{"id":198619,"date":"2021-11-05T12:50:32","date_gmt":"2021-11-05T12:50:32","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198619"},"modified":"2021-11-05T12:50:32","modified_gmt":"2021-11-05T12:50:32","slug":"saptamana-nationala-a-testarii-consumului-personal-de-alcool","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198619","title":{"rendered":"S\u0103pt\u0103m\u00e2na Na\u0163ional\u0103 a Test\u0103rii Consumului Personal de Alcool"},"content":{"rendered":"<div>\n<p>\n<strong><span style=\"font-size:14px;\"><span style=\"color:#ffffff;\"><span style=\"background-color:#800080;\">HEINEKEN Rom\u00e2nia<\/span><\/span><\/span><\/strong><\/p>\n<\/div>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5538\/20308173\/2\/heineken.jpg?height=500&#038;width=150\" style=\"width: 150px; height: 500px; margin: 10px; float: left;\" \/>Motiva\u0163ie: <\/strong>HEINEKEN se implic\u0103 ferm pMentru combaterea consumului nociv de alcool \u015fi, \u00een toate \u0163\u0103rile unde are opera\u0163iuni, dezvolt\u0103 parteneriate locale pentru a adresa provocarea reprezentat\u0103 de consumul nociv de alcool. Promovarea unui consum moderat de alcool este unul dintre pilonii de baz\u0103 ai strategiei globale \u201eBrew a Better World 2030\u201d, reconfirmat\u0103 anul acesta printr-un nou set de obiective: promovarea parteneriatelor pentru a reduce consumul riscant de alcool, \u00een toate \u0163\u0103rile \u00een care compania opereaz\u0103; atingerea unui miliard de consumatori cu mesaje de consum responsabil \u015fi angajamentul ca 10% din bugetul de media al m\u0103rcii Heineken s\u0103 fie dedicat consumului responsabil. De asemenea, compania s-a angajat s\u0103 ofere cel pu\u0163in dou\u0103 op\u0163iuni de b\u0103uturi cu zero alcool, \u00een majoritatea \u0163\u0103rilor, p\u00e2n\u0103 \u00een 2023, \u00een pia\u0163a local\u0103 portofoliul companiei incluz\u00e2nd \u015fapte op\u0163iuni f\u0103r\u0103 alcool.<\/p>\n<p>\n\u00cen Rom\u00e2nia, angajamentul companiei privind combaterea consumului nociv de alcool se reflect\u0103, la nivelul componentei de sustenabilitate \u015fi comunicare corporativ\u0103, prin parteneriatul cu ALIAT (Asocia\u0163ia pentru Lupta \u00cempotriva Alcoolismului \u015fi Toxicomaniilor), al\u0103turi de care a dezvoltat \u201eAlcohelp\u201d, singurul program din \u0163ar\u0103 compus din mai multe tipuri de interven\u0163ie \u00een domeniul consumului problematic de alcool.<\/p>\n<p>\nPe l\u00e2ng\u0103 platforma online \u015fi aplica\u0163ia&nbsp; \u201eAlcohelp\u201d, linia \u201eAlcoline\u201d, \u015fi numeroase ac\u0163iuni de prevenire, \u00eencep\u00e2nd cu 2019, sub egida acestui parteneriat este organizat\u0103 o campanie de screening na\u0163ional pentru evaluarea consumului personal de alcool al popula\u0163iei, \u201eZiua Na\u0163ional\u0103 a Test\u0103rii Consumului de Alcool\u201d. Proiectul vizeaz\u0103 cre\u015fterea gradului de informare \u015fi con\u015ftientizare cu privire la consumul nociv de alcool. Obiectivul principal al proiectului&nbsp; \u201eS\u0103pt\u0103m\u00e2na Na\u0163ional\u0103 a Test\u0103rii Consumului Personal de Alcool 2021\u201d a fost dep\u0103\u015firea num\u0103rului de chestionare AUDIT completate la edi\u0163ia anterioar\u0103.