{"id":198675,"date":"2021-11-07T16:57:47","date_gmt":"2021-11-07T16:57:47","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198675"},"modified":"2021-11-07T16:57:47","modified_gmt":"2021-11-07T16:57:47","slug":"brico-depot-traficul-a-scazut-in-multe-din-magazinele-noastre-din-cauza-certificatului-verde","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198675","title":{"rendered":"Brico D\u00e9p\u00f4t: Traficul a sc\u0103zut \u00een multe din magazinele noastre din cauza certificatului verde"},"content":{"rendered":"

\n\u2666 Dac\u0103 nu pot intra \u00een magazine din cauza lipsei certificatului verde care atest\u0103 vaccinarea, clien\u0163ii pot alege comanda online cu livrarea produselor la domiciliu sau cu ridicare din zonele amenajate \u00een exteriorul acestora.<\/strong><\/p>\n

\nNum\u0103rul de clien\u0163i din magazinele Brico D\u00e9p\u00f4t a sc\u0103zut \u00een ultimele zile, de c\u00e2nd a fost im\u00adpus\u0103 prezentarea certificatului verde la intrare \u00een astfel de spa\u0163ii comerciale, \u00eens\u0103 com\u00adpa\u00adnia remarc\u0103 diferen\u0163e \u00eentre unit\u0103\u0163ile din re\u0163eaua sa.<\/p>\n

\n\u201e\u00cen contextul actual, trafi\u00adcul a sc\u0103zut \u00een multe din ma\u00adgazinele noastre, influ\u00aden\u00ad\u0163\u00e2nd \u015fi v\u00e2n\u00adz\u0103rile, \u00eens\u0103 impactul a fost diferit de la un ma\u00adgazin la altul. Pe de alt\u0103 parte, comenzile online au crescut. Trecem printr-o perioad\u0103 \u00een care e nevoie de solidaritate\u201c, spun reprezen\u00adtan\u00ad\u0163ii Brico D\u00e9p\u00f4t Rom\u00e2nia.<\/p>\n

\nDac\u0103 nu pot intra \u00een magazine din cauza lip\u00adsei certificatului verde care atest\u0103 vacci\u00adna\u00adrea, clien\u0163ii pot alege comanda online cu livra\u00adrea produ\u00adse\u00adlor la domiciliu sau cu ri\u00addi\u00adcare din zonele ame\u00adnajate \u00een exteriorul acestora.<\/p>\n

\n\u201eProdusele pentru re\u00adpa\u00adra\u00ad\u0163ii centrale ter\u00admice, insta\u00adla\u00ad\u0163ii de ap\u0103 sau \u00eenc\u0103lzire, dar \u015fi pro\u00addu\u00adsele pentru iluminat sau cele de igien\u0103 sunt \u00een topul c\u0103u\u00adt\u0103rilor\u201c, mai spun reprezentan\u0163ii Brico D\u00e9p\u00f4t pe pia\u0163a local\u0103.<\/p>\n

\nRetailerul de produse pentru \u00eem\u00adbu\u00adn\u0103\u00adt\u0103\u00ad\u0163i\u00adrea locuin\u0163ei, materia\u00adle de cons\u00adtruc\u0163ii \u015fi bricolaj Brico D\u00e9p\u00f4t, de\u00ad\u0163inut de grupul bri\u00adta\u00adnic King\u00adfisher, \u015fi-a majorat v\u00e2n\u00adz\u0103rile de pe plan lo\u00adcal cu 19,2% \u00een prima jum\u0103tate a anului 2021 fa\u00ad\u0163\u0103 de aceea\u015fi pe\u00adrioad\u0103 a anu\u00adlui trecut. La ni\u00advel de grup, \u00een aceea\u015fi perioad\u0103 v\u00e2n\u00adz\u0103\u00adrile s-au majorat cu 22,8% \u00een termeni comparabili (like-for-like), ca urmare a cre\u015fterii cererii pen\u00adtru pro\u00addusele de \u00eembun\u0103t\u0103\u0163ire a lo\u00adcuin\u0163ei pe toate canalele de v\u00e2nz\u0103ri.<\/p>\n

