentr-o fabric\u0103 din Afuma\u0163i, Ilfov, anumite game de oje \u015fi lichide preg\u0103titoare pentru manichiur\u0103 \u015fi pedichiur\u0103, produse care ajung \u015fi peste grani\u0163ele Rom\u00e2niei.<\/p>\n

\n

\n\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Compania rom\u00e2neasc\u0103 Lila Rossa, \u00eenfiin\u0163at\u0103 \u00een 2008, activ\u0103 \u00een domeniul produselor \u015fi serviciilor din industria frumuse\u0163ii, pariaz\u0103 at\u00e2t pe extinderea \u00een mediul offline, dar \u015fi \u00een cel online. astfel, lila Rossa sper\u0103 s\u0103 ajung\u0103 la o re\u0163ea de \u015fapte magazine fizice, s\u0103 \u00eenceaP\u0102 activitatea pe platforma eMAG Marketplace din Ungaria, dar \u015fi s\u0103 \u00eenregistreze o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[50299,388,16563,59,50298,387,7178,450,46919],"class_list":["post-198935","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-bogdan-ene","tag-cifra-de-afaceri","tag-comercializare","tag-emag","tag-lila-rossa","tag-magazine","tag-marketing","tag-platforma","tag-zf-ecosistemul-marketplace"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198935"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198935\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}