\nFie c\u0103 sunt dezastre care se petrec, pentru moment, numai \u00een filme \u015fi seriale, fie c\u0103 sunt unele reale, mult\u0103 lume dore\u015fte s\u0103 fie preg\u0103tit\u0103 pentru orice eventualitate. Ca atare, se caut\u0103 truse de supravie\u0163uire care con\u0163in tot felul de obiecte necesare, de la lope\u0163i la medicamente, dar care trebuie s\u0103 mai \u00eendeplineasc\u0103 o condi\u0163ie: s\u0103 arate bine.<\/p>\n
\nOrganiza\u0163iilor guvernamentale din SUA \u015fi celor nonprofit precum Crucea Ro\u015fie li s-au ad\u0103ugat astfel companii care \u00eencearc\u0103 s\u0103 scoat\u0103 profit din preg\u0103tirea popula\u0163iei pentru dezastre, scrie New York Times. Acestea din urm\u0103 sunt atrase de interesul \u00een cre\u015ftere al oamenilor care doresc s\u0103 fie gata pentru calamit\u0103\u0163ile provocate de schimb\u0103rile climatice, de exemplu. Dac\u0103 \u00een trecut, companiile care comercializeaz\u0103 truse de supravie\u0163uire aveau drept clien\u0163i fo\u015fti militari ori persoane preocupate de supravie\u0163uire \u00een orice condi\u0163ii, cele mai nou ap\u0103rute se adreseaz\u0103 publicului larg, a\u015fa cum o arat\u0103 materialele de marketing, \u00een care apar persoane c\u0103rora le place s\u0103 petreac\u0103 timp \u00een natur\u0103.<\/p>\n
\nPrintre ofertan\u0163ii de truse de supravie\u0163uire de tip nou se num\u0103r\u0103 Judy sau Preppi, care acord\u0103 o mare aten\u0163ie aspectului produselor lor pentru clien\u0163ii care nu vor s\u0103 renun\u0163e la elegan\u0163\u0103 \u00een niciun caz. Ca s\u0103 atrag\u0103 lumea, aceste companii au grij\u0103 s\u0103 nu foloseasc\u0103 reclame care s\u0103 sperie publicul, cum ar fi cele care includ imagini de la dezastre, \u015fi se str\u0103duiesc s\u0103-\u015fi prezinte produsele drept prietenoase \u015fi nu intimidante.<\/p>\n
\nProdusele Judy se remarc\u0103 prin culoarea portocalie a truselor, ambalate \u00een cutii de plastic, trolere sau gen\u0163i, care con\u0163in medicamente, p\u0103turi, pache\u0163ele cu ap\u0103 de b\u0103ut, alimente, bricege, lum\u00e2n\u0103ri \u015fi lanterne, \u00een varianta simpl\u0103, iar \u00een varianta complet\u0103 includ \u015fi acumulatoare portabile, care pot fi folosite pentru \u00eenc\u0103rcat dispozitive mobile ori alimentat electrocasnice mici.<\/p>\n
\nPreppi vinde truse de supravie\u0163uire \u00een rucsacuri \u015fi gen\u0163i aspectuoase, dar \u00een acela\u015fi timp \u015fi sobre.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fie c\u0103 sunt dezastre care se petrec, pentru moment, numai \u00een filme \u015fi seriale, fie c\u0103 sunt unele reale, mult\u0103 lume dore\u015fte s\u0103 fie preg\u0103tit\u0103 pentru orice eventualitate. Ca atare, se caut\u0103 truse de supravie\u0163uire care con\u0163in tot felul de obiecte necesare, de la lope\u0163i la medicamente, dar care trebuie s\u0103 mai \u00eendeplineasc\u0103 o condi\u0163ie: […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182,512],"tags":[20559,323,12017,50254],"class_list":["post-198864","post","type-post","status-publish","format-standard","hentry","category-panorama","category-revista-bm","tag-dezastre","tag-medicamente","tag-supravietuire","tag-truse-de-supravietuire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198864"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198864\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}