\nRom\u00e2nia a fost una din \u0163\u0103rile care au \u00eenregistrat o performan\u0163\u0103 ridicat\u0103, al\u0103turi de Marea Britanie, Irlanda, Fran\u0163a, Polonia \u015fi Portugalia. V\u00e2nz\u0103rile online reprezint\u0103 \u00een acest moment 19% din v\u00e2nz\u0103rile totale ale grupului.<\/p>\n

\nBrico D\u00e9p\u00f4t are \u00een Rom\u00e2nia 35 de magazine \u015fi a \u00eencheiat anul 2020 cu o cifr\u0103 de afaceri de circa 1,4 miliarde de lei, \u00een cre\u015ftere cu 64% fa\u0163\u0103 de anul precedent. Suprafa\u0163a medie a unui magazin Brico D\u00e9p\u00f4t este de 7.500 de metri p\u0103tra\u0163i.<\/p>\n

\nBritanicii au intrat pe pia\u0163a local\u0103 \u00een 2013, prin achizi\u0163ia magazinelor Bricostore, redenumite ulterior Brico D\u00e9p\u00f4t. \u00cen 2017, Kingfisher a cump\u0103rat \u015fi magazinele Praktiker de la omul de afaceri Omer Susli \u015fi le-a trecut sub acela\u015fi brand. Grupul Kingfisher de\u0163ine brandurile de magazine de bricolaj Brico D\u00e9p\u00f4t (\u00een Fran\u0163a \u015fi Rom\u00e2nia), B&Q (\u00een Anglia), Screwfix (tot \u00een Anglia) \u015fi Castorama (\u00een Fran\u0163a \u015fi Polonia).<\/p>\n

\nCertificatul verde, o norm\u0103 impus\u0103 de aproximativ dou\u0103 s\u0103pt\u0103m\u00e2ni, care restric\u0163ioneaz\u0103 accesul persoanelor nevaccinate \u00een malluri, magazine de mod\u0103 sau cosmetice, are efecte \u015fi pe pia\u0163a distribu\u0163iei de materiale de construc\u0163ii, unde retailerii de bricolaj spun c\u0103 resimt sc\u0103deri importante ale traficului de cump\u0103r\u0103tori \u015fi, implicit, ale v\u00e2nz\u0103rilor. Dedeman \u015fi Leroy Merlin sunt al\u0163i doi retaileri de profil care spuneau recent c\u0103 v\u00e2nz\u0103rile lor din magazinele fizice sunt afectate de sc\u0103derea num\u0103rului de clien\u0163i.<\/p>\n

\nAccesul \u00een magazinele de bricolaj este condi\u0163ionat de prezentarea certificatului verde, o m\u0103sur\u0103 asupra c\u0103reia nu exist\u0103 dubii, spre deosebire de accesul \u00een magazinele alimentare, fie ele hipermarketuri, supermarketuri, magazine de proximitate sau discount, care a devenit \u00een ultima perioad\u0103 un subiect de discu\u0163ie \u00een contextul \u00een care noile reguli impuse de autorit\u0103\u0163i se aplic\u0103 diferit \u00een func\u0163ie de amplasarea acestor unit\u0103\u0163i de retail \u015fi de modalitatea de acces \u00een interiorul acestora. \u00cen supermarketurile \u015fi hipermarketurile din malluri \u015fi centre comerciale, accesul se face doar pe baza unui certificat verde ce atest\u0103 vaccinarea sau trecerea prin boal\u0103. \u00cen rest, intrarea este liber\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Num\u0103rul de clien\u0163i din magazinele Brico D\u00e9p\u00f4t a sc\u0103zut \u00een ultimele zile, de c\u00e2nd a fost im\u00adpus\u0103 prezentarea certificatului verde la intrare \u00een astfel de spa\u0163ii comerciale, \u00eens\u0103 com\u00adpa\u00adnia remarc\u0103 diferen\u0163e \u00eentre unit\u0103\u0163ile din re\u0163eaua sa.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[24812,387,7663],"class_list":["post-198675","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cauza","tag-magazine","tag-trafic"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198675"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198675\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}