<\/p>\n<hr \/>\n<p>\n<strong>Descrierea proiectului: <\/strong>\u00cen 2021, la cea de-a doua edi\u0163ie, ini\u0163iativa a fost reg\u00e2ndit\u0103 \u015fi transformat\u0103, cu o mecanic\u0103 de implicare a publicului online, pe platforma www.saptamanaaudit.ro, fiind lansat\u0103 \u015fi o campanie de comunicare adaptat\u0103 noului format. Edi\u0163ia s-a derulat \u00een perioada 5-11 iulie 2021, ocazie cu care cei interesa\u0163i au avut posibilitatea s\u0103 completeze online chestionarul AUDIT, instrument pentru evaluarea \u015fi diagnosticarea timpurie a consumului de alcool riscant, dezvoltat de OMS \u015fi utilizat \u00een peste 190 de \u0163\u0103ri.<\/p>\n<p>\nPe parcursul \u00eentregii s\u0103pt\u0103m\u00e2ni, au fost completate peste 14.000 de chestionare, contribuind astfel la cre\u015fterea gradului de con\u015ftientizare cu privire la consumul personal \u015fi consecin\u0163ele nocive ale consumului excesiv. Totodat\u0103, \u00een aceast\u0103 var\u0103, o Caravan\u0103 Alcohelp, desf\u0103\u015furat\u0103 \u00een parteneriat cu ALIAT, a poposit o s\u0103pt\u0103m\u00e2n\u0103 la Constan\u0163a, cu scopul de a oferi informa\u0163ii despre consumul responsabil \u015fi moderat de alcool. Al\u0103turi de Prim\u0103ria Constan\u0163a \u015fi Poli\u0163ia Rom\u00e2n\u0103, a fost derulat\u0103 \u015fi o campanie \u00een cadrul c\u0103reia un echipaj al Poli\u0163iei a oprit \u015foferii \u00een trafic, pe trei mari artere din ora\u015ful Constan\u0163a, pentru a le oferi flutura\u015fi cu informa\u0163ii privind consumul responsabil, iar o echip\u0103 de promoteri ai m\u0103rcii Heineken 0.0 a oferit \u015foferilor doze de Heineken 0.0 rece.<\/p>\n<hr \/>\n<p>\n<strong>Rezultate: <\/strong>Proiectul a reu\u015fit s\u0103 dep\u0103\u015feasc\u0103 \u0163inta de 14.000 de chestionare AUDIT completate, ating\u00e2ndu-\u015fi obiectivul principal pentru 2021. \u015ei de aceast\u0103 dat\u0103, proiectul a beneficiat de parteneriate importante cu autorit\u0103\u0163i publice (Ministerul S\u0103n\u0103t\u0103\u0163ii, INSP, ASSMB), dar \u015fi de sus\u0163inerea partenerilor priva\u0163i \u00een demersurile de comunicare (Libr\u0103riile C\u0103rture\u015fti). Campania digital\u0103 derulat\u0103 \u00een \u201eS\u0103pt\u0103m\u00e2na Test\u0103rii Na\u0163ionale\u201d a generat peste 9,8 milioane de impresii. Acoperirea \u00een presa local\u0103 \u015fi na\u0163ional\u0103, cu un reach de peste 1,33 milioane, a fost \u00een totalitate organic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HEINEKEN Rom\u00e2nia &nbsp; Motiva\u0163ie: HEINEKEN se implic\u0103 ferm pMentru combaterea consumului nociv de alcool \u015fi, \u00een toate \u0163\u0103rile unde are opera\u0163iuni, dezvolt\u0103 parteneriate locale pentru a adresa provocarea reprezentat\u0103 de consumul nociv de alcool. Promovarea unui consum moderat de alcool este unul dintre pilonii de baz\u0103 ai strategiei globale \u201eBrew a Better World 2030\u201d, reconfirmat\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[8362,7213,50106,7902,20069,50194],"class_list":["post-198619","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-bauturi","tag-bere","tag-crs-2021","tag-heineken-romania","tag-responsabilitate","tag-saptamana-nationala-a-testarii-consumului-personal-de-alcool"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198619"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198619\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}