{"id":198420,"date":"2021-10-30T14:55:00","date_gmt":"2021-10-30T14:55:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=198420"},"modified":"2021-10-30T14:55:00","modified_gmt":"2021-10-30T14:55:00","slug":"povestea-actorului-care-a-inventat-unul-dintre-cele-mai-celebre-branduri-din-lume-cu-care-a-cucerit-lumea-inventia-sa-ajunsese-sa-detina-90-din-cota-de-piata-globala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=198420","title":{"rendered":"Povestea actorului care a inventat unul dintre cele mai celebre branduri din lume, cu care a cucerit lumea. Inven\u0163ia sa ajunsese s\u0103 de\u0163in\u0103 90% din cota de pia\u0163\u0103 global\u0103"},"content":{"rendered":"

\nDac\u0103 Isaac Singer, fondatorul brandului cu acela\u015fi nume, nu ar fi renun\u0163at la cariera de actor, poate c\u0103 ast\u0103zi industria ma\u015finilor de cusut ar fi avut un nume \u00een minus \u00een topul celor mai cunoscute companii de profil. Brevetul ob\u0163inut \u00een urm\u0103 cu 170 de ani i-a adus \u00eens\u0103 antreprenorului un renume mondial, produsele Singer fiind folosite ast\u0103zi \u00een toat\u0103 lumea.<\/strong><\/p>\n

\nIsaac Merritt Singer s-a n\u0103scut pe 27 octombrie 1811, \u00een Pittstown, Schaghticoke, New York. A fost al optulea copil al imigran\u0163ilor germani Adam \u015fi Ruth Singer. La v\u00e2rsta de 12 ani, dup\u0103 ce mama sa abandonase familia cu doi ani \u00eenainte, \u00een urma divor\u0163ului de tat\u0103l s\u0103u, Singer a fugit de acas\u0103, al\u0103tur\u00e2ndu-se unei caravane de actori ambulan\u0163i, Rochester Players.<\/span><\/p>\n

\n\u00cen 1839 antreprenorul a ob\u0163inut primul s\u0103u patent, pentru o ma\u015fin\u0103 de forat piatra, pe care a v\u00e2ndut-o pentru suma de 2.000 de dolari (peste 50.000 de dolari la valoarea de ast\u0103zi a monedei) c\u0103tre I&M Canal Building Company. Antreprenorul a folosit banii pentru a-\u015fi consolida cariera de actor, form\u00e2nd o trup\u0103 numit\u0103 \u201eMerritt Players\u201d, pe care a condus-o \u015fi \u00een care a jucat timp de c\u00e2\u0163iva ani.<\/p>\n

\nDup\u0103 aceea s-a re\u00eentors la New York al\u0103turi de so\u0163ia sa, Mary Ann, \u015fi de cei opt copii. Aici a ob\u0163inut, pe 12 august 1851, un nou brevet pentru inventarea unei ma\u015fini de cusut cu un mecanism mult mai eficient fa\u0163\u0103 de cele existente pe pia\u0163\u0103 la vremea aceea, d\u00e2nd astfel startul unui lung \u015fir de inova\u0163ii \u00een domeniu. \u00cen acela\u015fi an a luat na\u015ftere compania I. M. Singer & Co., redenumit\u0103 Singer Manufacturing Company \u00een 1865, nume scurtat la Singer Company \u00een 1963.<\/p>\n

\n\u00cen doar patru ani de la \u00eenfiin\u0163are, Singer devenise cel mai r\u0103sp\u00e2ndit brand de ma\u015fini de cusut la nivel interna\u0163ional, iar p\u00e2n\u0103 \u00een 1890 ajunsese deja la o cot\u0103 de pia\u0163\u0103 global\u0103 de 90%, dup\u0103 ce, cu un an \u00eenainte, compania lansase \u015fi primul model de ma\u015fin\u0103 de cusut electric\u0103.<\/p>\n

\nDe-a lungul vie\u0163ii, Isaac Singer a avut mai multe so\u0163ii \u015fi 24 de copii. Fondatorul a murit \u00een 1875, l\u0103s\u00e2nd \u00een urma sa o mo\u015ftenire de 13 milioane de dolari, averea hot\u0103r\u00e2nd s\u0103 fie \u00eemp\u0103r\u0163it\u0103 egal \u00eentre copiii s\u0103i, excep\u0163ie f\u0103c\u00e2nd unul dintre fii, care r\u0103m\u0103sese al\u0103turi de fosta so\u0163ie a antreprenorului \u00een urma divor\u0163ului p\u0103rin\u0163ilor, \u015fi care a primit doar 500 de dolari.<\/p>\n

\n\u00cen paralel cu utilizarea casnic\u0103 \u00een gospod\u0103riile de pretutindeni, ma\u015finile de cusut Singer au jucat un rol important \u015fi \u00een zona industrial\u0103, fiind folosite inclusiv \u00een producerea echipamentelor militare precum para\u015futele necesare \u00een r\u0103zboi, dar \u015fi a celor medicale, ca m\u0103\u015ftile utilizate \u00een pandemia de COVID-19 \u015fi alte crize sanitare ap\u0103rute de-a lungul timpului. \u00cencep\u00e2nd cu anul 2006 compania face parte din portofoliul SVP Worldwide, al\u0103turi de dou\u0103 branduri importante \u00een industrie: Husqvarna Viking \u015fi PFAFF.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dac\u0103 Isaac Singer, fondatorul brandului cu acela\u015fi nume, nu ar fi renun\u0163at la cariera de actor, poate c\u0103 ast\u0103zi industria ma\u015finilor de cusut ar fi avut un nume \u00een minus \u00een topul celor mai cunoscute companii de profil. Brevetul ob\u0163inut \u00een urm\u0103 cu 170 de ani i-a adus \u00eens\u0103 antreprenorului un renume mondial, produsele Singer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7228,512],"tags":[33856,31819,50118,50119],"class_list":["post-198420","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-industrie","category-revista-bm","tag-brevet","tag-capitalistul-saptamanii","tag-isaac-merritt-singer","tag-masini-de-cusut-singer"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198420"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/198420\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}