{"id":198618,"date":"2021-11-05T12:50:00","date_gmt":"2021-11-05T12:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198618"},"modified":"2021-11-05T12:50:00","modified_gmt":"2021-11-05T12:50:00","slug":"manualul-apei","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198618","title":{"rendered":"Manualul Apei"},"content":{"rendered":"

\nApa Nova<\/span><\/span><\/span><\/strong><\/p>\n

\n <\/p>\n

\n\"\"Motiva\u0163ie: <\/strong>\u201eManualul Apei\u201d a venit \u00een \u00eent\u00e2mpinarea p\u0103rin\u0163ilor, profesorilor, dar mai ales a elevilor, \u00een contextul actual, care a schimbat modul \u00een care privim \u015fi acces\u0103m educa\u0163ia, \u00een care oamenii au \u00een\u0163eles c\u0103 internetul este \u015fi un mijloc de \u00eenv\u0103\u0163are, nu doar divertisment, iar platformele digitale \u015fi materialele online de \u00eenv\u0103\u0163are au devenit suporturi principale de transmitere a cuno\u015ftin\u0163elor, explic\u0103 Ramona Dumitru, director de comunicare & public affairs la Apa Nova.<\/p>\n

\n

\nDescrierea proiectului: <\/strong>Apa Nova a lansat \u00een perioada 27 octombrie 2020 \u2013 14 decembrie 2020 programul pentru copii \u201eManualul Apei\u201d \u2013 o platform\u0103 educa\u0163ional\u0103 online, cu patru lec\u0163ii video interactive despre traseul pe care \u00eel parcurge apa de la r\u00e2u p\u00e2n\u0103 la robinet \u015fi despre procesele de captare, tratare \u015fi distribu\u0163ie.<\/p>\n

\nProiectul a fost dezvoltat \u015fi lansat de c\u0103tre Apa Nova \u00een jurul principiilor conceptului revolu\u0163ionar edutainment, av\u00e2nd \u00een minte elevii care pot astfel s\u0103 \u00eenve\u0163e cu ajutorul materialelor interactive, ad\u0103ug\u00e2nd \u015fi elemente de gamification, prin care s-a urm\u0103rit r\u0103spl\u0103tirea aten\u0163iei dedicate actului \u00eenv\u0103\u0163\u0103rii. \u00cen aceast\u0103 manier\u0103, compania a reu\u015fit crearea uneia dintre cele mai de succes platforme de acest gen, destinate elevilor cu v\u00e2rste cuprinse \u00eentre 8 \u015fi 12 ani. Pentru o experien\u0163\u0103 a \u00eenv\u0103\u0163\u0103rii c\u00e2t mai u\u015foar\u0103, \u201eManualul Apei\u201d a luat forma unei pove\u015fti, ce a avut ca punct de reper ora\u015ful Nova, o exemplificare a unui ora\u015f din lumea real\u0103, \u00eens\u0103 cu similitudini apar\u0163in\u00e2nd lumii basmelor.<\/p>\n

\nFiecare lec\u0163ie a avut o tematic\u0103 specific\u0103, prezentat\u0103 de un ghid, un personaj imaginar pe nume Tip, care le-a f\u0103cut cuno\u015ftin\u0163\u0103 utilizatorilor cu universul apei. La finalul fiec\u0103rei lec\u0163ii, utilizatorii \u015fi-au putut testa cuno\u015ftin\u0163ele dob\u00e2ndite printr-un test online, calific\u00e2ndu-se astfel pentru tragerea la sor\u0163i, unde au c\u00e2\u015ftigat premii atractive. \u201eManualul Apei\u201d a avut o component\u0103 educativ\u0103, care i-a \u00eenv\u0103\u0163at pe micii utilizatori s\u0103 aprecieze \u015fi s\u0103 \u00een\u0163eleag\u0103 mai bine c\u00e2t de valoroas\u0103 este apa \u00een via\u0163a noastr\u0103, precum \u015fi una interactiv\u0103 care i-a \u00eencurajat s\u0103 participe la un concurs de testare \u015fi aprofundare a cuno\u015ftin\u0163elor.<\/p>\n

\n

\nRezultate: <\/strong>Platforma online s-a bucurat de un real succes, at\u00e2t \u00een r\u00e2ndul copiilor, c\u00e2t \u015fi \u00een r\u00e2ndul profesorilor \u015fi adul\u0163ilor, pagina fiind vizualizat\u0103 de peste 8.100 de ori \u00een perioada men\u0163ionat\u0103 de c\u0103tre audien\u0163a vizat\u0103. Peste 50% dintre utilizatorii c\u00e2\u015ftiga\u0163i \u00een campania de media au vizitat sec\u0163iunea \u201eManualul Apei\u201d din site \u015fi au interac\u0163ionat cu campania. \u00cen total, aproape 3.000 de utilizatori au vizitat sec\u0163iunea \u00een 4.000 de sesiuni totale \u015fi au petrecut peste 1 minut \u00een interac\u0163iunea cu campania.<\/p>\n

\n

\n\"\"<\/p>\n

\nRamona Dumitru, director de comunicare & Public Affairs la Apa Nova<\/strong><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Apa Nova   Motiva\u0163ie: \u201eManualul Apei\u201d a venit \u00een \u00eent\u00e2mpinarea p\u0103rin\u0163ilor, profesorilor, dar mai ales a elevilor, \u00een contextul actual, care a schimbat modul \u00een care privim \u015fi acces\u0103m educa\u0163ia, \u00een care oamenii au \u00een\u0163eles c\u0103 internetul este \u015fi un mijloc de \u00eenv\u0103\u0163are, nu doar divertisment, iar platformele digitale \u015fi materialele online de \u00eenv\u0103\u0163are au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7218],"tags":[7807,33457,7555,9647,50106,8219,50193,20069],"class_list":["post-198618","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-resurse-umane","tag-apa-nova","tag-cadre-didactice","tag-campanie","tag-comunicare","tag-crs-2021","tag-educatie","tag-manualul-apei","tag-responsabilitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198618"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198618\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}