{"id":19837,"date":"2010-05-02T15:10:00","date_gmt":"2010-05-02T15:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=19837"},"modified":"2026-04-02T16:34:27","modified_gmt":"2026-04-02T16:34:27","slug":"mihaela-nicola-the-group-criza-toyota-un-exemplu-de-vanitate-fata-de-cea-mai-bine-vanduta-masina","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=19837","title":{"rendered":"Mihaela Nicola, The Group: Criza Toyota, un exemplu de vanitate fata de cea mai bine vanduta masina"},"content":{"rendered":"<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/media-marketing\/toyota-si-rechemarile-de-masini-sau-cum-comunici-cand-treci-printr-o-criza-de-imagine-6039132\/slide-3\"\ntarget=\"_blank\"><img height=\"31\" width=\"295\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/6067297\/2\/banda.jpg?width=295&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>De fapt, dupa Nicola, rechemarea unor masini, oricat de multe,<br \/>\ndoar pe baza unui posibil (nici macar probabil) defect este un gest<br \/>\ncare pe termen lung va consolida increderea consumatorilor si va<br \/>\ncrea perceptia unei companii preocupate de siguranta clientilor si<br \/>\ncu o abordare onesta a problemelor.<\/p>\n<p>Citeste mai multe in <a href=\n\"http:\/\/www.businessmagazin.ro\/media-marketing\/toyota-si-rechemarile-de-masini-sau-cum-comunici-cand-treci-printr-o-criza-de-imagine-6039132\"\ntarget=\"_blank\">&#8220;Toyota si rechemarile de masini sau cum comunici<br \/>\ncand treci printr-o criza de imagine&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;A fost o voluptate a canalelor americane de stiri in a prezenta acest demers al Toyota ca pe o catastrofa ce va afecta brandul. E o chestiune de vanitate fata de cea mai bine vanduta masina din lume, dar si media s-au pliat pe starea si perceptia consumatorilor. A fost o criza, e drept, dar s-a trecut cu meticulozitate japoneza peste ea&#8221;, este de parere Mihaela Nicola, CEO al The Group.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,573],"tags":[182,7178,22,15292,8234],"class_list":["post-19837","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-media-marketing","tag-criza","tag-marketing","tag-media","tag-mihaela-nicola","tag-toyota"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19837"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19837\/revisions"}],"predecessor-version":[{"id":39636,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/19837\/revisions\/39636"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}