\nRetailerul online de fashion Answear anun\u0163\u0103 lansarea campaniei de Black Friday, cu ocazia c\u0103reia estimeaz\u0103 o cre\u015ftere a v\u00e2nz\u0103rilor cu 30% fa\u0163\u0103 de anul anterior. <\/p>\n
\nAl doilea Black Friday din timpul pandemiei \u00eenregistreaz\u0103 schimb\u0103ri \u00een privin\u0163a comportamentului de consum, clien\u0163ii orient\u00e2ndu-se \u015fi mai mult spre shopping online. \u201eOdat\u0103 cu apari\u0163ia restric\u0163iilor se simte deja o cre\u015ftere a traficului \u015fi v\u00e2nz\u0103rilor \u00een magazinul nostru online \u015fi ne a\u015ftept\u0103m ca acestea s\u0103 se accelereze cu ocazia Black Friday. De asemenea, ne a\u015ftept\u0103m s\u0103 avem o cre\u015ftere a v\u00e2nz\u0103rilor pe categoriile destinate work from home \u2013 tricouri, haine sport, papuci de cas\u0103, halate. Estim\u0103m o cre\u015ftere cu 30% a v\u00e2nz\u0103rilor \u00een aceast\u0103 perioad\u0103 fa\u0163\u0103 de anul trecut. Baz\u00e2ndu-ne pe experien\u0163ele trecute, valoarea bonului mediu va fi undeva la 300 lei \u015fi o comand\u0103 va con\u0163ine \u00een medie \u00eentre 1 \u015fi 2 produse\u201d, spune Raluca Radu, country manager Answear Rom\u00e2nia.<\/p>\n
\nCompania a dat startul reducerilor de p\u00e2n\u0103 la 70% pe website at\u00e2t pentru brandurile proprii, c\u00e2t \u015fi pentru brandurile interna\u0163ionale din portofoliu. Produsele vizate \u00een special de reduceri sunt categoriile specifice pentru iarn\u0103 \u2013 geci, cizme, botine, pulovere, hanorace, dar \u015fi categoriile de haine sport, sneakers, rochii, tricouri, bluze, c\u0103m\u0103\u015fi, jeans \u015fi sacouri.<\/p>\n
\n\u00cen campanie sunt incluse peste 400 de branduri interna\u0163ionale, inclusiv nume nou-ad\u0103ugate, precum Chiara Ferragni, Givenchy, Isabel Marant, Fendi, Burberry, DIOR, Trussardi \u015fi Victoria Beckham. A\u015ftept\u0103rile companiei sunt ca \u00een topul v\u00e2nz\u0103rilor s\u0103 se afle brandurile Medicine, ANSWEAR, Tommy Hilfiger, Calvin Klein \u015fi Karl Lagerfel. \u201ePe de alt\u0103 parte, brandurile Dr. Marterns, Max Mara, Nissa \u015fi Pinko au \u00eenregistrat cre\u015fteri mari \u00een acest an \u015fi ne a\u015ftept\u0103m s\u0103 se afle \u015fi ele \u00een v\u00e2rful clasamentului. Ne a\u015ftept\u0103m ca cele mai v\u00e2ndute categorii de produse s\u0103 fie cele de cizme, botine, geci, paltoane, pulovere, jeans, sacouri, fiind produsele de sezon. De asemenea, dat fiind c\u0103 ne afl\u0103m \u00een perioad\u0103 de restric\u0163ii, probabil vom \u00eenregistra cre\u015fteri \u015fi pe categoriiile de tricouri, hanorace, treninguri \u015fi papuci de cas\u0103\u201d, spune Raluca Radu.<\/p>\n
\nRetailerul anun\u0163\u0103 c\u0103 cei care vor folosi aplica\u0163ia mobil\u0103 pentru achizi\u0163ii vor beneficia de o reducere suplimentar\u0103 de 10%. Campania de reduceri organizat\u0103 de companie se va \u00eentinde pe tot parcursul lunii, iar \u00een intervalul 28 \u2013 30 noiembrie se va desf\u0103\u015fura Cyber Monday.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailerul online de fashion Answear anun\u0163\u0103 lansarea campaniei de Black Friday, cu ocazia c\u0103reia estimeaz\u0103 o cre\u015ftere a v\u00e2nz\u0103rilor cu 30% fa\u0163\u0103 de anul anterior. Al doilea Black Friday din timpul pandemiei \u00eenregistreaz\u0103 schimb\u0103ri \u00een privin\u0163a comportamentului de consum, clien\u0163ii orient\u00e2ndu-se \u015fi mai mult spre shopping online. \u201eOdat\u0103 cu apari\u0163ia restric\u0163iilor se simte deja o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[25505,5260,7212],"class_list":["post-198697","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-black-friday","tag-shopping","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198697"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198697\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}